The video website Youku App's latest week usage time (0929-1005) has surpassed mobile QQ, ranking second in global Chinese applications. In the third quarter of this year, Youku App has used a total of 3.32 billion hours. In the two dimensions of per capita use time and per capita use time, Youku App has surpassed WeChat and mobile QQ. At the same time, video sites are also heavily involved in creating homemade content. Sohu video to create "Pan Yujun waste apricot Diqing high popularity; Youku" absolutely did not expect "The second quarter so far has accumulated more than 650 million broadcast, outdoor reality show "buddy line" in the second quarter has been playing Over 350 million, these homemade programs have received enthusiastic responses across the country.
Choose less, eat less: Which video station will Xiaomi vote for?
News Review: Lei Jun gave Chen Li, who had just entered Xiaomi, a one-billion-dollar gift package. As soon as the news came out, people from all walks of life seemed to have begun to figure out how to help the old Shen Hua spend this money, and for a time it was surging and rumors began to make people think of the words “The emperor is not in a hurry to evacuate urgentlyâ€. However, according to subsequent news, this $1 billion will develop the video content of Xiaomi TV, which is mainly used for acquisitions. Xiaomi itself will not do content.
Sure enough, a reliable information source broke the news one day later, saying that Xiaomi would strategically invest in a video site. However, if we look at the domestic video sites that have a name, we will find that Xiaomi’s choices are not many.
The Internet video market will break 20 billion yuan
News Review: Yesterday, Yi En consultation released data show that the scale of the Internet video market will exceed 20 billion yuan at the end of the year. Among them, the contribution made by Internet dramas to the Internet video market has gradually increased, and its contribution to the video industry's advertising revenue has increased from 5%-8% last year to 15%-20% this year.
In recent years, online self-produced plays have become increasingly popular. In order to meet the viewing needs of the audience, major domestic video websites including iQIYI, Youku Tudou, and Sohu Video have increased investment in home-made content, and produced “Unforgettableâ€. , "Unbelievable Summer" and other self-made dramas on the Internet. According to statistics, this year, the number of self-made dramas on the Internet in China will reach around 1,200 episodes, and the self-produced programs will also have a larger increase than last year.
According to industry insiders, not only video sites have seen the flash point of online self-made dramas, but other TV stations and traditional film and TV companies have also discovered the advantages of Internet videos. With the impact of policies such as “one drama and two starsâ€, there will be more companies in the future. Enter the Internet video area. By then, video sites will have to face more intense competition, and they must create their own exclusive content.
2014 mobile video advertising has exceeded 3 times growth
News Review: In the third quarter of 2014, social networking sites and apps continued to lead mobile impression share with a 21.8% exposure. Music, video and media websites and APPs also maintained their revenue creation, accounting for 23.1% of mobile revenue. Asian mobile advertising revenue rose from 4.9% to 8.4%. The share of mobile advertising revenue in Europe accounted for 17.3%. The United States continues to occupy the first place, accounting for 44% of the global share.
At the end of the third quarter of 2014, more than 15% of global traffic was rich media, and more than half of its 8.7% came from video formats. Due to equipment needs and diverse advertiser resources, OperaMediaworks has found that the use of mobile video advertising is very different between different countries.
Network video says good continuous innovation?
Innovation is a flash of light. Continuous innovation requires more great wisdom. This wisdom comes from management, from the strategy. We now have many founders, many innovative factories, coffee, and garages. However, we also need continuous innovative companies like Apple, Google and Amazon to maximize the wisdom of China.
News Review: Media reports that the United States Netflix will enter the film industry and continue to shake the industry. Netflix started with the rent dish and became a business model with a fixed price of one day and the convenience of the supermarket. Then, by sending out courier again to surpass themselves, and then enter the Internet era, change the television industry. Netflix from rent to TV production, and then promote the new broadcast format, once again changed the television industry, and now have to use the Internet to enter the film industry. As if all its breakthroughs are taken for granted, all steps are very accurate.
In today’s society, I’m more admired by Amazon’s Bezos. His innovation exceeded expectations time and time again and again and again. The performance of these news is precisely the consistency of these corporate strategies. There are many similar American innovation companies, like Google and Apple.
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