1 What is an ideal Internet TV?
In the United States and other Western countries, the development of Internet TV has been very mature, with good performance in terms of content integration and ease of operation. In contrast, China has been affected by the level of technology and content supervision, and there has been no satisfactory Internet TV product. In fact, the ideal Internet TV can greatly change our lives and give us a completely different experience. So what exactly is an ideal Internet TV?
In China, Internet TV (Internet TV) was originally a popular product in the domestic TV market before the appearance of smart TV. Its rise in 2009, the nickname "Internet, watch online movies, download movies" quickly grabbed a large number of markets. But with the continued popularity of smart TVs, this kind of TV with simple web browsing has gradually died out. Nowadays, Internet TV is often referred to as a technology that uses broadband cable television networks and integrates Internet, multimedia, and communication technologies to provide interactive services. Most Internet TVs in the Jedi are now smart TVs from a hardware and system perspective. They only pay more attention to the contents and functions of the Internet.
From digital set-top boxes to network set-top boxes, from network-enabled TVs to current Internet smart TVs, the traditional TV industry is rapidly being transformed by the Internet. However, unlike the more mature Internet TV industry in foreign countries, China's Internet TV is affected by the level of technology and various interests, and the development status is not satisfactory. So far, there has not been a truly satisfying Internet TV product, and the problem lies in both the television function and the television ecology environment. So what exactly should an ideal Internet TV look like?
2 Live broadcast content highly integrated
Watching shows and movies is always the most important role of TV. No function can replace it. Even if it is an Internet smart TV, and has a very rich feature, the user is still using it to watch programs. Therefore, for Internet TV, the content it provides for webcasting and on-demand content becomes particularly important. According to surveys, the highest demand for Internet smart TV features is online demand and live broadcast.
The ideal Internet TV should have complete video live resources. The live broadcast is the earliest and most influential form of broadcasting since the beginning of television production. Traditional cable TV can provide us with clear, low-latency live content. Watching the latest program or live broadcast of the event at a fixed time is an important habit for users to watch TV. Therefore, Internet TV should be able to support CCTV to local stations and complete TV live content. Let users completely get rid of the shackles of cable TV, using the Internet TV feature can receive all TV shows.
The ideal Internet TV should have a full range of online on-demand resources and live viewing capabilities. Traditional televisions can only play fixed content at regular intervals, and users often encounter situations where there are no good programs and missed highlights. The biggest advantage of Internet TV in terms of content is that it can provide on-demand on-demand, allowing users to freely choose their favorite content to play.
However, the domestic Internet video division is now operated by seven licensees, and the contents of each platform are significantly different. Coupled with SARFT's rigorous investigation of Internet TV content, many Internet video sites are unable to provide content on television. The average TV manufacturer only works with a certain on-demand platform. Although the platform will have some hot TV content, it is not easy to find what you want.
As an ideal Internet TV, it should be possible to integrate the contents of major on-demand platforms and major network video platforms so that the content of each platform can be complemented to form the most complete and best-quality media library. For live broadcast content that has already been aired, any look-backs should also be provided.
The ideal Internet TV should have a platform where live and on-demand converge. According to statistics from the Internet, most of the hottest video programs on major Internet video websites come from major TV stations. In fact, on-demand video of Internet TV is basically from TV stations. This led to the duplication of live broadcast content and online on-demand content. This repetition can make it very cumbersome for the user to find the desired content. Searching content also requires switching between live broadcast and on-demand. The ideal Internet TV combines live broadcasting and on-demand programming, allowing users to quickly find and play their favorite content using a single interface.
3 play smoothly and without delay
Traditional TV uses a dedicated cable TV network, and the size of the video played is uniform and there will be no phenomenon of Caton. However, Internet TV uses a public broadband network, and playback is affected by the speed of the Internet and online resources. In some cases, for smooth playback, online video does not hesitate to lose quality to compress the video size, which will greatly affect the user's viewing experience.
The ideal Internet TV online video playback should be clear and smooth. In general, the higher the clarity of the video, the greater the space it occupies, and the higher the requirement for the network environment, the easier it will be to cause video playback. To improve the picture quality while ensuring smoothness, either increase the network speed or use H.265 video encoding technology with high compression efficiency. The excellent coding technology can greatly reduce the size of the video while ensuring the quality of the video and reduce the video speed requirements.
In the current era of 4K TV run, the video resolution of the ideal Internet TV should all reach 1080P, and a large part of it is 4K ultra clear. It plays very smoothly, and zero buffering can be achieved in forward and backward.
