On July 24, China Telecom held a press conference in Beijing to announce that a number of companies, including TV sets, chips, terminals, channels, and applications, had established a smart home industry alliance, and at the same time they had released a new IPTV set-top box, “Yue Me.â€
It is worth noting that the wide scope of the business covered by “Yue Me†is exactly what Guangdian should achieve when it starts the NGB strategy. For the nationwide game of chess and group telecommunications, under the support of a wide range of industrial chains such as terminals and applications, “Yue Me†will be the core terminal for digital homes. It will cooperate with its optical broadband strategy and occupy a dominant position in the home market. For cable TV, since the launch of the NGB strategy of the year, it has been almost the same, and it is now possible to replace it with the “Yue Meâ€, a high-definition live TV service.
If a series of policies of the General Administration of Administration in the second half of this year drive away the Internet OTT TV as a barbarian, then the telecommunications “Yue Me†is the regular army, and the root is Miao Zheng, and it is very difficult for safety to be a reason to restrict its development. Only in the name of the only copyright can be discussed with Yueme. After experiencing the separation of the network station, the cable TV saw the situation is not good, and began to move toward the integration of the network. The joint announcement of the 17 radio and television organizations in Guangdong Province did not authorize the telecommunications "Yue ME" copyright use rights. It is believed that there are both the interests of protecting the interests of the secondary IPTV platform and, more importantly, the intention to protect the cable networks around the country. Actually, "Yue Me" is not a simple live TV tool. The live broadcast function is just the icing on the cake. Even if it is not, the provision of various convenience information and video on demand services still have the value and attractiveness that they have and become their development. power. Now, the fact that no live web boxes have started selling well is proof.
On August 18th, the Central Reform Leading Group's guidance on comprehensively promoting the integration of traditional media and emerging media points out that integration of news media resources will promote the integration of traditional media and emerging media. From the perspective of telecommunications, to develop Yueme, if the live broadcast is successfully implanted in Yueme, it is equal to let TV media complete the final step of integration on the terminal. The radio and television are still far away on the road to integration. Subject to technology and capital, VOD achieved in their own intranet can never be called OTT through closed terminals. This stems from the fact that the broadcasting and TV industry is not open, and the development of the truly integrated DVB+OTT business has yet to take off. The deep-rooted source lies in the obsolescence and backwardness of the broadcasting and TV terminal technology and the kidnapping of industry interests.
Under such closed binding, the regionalized broadcasting and TV operators can only cooperate with limited manufacturers with a limited number of technologies and even form a benefit community within a limited scope. This is in line with the telecommunications through the promulgation of "Yue Me" open unified standards, attracting the manufacturers of the industrial chain to actively participate in the opposite.
No one, including Apple, Google and telecommunications giants, can rely on their own efforts to cover all aspects of smart home life such as television, entertainment, games, finance, education, health care, shopping, and family control. The open platform cooperates with all kinds of hardware developers or content providers! But for radio and television, the truth that everyone is picking up firewood is not universal. Through the closed technology system, not only the user is controlled in the hands, but also the interest rate of the set-top box, and the fate of the set-top box on the backward, is what many radio and television operators are doing.
Standing on the perspective of telecommunications and broadcasting and television operators, they all want to monopolize their terminals and squeeze out their business. The cost of the pure OTT terminal is the lowest, the technology is more open, and it is convenient for large-scale production. China Telecom also has the ambition to take over the terminal. It originally planned to bundle the Yueme application with all terminals and restrict other services the terminal carried out. However, it was basically abandoned after being resisted by terminal manufacturers. The "Yue Me" application that the author got can be run directly on the OTT box. In other words, the crazy growing intelligent network box in the market may become the user terminal of China Telecom. Then the box manufacturers will support Yueme as a selling point, and a large number of smart box manufacturers will help Telecom quickly occupy the TV screen. After the user newly purchases the smart TV and runs the application, it can directly discard the DVB.
Driven by the market, there will be no DVB module TV terminals flooding the market. Even if operators of radio and television are awake and want to use open technologies to support DVBs that have become boxes for telecommunications and OTT terminals, it may be too late. If China Unicom and China Mobile follow suit, is there still a way for cable TV? Therefore, giving up the thinking of closing the monopoly is a matter that China Radio and TV operators should do immediately.
The competition of triple play has always been the competition between open and closed. As a network operator, the number of user terminals determines the value of the network. China Telecom announced the "Yue Me" standard to attract the industrial chain to participate in, that is, with the support of the terminal industry chain, the advantages of its own broadband network will be extended from fixed and wireless networks to television networks. While the terminal is connected to users, the degree of openness of the terminal industry determines the size of the user and determines the value of the network.
The closed standard of the terminal technology of the top-box of the Guangzhou Electrical and Mechanical Co., Ltd. is lacking, and many of the set-top box market has the local protection color. This type of closed-benefit body built on the closed technology system is more prone to corruption, which leads to the high backwardness cost of the top-box technology of Guang-Dang and causes public anger. If there is no policy protection, the user's broadband network will be lost and the value will be lower and lower.
Now, telecommunication networks can already carry high-definition televisions. If China Unicom or China Mobile follows the example of China Telecom, China’s cable television industry or the entire military will be destroyed. Discard closed and monopolistic thinking as soon as possible, develop the terminal industry chain together, let more user terminals be used by radio and television, respect the law of network development and market rules, and perhaps hope to take off.
