Driven by the continued narrowdown in the price gap between LED TV panels and CCFL TV panels, the market is optimistic that LED TV penetration will grow significantly in this year (2011). The legal person believes that under the premise that the LED TV market will enter explosive growth, LED TV backlight will still be one of the main kinetic energy to drive the LED industry's revenue expansion this year. Among them, the upstream and downstream supply chain and the estuary layout are expected to be perfect. Such as Jingdian, Yuyuan and Dongbei, the performance will be expected to behave.
In terms of Dongbei, LED TV backlight products account for nearly 30% of the total revenue. In the first quarter of this year, LED TV backlight packaging products will be shipped to the world's four major TV manufacturers (new two-day customers), LED TV is expected The backlight will become a key kinetic energy to drive Dongbei's performance challenges this year to increase by 80% to 12 billion yuan.
As the LED die ASP declines and brightness increases, the price difference between the 32-inch LED TV panel and the LCD panel will be significantly reduced in 2011, which will further stimulate the overall LED TV penetration performance. Displaysearch estimates that the price difference between the 32-inch LED TV panel and the LCD panel will be about $55 from now, and will fall to $38 in the peak season of the third quarter of 2011; the 40-inch spread will be reduced from $115 to $83, 46 The spread of the inch will also be reduced from $100 to $75.
In the second half of 2010, the LED industry in the second half of 2010 under the influence of inventory adjustments by Korean factories, etc., the momentum of pulling goods slowed down, causing the performance of the industry to be generally not as expected. The legal person pointed out that after the customer's adjustment of inventory, the LED industry's revenue has fallen to the end of the fourth quarter of 2010, and the gross margin, if not considering the exchange rate factor, is expected to show a bottomed pattern.
In response to the performance of the LED industry in 2011, the legal person believes that LED demand will gradually pick up in March this year; in terms of gross profit margin, although the price of the upstream sapphire crystal rod is still at a high point, the relatively low cost of the industry has passed. The biggest variable in future gross margins should only be the exchange rate.
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