Foreword: The round of competition in the lighting industry has been in full swing, and people pay attention to it as much as watching a wonderful football game. The competition in the lighting industry has much in common with the competition in football. First, to find the right position, the power is just right, for the enterprise is mainly reflected in the positioning. There is a bias in positioning, and it will only gradually drift away on the way forward. Second, find the right direction and keep an eye on the goal. Keeping up with the market trend, and adjusting to market demand can be done once and for all. But no matter from which point of view, Guangmingyuan is in the right shape. From the initial high-end products specializing in the export route to the current trial, the situation has entered the domestic market. Every step is both “quasi†and “goodâ€, all of which reflect the company’s senior management. The market's strategy is to win thousands of miles.
However, many people can't help but ask such questions--Guangmingyuan is still in the foreign market, and is it the horn of the domestic market? In order to successfully win the domestic market share, what measures will the company take? With the attention of the industry, the reporter once again embarked on the road to Guangmingyuan, and visited Mr. Hong Yannan, the chairman of the company.
Export sales lay a solid domestic base
As we all know, doing export is a difficult process. First of all, for most Chinese companies, the foreign market is still a very vague concept. If you are not careful, you will go wrong and lose all your money. Secondly, going to foreign markets is like a fish swimming into the sea. Although there are more opportunities and space, it also faces more difficulties and obstacles. Among them, technology is a major obstacle in front of domestic enterprises, and it is also an important reason for many enterprises to be discouraged from going abroad. In response to this bottleneck, Guang Mingyuan said that Guangmingyuan has always attached great importance to the improvement of technology and the improvement of quality. Through the promotion of this channel, it has achieved twice the result with half the effort. In the eyes of everyone, strong companies generally have to rely on long-term accumulation, but Guangmingyuan does not belong to this category. On the contrary, the advantages brought by technology are the root of the company's vitality. All of this has laid a solid foundation for Guangmingyuan to enter the domestic market.
Today's Guangmingyuan has been trained in the process of exporting, and is steadily advancing in the fierce competition in the lighting industry. Since the last few years, Guangmingyuan, a strategic partner of Philips, has firmly established its position in overseas markets with its excellent quality. Practice has proved that the market calls for high quality. The addition of Guangmingyuan is undoubtedly a long drought in the domestic market. For this reason, this good news spread in the industry with lightning speed.
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Jingkesai Electric Co., Ltd. , http://www.hobaoelec.com