How to create the core value and core charm of the future brand of lighting enterprises. On the afternoon of October 19th, at the International Summit of High-end Brands in Lighting Industry in 2007, the top ten planning experts in China, the special professors of Peking University School of Economics, 54 golden keys and Chinese style Hua Hongbing, the founder of the marketing theory, gave a speech and discussed the “2008 Winning Strategy†with many lighting entrepreneurs, dealers and terminal sales personnel in Guzhen.
Professor Hua Hongbing briefly describes the development history of the lighting industry from three aspects: the functional value of the product, the artistic value of the design and the time value of the brand. The marketing value of the lighting products is analyzed by the collection value, manual value and psychological value of luxury goods. The strategy, the emergence of specialized logistics companies, the media instead of the terminal functions, the cost increase and the squeeze of profit margins and other three major factors affect the future changes of the terminal, and boldly predicted the results of the next three to five years.
Specific powerful cases, humorous and witty language, Professor Hua Hongbing's speech made the audience applause and laughter constantly, and the wisdom spark of a top marketing expert flashed everywhere, which greatly benefited the audience.
In addition, the award ceremony for the special recommendation of the Chinese lanterns held in the morning was also receiving much attention.
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