The ideal Internet TV broadcast live TV. The delay of webcasting must have been seen by many people who watched the game online. Generally in the NBA season, the World Cup, the European Cup and other competitions, college boys will live on the Internet in dormitory units. Occasionally, different quarters scream and cheer one after another, and the culprit for watching them out of synchronization is the delay of the webcast.
Of course, there are many reasons for the network broadcast delay, including the reasons for video capture and processing, and the reasons for video encoding and transmission. The construction of a mature Internet TV live broadcast requires no delay like a traditional cable TV broadcast.
4 simple operation + multi-screen cloud viewing
The operation of the ideal Internet TV broadcast is very simple and can be easily achieved through touch screen and voice. Now that the penetration rate of Internet smart TVs is very high, most users will choose to purchase TVs with network intelligence. However, according to a white paper on the development of smart TV in China, the average activation rate of smart TV is only 27.5%, and the monthly activity rate is only 12%. In other words, the function of Internet smart TV is largely abandoned.
In fact, the function of the network smart TV is not a problem that the user does not want to use, but is not used or not used. The simplification of the system and control can make the control of the TV easy to use. For the system, it is the more humanized classification of rich functions, reducing the number of pages and items. In terms of operation, the most convenient is still touch screen and voice, to play a multi-screen interactive function, through the phone touch screen to achieve TV control. A highly recognizable voice system allows the elderly to easily control the TV.
The ideal Internet TV content should be able to be viewed directly on a mobile terminal such as a mobile phone. Nowadays, many TVs have introduced multi-screen interactive functions. As long as TVs and mobile phones are in the same local area network, mutual projections can be realized. With this technology, even if you are going to cook and go to the bathroom on the live TV, you can watch it on your mobile phone. However, the limitation of the multi-screen interactive function is that the TV and the mobile phone must be in the same LAN. If you are not at home and cannot be connected to television at all, how about watching TV?
The concept of cloud TV has completely broken the limits of the Internet. The true cloud TV can share the contents of all TVs on the Internet. Any device that can access the Internet can directly watch all content on TV, including live TV. This approach completely breaks the boundaries between platforms, making network TV viewing more convenient and diverse.
In the United States and other Western countries, the development of Internet TV has been very mature, with good performance in terms of content integration and ease of operation. In contrast, China has been affected by the level of technology and content supervision, and there has been no satisfactory Internet TV product. In fact, the ideal Internet TV can greatly change our lives and give us a completely different experience. So what exactly is an ideal Internet TV?
In China, Internet TV (Internet TV) was originally a popular product in the domestic TV market before the appearance of smart TV. Its rise in 2009, the nickname "Internet, watch online movies, download movies" quickly grabbed a large number of markets. But with the continued popularity of smart TVs, this kind of TV with simple web browsing has gradually died out. Nowadays, Internet TV is often referred to as a technology that uses broadband cable television networks and integrates Internet, multimedia, and communication technologies to provide interactive services. Most Internet TVs in the Jedi are now smart TVs from a hardware and system perspective. They only pay more attention to the contents and functions of the Internet.
Internet TV should be able to achieve very rich features
From digital set-top boxes to network set-top boxes, from network-enabled TVs to current Internet smart TVs, the traditional TV industry is rapidly being transformed by the Internet. However, unlike the more mature Internet TV industry in foreign countries, China's Internet TV is affected by the level of technology and various interests, and the development status is not satisfactory. So far, there has not been a truly satisfying Internet TV product, and the problem lies in both the television function and the television ecology environment. So what exactly should an ideal Internet TV look like?
2 Live broadcast content highly integrated
Watching shows and movies is always the most important role of TV. No function can replace it. Even if it is an Internet smart TV, and has a very rich feature, the user is still using it to watch programs. Therefore, for Internet TV, the content it provides for webcasting and on-demand content becomes particularly important. According to surveys, the highest demand for Internet smart TV features is online demand and live broadcast.
iCNTV Network TV Platform
The ideal Internet TV should have complete video live resources. The live broadcast is the earliest and most influential form of broadcasting since the beginning of television production. Traditional cable TV can provide us with clear, low-latency live content. Watching the latest program or live broadcast of the event at a fixed time is an important habit for users to watch TV. Therefore, Internet TV should be able to support CCTV to local stations and complete TV live content. Let users completely get rid of the shackles of cable TV, using the Internet TV feature can receive all TV shows.
Internet TV live
The ideal Internet TV should have a full range of online on-demand resources and live viewing capabilities. Traditional televisions can only play fixed content at regular intervals, and users often encounter situations where there are no good programs and missed highlights. The biggest advantage of Internet TV in terms of content is that it can provide on-demand on-demand, allowing users to freely choose their favorite content to play.
