CCTV Chief Editor Luo Ming: Seize the Opportunity to Promote the Development of Taiwan's Network Integration
At the theme conference on the 26th, CCTV chief editor Luo Ming made a speech titled "Catch the Opportunity to Promote the Development of Taiwan's Network Integration." HC Broadcast and TV Network issued a report from the conference site.
First, analyze the current situation:
First, the development of new media on the Internet and mobile phones is developing rapidly. The generation is using the Internet as the main way to obtain information. The monopoly of traditional media is gradually being broken. PCs, tablets, and smart phones are becoming new ways of watching videos.
Second, the integration of traditional media and new media is an inevitable trend. The advertising value of new media has been increasingly recognized by advertisers. The ability of new media is increasing day by day and traditional media are facing challenges.
CCTV Chief Editor Luo Ming: Seize the Opportunity to Promote the Development of Taiwan's Network Integration
Third, the development of new media is not only a challenge but also a golden opportunity period. The strength and influence of the television station will be a perfect window. Traditional radio and television companies have shouldered their responsibilities and missions, seized the opportunity and worked hard to achieve leapfrog development.
Second, strengthen the construction of new media, promote the integration of Taiwan's network, create new mainstream media, and develop the overall goal of new media, and realize the complementary and integrated development of emerging media and traditional media.
It mainly includes the following six aspects:
First, to build a cross-media integrated editing, editing, and broadcasting system: The program production process has achieved new initiatives such as the assignment of new media personnel, new media debut, full-media editing and editing, and multimedia communication and interaction to achieve unified operation and management.
Second, build a cluster of multimedia products with great influence.
Third, to build an advanced and unified technical support system: the establishment of a cross-media unified digital management process and technology platform is the fundamental support for the development of Taiwan's network integration.
Fourth, build a cross-media multi-screen communication platform: “5-screen†coverage (TV screen, computer screen, mobile screen, PAD screen, outdoor TV screen), 5A effect (Anyone, Anytime, Anywhere, Anyway, Anyterminal)
Fifth, establish a market-oriented industrial business model: make full use of market instruments to achieve integrated network operations, and expand the advertising media marketing space
Sixth, establish a stable and diversified investment and financing channels: In the process of the integration of emerging media and traditional media, a stable and diversified investment and financing channel must be established.
Third, the direction and path:
First, increase investment, enhance the competitiveness of new media, increase investment in capital, content, technology, channel construction, product innovation, etc., and support the development of new media business.
Second, we must promote the integration of Taiwan's network, realize the opening up of the process mechanism, develop new media, promote the integration of the Taiwanese network, accelerate the innovation of the mechanism and system, and form a new pattern of work for Taiwan's new media. In the face of the conflict between the two, Luo Zexu thought that he must first consider the traditional media and then consider the new media.
Third, unify technical support, speed up the construction of key platforms, take the opportunity of the relocation of new sites, strengthen the integration of TV and new media technologies, fully implement the unified network technology development planning and transformation, and unify the integration of television and new media. Great development.
Fourth, to promote Taiwan's network integration should dare to innovate:
Taking CCTV as an example, the editor-in-chief described the development of CCTV's new media in three stages, from "constructing new media for traditional media" to "interactive development of traditional media and emerging media" to "convergence of traditional media and emerging media". If we move our own cake, we will have better development, but if we don’t move ourselves, others will move us.
Finally, Chief Editor Luo proposed a common vision for Radio and Television: All of our broadcast and television media must have the mission and entrepreneurial passion for the future of the industry, actively study, unite and cooperate, promote the deep integration of the Taiwan Network, and promote new radio and television media. Great development!
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