New IPTV set-top box "Yueme"
It is worth noting that the wide scope of the business covered by “Yue Me†is exactly what Guangdian should achieve when it starts the NGB strategy. For the nationwide game of chess and group telecommunications, under the support of a wide range of industrial chains such as terminals and applications, “Yue Me†will be the core terminal for digital homes. It will cooperate with its optical broadband strategy and occupy a dominant position in the home market. For cable TV, since the launch of the NGB strategy of the year, it has been almost the same, and it is now possible to replace it with the “Yue Meâ€, a high-definition live TV service.
If a series of policies of the General Administration of Administration in the second half of this year drive away the Internet OTT TV as a barbarian, then the telecommunications “Yue Me†is the regular army, and the root is Miao Zheng, and it is very difficult for safety to be a reason to restrict its development. Only in the name of the only copyright can be discussed with Yueme. After experiencing the separation of the network station, the cable TV saw the situation is not good, and began to move toward the integration of the network. The joint announcement of the 17 radio and television organizations in Guangdong Province did not authorize the telecommunications "Yue ME" copyright use rights. It is believed that there are both the interests of protecting the interests of the secondary IPTV platform and, more importantly, the intention to protect the cable networks around the country. Actually, "Yue Me" is not a simple live TV tool. The live broadcast function is just the icing on the cake. Even if it is not, the provision of various convenience information and video on demand services still have the value and attractiveness that they have and become their development. power. Now, the fact that no live web boxes have started selling well is proof.
On August 18th, the Central Reform Leading Group's guidance on comprehensively promoting the integration of traditional media and emerging media points out that integration of news media resources will promote the integration of traditional media and emerging media. From the perspective of telecommunications, to develop Yueme, if the live broadcast is successfully implanted in Yueme, it is equal to let TV media complete the final step of integration on the terminal. The radio and television are still far away on the road to integration. Subject to technology and capital, VOD achieved in their own intranet can never be called OTT through closed terminals. This stems from the fact that the broadcasting and TV industry is not open, and the development of the truly integrated DVB+OTT business has yet to take off. The deep-rooted source lies in the obsolescence and backwardness of the broadcasting and TV terminal technology and the kidnapping of industry interests.
Under such closed binding, the regionalized broadcasting and TV operators can only cooperate with limited manufacturers with a limited number of technologies and even form a benefit community within a limited scope. This is in line with the telecommunications through the promulgation of "Yue Me" open unified standards, attracting the manufacturers of the industrial chain to actively participate in the opposite.
No one, including Apple, Google and telecommunications giants, can rely on their own efforts to cover all aspects of smart home life such as television, entertainment, games, finance, education, health care, shopping, and family control. The open platform cooperates with all kinds of hardware developers or content providers! But for radio and television, the truth that everyone is picking up firewood is not universal. Through the closed technology system, not only the user is controlled in the hands, but also the interest rate of the set-top box, and the fate of the set-top box on the backward, is what many radio and television operators are doing.
Standing on the perspective of telecommunications and broadcasting and television operators, they all want to monopolize their terminals and squeeze out their business. The cost of the pure OTT terminal is the lowest, the technology is more open, and it is convenient for large-scale production. China Telecom also has the ambition to take over the terminal. It originally planned to bundle the Yueme application with all terminals and restrict other services the terminal carried out. However, it was basically abandoned after being resisted by terminal manufacturers. The "Yue Me" application that the author got can be run directly on the OTT box. In other words, the crazy growing intelligent network box in the market may become the user terminal of China Telecom. Then the box manufacturers will support Yueme as a selling point, and a large number of smart box manufacturers will help Telecom quickly occupy the TV screen. After the user newly purchases the smart TV and runs the application, it can directly discard the DVB.
Driven by the market, there will be no DVB module TV terminals flooding the market. Even if operators of radio and television are awake and want to use open technologies to support DVBs that have become boxes for telecommunications and OTT terminals, it may be too late. If China Unicom and China Mobile follow suit, is there still a way for cable TV? Therefore, giving up the thinking of closing the monopoly is a matter that China Radio and TV operators should do immediately.
The competition of triple play has always been the competition between open and closed. As a network operator, the number of user terminals determines the value of the network. China Telecom announced the "Yue Me" standard to attract the industrial chain to participate in, that is, with the support of the terminal industry chain, the advantages of its own broadband network will be extended from fixed and wireless networks to television networks. While the terminal is connected to users, the degree of openness of the terminal industry determines the size of the user and determines the value of the network.
The closed standard of the terminal technology of the top-box of the Guangzhou Electrical and Mechanical Co., Ltd. is lacking, and many of the set-top box market has the local protection color. This type of closed-benefit body built on the closed technology system is more prone to corruption, which leads to the high backwardness cost of the top-box technology of Guang-Dang and causes public anger. If there is no policy protection, the user's broadband network will be lost and the value will be lower and lower.
Now, telecommunication networks can already carry high-definition televisions. If China Unicom or China Mobile follows the example of China Telecom, China’s cable television industry or the entire military will be destroyed. Discard closed and monopolistic thinking as soon as possible, develop the terminal industry chain together, let more user terminals be used by radio and television, respect the law of network development and market rules, and perhaps hope to take off.
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