Cheng Yi, a soldier from the military, because of his military career experience, just as his name is generally strong and determined, dare to fight, dare to explore has become the character of his character, ten years of dealer career, enriched his marketing experience, The five-year business operation reflects his unconventional level of planning. In fact, both marketing and planning are just representations. The skills and characteristics that he really excels in are constantly learning and possessing a young heart. When the reporter saw him, he had already kept a long hair. In a casual outfit, he laughed and said that he could not fall behind. He had to have a young mind at all times and learn more from young people. For example, Liu Xiang, the young man among the young people, can’t Just seeing Liu Xiang winning the gold medal, he should also see the sweat he left because of his unremitting training. To be successful, it is the key to making a good job. The same is true for a business.
Viewpoint 1 Enterprises can pursue the use of doctrine
The great writer Lu Xun once put forward the "takenism". His essence is: take its essence and discard it! However, there are not many people who really understand and use it. Chinese companies lack this view, especially in the lighting industry, which is still in its infancy.
Cheng Yi believes that Chinese companies are generally impetuous and want to take shortcuts. However, there are no shortcuts to real success. The main reason is that many companies do not pay attention to the essence of products, but they put their energies on some superficial work. When quality and technology have not reached a certain height, they are making great efforts in sales and publicity. This is not to mention when researching and developing, Cheng Yi picks up a magazine from the table and points to an article titled "Samsung wins. In Lenovo? The article said that it is recommended to reporters to see, Samsung, a world brand from South Korea, defeated Sony, Panasonic, etc., recognized by the world, Lenovo a brand from China, but also because of its rapid development, the world is known, when this When the two met, Lenovo lost to Samsung. He said that the real reason is that Samsung knows more about it than Lenovo. The reason why Samsung is developing fast is that because Samsung often buys patents, and the technology that it has invested a lot of energy in a few years, no one can guarantee whether it can make money. It's better to spend money on technology to produce products, so that you can make money faster.
Cheng Yi file
Cheng Yi, 40 years old, Wenzhou, Zhejiang, 18-year-old soldier, after the recovery, he started from the light-loading worker at the age of 22, went to the supervisor, went to the manager... he opened the store to sell the lights, and experienced the first line of lamps for nearly 10 years. After the sales experience, in 2002, Zhongshan Pulia Lighting Co., Ltd. was established in Dengdu Ancient Town, and now the company's general manager. At present, there are 300 sales outlets in the company, and there are more than 200 employees, including 30 with college education or above. Amateur life likes table tennis and K songs. "Doing things seriously, being a real person" is its motto.
Viewpoint 2 The generation after 80 is the main force of lighting
Business management needs a young heart, because the pace of the times is greater than the pace of our thinking, the innovation and personality of the lighting industry call for more young people to intervene.
Cheng Yi believes that the most effective way for Chinese dealers to adjust their thinking is that the older generation will retire and let their sons take over. That is to say, the main force of the revolution in the lighting industry should be the post-80s generation, because the brand is needed. Time. The environment in which this group of people grows allows their thinking and appreciation to be in line with internationalization. The understanding of the brand is relatively deep, advocating individuality and diversification, which is suitable for the development needs of the lighting industry, and it has time, culture and Enthusiasm, ideal, dare to spend 10 years to build a brand, many older dealers do not understand the brand, but value the price, because in their limited time, how to quickly make money is the main purpose. Therefore, Cheng Yi's dealers have a large number of 80s, and he also frankly prefers the younger generation, because the future is the younger generation!
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