SARFT's Overall Control of Misplaced Security Concepts



On September 3, 2014, the General Office of the State Administration of Press, Publication, Radio, Film and Television issued and distributed Xinguang Dianfa Document No. 204 [2014], which will restrict and comprehensively govern the introduction of overseas video and television dramas by video sites. From the previous article No. 181 to No. 204, it can be said that the overall control over the content source of the Internet audiovisual industry has been achieved, and the management standards for the Internet and cable networks have been unified. From the source to ensure the security of content, it can relax the terminal industry that is related to the fate of the broadcasting and TV industry. The cable TV still stays in the development of a closed monopoly set-top box to protect broadcast television broadcast security dislocation security. In fact, the set-top box is only a receiving terminal and does not generate content itself. It only needs to ensure the legitimacy of the source of the content. Therefore, this security concept is untenable after the Director General’s continuous rectification of Internet content. Can make the end of the wide-area telecom box terminal industry shrink, reduce the influence of traditional radio and television, and hinder the integration of cable TV and the Internet.

With the maturity of Internet technology, the Internet TV industry has seen an explosive growth, which is mainly due to the unification of its technical standards, thus creating a fair competition environment in which the entire industry chain participates. The popularity of smart terminals and good user experience have also contributed to the prosperity of the entire Internet TV industry. The Internet TV industry is rapidly developing from HD to Ultra HD, and the cable TV industry is still on the way from SD to HD.

This is mainly due to the regional operation of the cable TV industry, the inconsistent technology standards, the inability to form a large-scale market, the monopoly of the terminal set-top box industry, the backwardness of technology, and the poor user experience, resulting in a large amount of user loss, which reduces traditional broadcasting and television media as The influence of mainstream media. Even so, in the cable TV industry, there is still a misplaced security concept that advocates privately-closed technical standards in the name of security. This will hinder the marketization of set-top boxes, further increase the terminal operation burden, and at the same time cut off the radio and television terminals and the Internet. Convergence has made it impossible to use the standardized results and advanced technologies of the Internet to rapidly upgrade.

The value of the network lies in the number of end users, and the opening of unified standards is the precondition for ensuring terminal prosperity. Many responsibly broadcasting and TV operators have already issued appeals on many occasions, hoping to unify the wide-area roof box technical standards, introduce innovative technologies, implement the market-oriented development of radio and television terminals, get rid of the binding and binding of closed and backward technologies, and get rid of radio and television operators. To develop services and promote the development of intelligent and marketized broadcasting and television terminals.

Therefore, we must rectify the misplaced safety concept as soon as possible, break the monopoly, and realize the intelligentization and marketization of broadcasting and TV terminals. With the assistance of the General Administration of Administration on content security, embrace the Internet and achieve real integration with the Internet, so as to further strengthen its heritage of traditional excellent culture. And the spread of positive energy.

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