Iqiyi and Youku choose millet smart decision

Several big giants in the video field beat and kill all day: Youku, Iqiyi, Sohu video, Tencent video and LeTV, no one can not open the gap, including the recent scandal constantly Le Jia Yueting; has been a strong support for Youku Youli, temporarily The first but failed to get rid of the edge of losses, followed by love Qiyi Gong Yu, then to the newly acquired Sohu video, Sohu video and Tencent video is one who is difficult to support who, the recent hot Jingdong advertising often see Dapeng And for Salsa, recently it was LeTV.


Good prospects are good

Youku has always been the leader of the video field, except for the lack of profitable roads. Koo Young's conservative strategy should say that the sequelae of the merger with potatoes have not been able to shake off the edge of the loss. As a result, Youku has not established a new development goal. Since Ali's shareholding, the situation has changed.




In these years, Youku did not expect the first-line new media imagery characters, including the red and white passengers, Beast Yi Xiaoxing, Humidity, Geb, Extreme Jade, and Zhang Benji, and the old boy of a small apple swept into the country. On the big screen, we won a lot of cheers. The unexpectedly successful series of runaway events marked this new concept. According to the current hot news, the interpretation was different.

Youku's self-produced plays are not lacking. Gu Yongsheng even wanted to spend 600 million on self-produced dramas, but self-made dramas still have to be innovative. It is difficult for fans to resonate simply because of some market hot spots.

Reluctant to do the second love idol

Although the influence of iQIYI and PPS mergers and acquisitions, the two smoothly became the Baidu Department, but the lack of iQIYI talented people, Yuyou cool everywhere, also fell to the reputation of the millennium second child. And today, love Qiyi shouted that Baidu is such a father, mad to save money, not just.




The biggest advantage of iQIYI is that iQIYI never lacks copyright, and you and love apartment 4 from the stars have brought enough traffic for iQIYI, and won the 5th program alone where Hunan Satellite TV's father went. Broadcasting rights, the establishment of studios and film companies, a series of moves to make opponents fear, still inherited the previous product model, the lack of a series of self-made drama, it is contrary to Youku.

Millet seeks transformation

Xiaomi successfully invited Sina editor-in-chief Chen Wei to settle in. Xiaomi company has finalized a $300 million investment video field. Baidu Iqiyi and Ali Youku potato dilemma are chosen. Everything is based on millet boxes. Baidu will give priority to strategic investment in millet. In October, Baidu’s investment company “Dinglu Central Plains” and Lei Jun’s leading investment company, Beijing Wali, both participated in the 2 billion increase in financing of China’s largest TV drama production company, Huace Film and Television, while Ali and Xiaomi’s death had a head-to-head cooperation with Meizu. Youku is an unfavorable news. It also means that this relationship between Baidu and Xiaomi is closer. Xiaomi will share the cost pressure brought by Iqiyi's burning of money.




Millet is in a round of financing negotiations, the company's valuation is even reached 50 billion US dollars, millet is not short of money, so 1 billion US dollars is a trivial matter to Xiaomi. All the challenges faced by Xiaomi came from domestic and foreign markets. In the third quarter of this year, IDC, a world-renowned analyst firm, reported that Xiaomi ranked third in the world with 17.3 million mobile phone shipments. "This year, Xiaomi can easily complete 60 million handset shipments. Xiaomi is even investing in SMIC and is no longer worried about the suppression of controlled patents.

At present, apparently, they all use Internet thinking as an entry point. If Xiaomi really plans to invest in Iqiyi, it will use “big data, user participation, and topic marketing” and other ideas. Millet 5 will be launched next year when we can pass it. The number of buying channels will increase. Undoubtedly, Xiaoqi advertising will be seen in iQiyi. If iQiyi can be listed in the next year, Xiaomi can also get rich income. At this time, it can really feel the arrival of the harvest.

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