Online on-demand should integrate the entire network resources
However, the domestic Internet video division is now operated by seven licensees, and the contents of each platform are significantly different. Coupled with SARFT's rigorous investigation of Internet TV content, many Internet video sites are unable to provide content on television. The average TV manufacturer only works with a certain on-demand platform. Although the platform will have some hot TV content, it is not easy to find what you want.
As an ideal Internet TV, it should be possible to integrate the contents of major on-demand platforms and major network video platforms so that the content of each platform can be complemented to form the most complete and best-quality media library. For live broadcast content that has already been aired, any look-backs should also be provided.
The ideal Internet TV should have a platform where live and on-demand converge. According to statistics from the Internet, most of the hottest video programs on major Internet video websites come from major TV stations. In fact, on-demand video of Internet TV is basically from TV stations. This led to the duplication of live broadcast content and online on-demand content. This repetition can make it very cumbersome for the user to find the desired content. Searching content also requires switching between live broadcast and on-demand. The ideal Internet TV combines live broadcasting and on-demand programming, allowing users to quickly find and play their favorite content using a single interface.
3 play smoothly and without delay
Traditional TV uses a dedicated cable TV network, and the size of the video played is uniform and there will be no phenomenon of Caton. However, Internet TV uses a public broadband network, and playback is affected by the speed of the Internet and online resources. In some cases, for smooth playback, online video does not hesitate to lose quality to compress the video size, which will greatly affect the user's viewing experience.
Buffer makes people very headache
The ideal Internet TV online video playback should be clear and smooth. In general, the higher the clarity of the video, the greater the space it occupies, and the higher the requirement for the network environment, the easier it will be to cause video playback. To improve the picture quality while ensuring smoothness, either increase the network speed or use H.265 video encoding technology with high compression efficiency. The excellent coding technology can greatly reduce the size of the video while ensuring the quality of the video and reduce the video speed requirements.
H.265 video coding technology is more efficient
In the current era of 4K TV run, the video resolution of the ideal Internet TV should all reach 1080P, and a large part of it is 4K ultra clear. It plays very smoothly, and zero buffering can be achieved in forward and backward.
The ideal Internet TV broadcast live TV. The delay of webcasting must have been seen by many people who watched the game online. Generally in the NBA season, the World Cup, the European Cup and other competitions, college boys will live on the Internet in dormitory units. Occasionally, different quarters scream and cheer one after another, and the culprit for watching them out of synchronization is the delay of the webcast.
It is very unpleasant to see delays when watching live broadcasts
Of course, there are many reasons for the network broadcast delay, including the reasons for video capture and processing, and the reasons for video encoding and transmission. The construction of a mature Internet TV live broadcast requires no delay like a traditional cable TV broadcast.
4 simple operation + multi-screen cloud viewing
The operation of the ideal Internet TV broadcast is very simple and can be easily achieved through touch screen and voice. Now that the penetration rate of Internet smart TVs is very high, most users will choose to purchase TVs with network intelligence. However, according to a white paper on the development of smart TV in China, the average activation rate of smart TV is only 27.5%, and the monthly activity rate is only 12%. In other words, the function of Internet smart TV is largely abandoned.
Multi-screen interactive features to better control the TV
In fact, the function of the network smart TV is not a problem that the user does not want to use, but is not used or not used. The simplification of the system and control can make the control of the TV easy to use. For the system, it is the more humanized classification of rich functions, reducing the number of pages and items. In terms of operation, the most convenient is still touch screen and voice, to play a multi-screen interactive function, through the phone touch screen to achieve TV control. A highly recognizable voice system allows the elderly to easily control the TV.
Voice control can create convenience for the elderly
The ideal Internet TV content should be able to be viewed directly on a mobile terminal such as a mobile phone. Nowadays, many TVs have introduced multi-screen interactive functions. As long as TVs and mobile phones are in the same local area network, mutual projections can be realized. With this technology, even if you are going to cook and go to the bathroom on the live TV, you can watch it on your mobile phone. However, the limitation of the multi-screen interactive function is that the TV and the mobile phone must be in the same LAN. If you are not at home and cannot be connected to television at all, how about watching TV?
The full sense of cloud TV allows all terminals to watch online TV shows
The concept of cloud TV has completely broken the limits of the Internet. The true cloud TV can share the contents of all TVs on the Internet. Any device that can access the Internet can directly watch all content on TV, including live TV. This approach completely breaks the boundaries between platforms, making network TV viewing more convenient and diverse.
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