[Hui Cong Lighting Network] BRO (Breault ResearchOrganizationInc.) is a well-known optical software development company in the United States, and its main product ASAP optical design software is well-known in the industry. Because ASAP optical software enjoys the most relaxed design freedom, it can obtain high, precise and accurate simulation results, so it was not allowed to enter China for sale until 2005, which was only used by US military or European and American companies.
Since many of its foreign customers such as Philips, Osram, Samsung, etc. have set up branches in China and are also optimistic about the Chinese market, in 2005, Shanghai Kangshi Communication Technology Co., Ltd. officially represented ASAP optical software, bringing the world's advanced products to Chinese optical people. On April 30th, the editor interviewed Dr. CEOKevin Garcia and Chief Operating Officer of the company, Wayne Hall. They talked about how ASAP software was born, how to ensure quality during the development process, which direction the software will be upgraded in the future, and how to look at the Chinese market.
Reporter: What are the biggest advantages of your company's products?
KevinGarcia: ASAP is a world-renowned manufacturer of optical design software that provides design, analysis and application simulation tools in optical design. Excellent simulation of various optical components and optomechanical systems. The software can be used in multiple markets and is feature-rich to meet the diverse needs of customers and special design needs. For example, it is capable of simulating both coherent and incoherent sources, including their vector and polarization characteristics, as well as complex optical and mechanical prototypes for use in image and opto-mechanical systems. It is important that these systems are created in the local environment of the software, or directly from the CAD program, because each optical system contains lighting and imaging systems, and a complete analog system must be compatible with other software systems.
ASAP software has many excellent features, such as automatic optimization, and fast and accurate ray tracing algorithms allow engineers to efficiently design and analyze results. In the ASAP2009 release, which will be introduced to the market in the near future, we are able to track and analyze nearly 1 billion rays in 15 minutes using distributed processing. This allows users to process inspection lighting systems and perform astigmatism analysis at unprecedented speeds. ASAP has multiple user interfaces, engineers can choose their favorite interface according to their own preferences, we will not force users to use the interface they do not like. Users can choose a table interface or a powerful macro language optical program.
BRO is a well-known solution provider. ASAP is a powerful product that contains a wealth of multimedia materials and provides technical support worldwide. BRO follows the customer-centric principle, we listen to the customer's requirements and then integrate it into the product. For example, BRO has 10 dedicated software developers and 5 technical support engineers. We have dedicated resources in China to support a growing customer base. We will not go away after selling the software, but will cooperate with the customers and share the success.
Reporter: What is your R&D strength? With what is the development of such excellent software?
KevinGarcia: ASAP has a long history and rich experience in the industrial field. Twenty years ago, we developed the first disordered beam tracing software and added new features. Our in-house R&D staff are top experts, and our customers' opinions are an important reference for us to upgrade our software. Our software development process is standardized and powerful, using the CMMIlevel4 standard that is common to most software companies today. Industry optics experts and talented software designers have created the optical design software used by thousands of engineers around the world. A rigorous development process and a strong quality assurance system enable customers to believe that the results they simulate from the software are trustworthy.
When we developed this software, we took full advantage of the information given by BRO and customers. Deliver the tools your customers need and leverage our innovative capabilities. Try to predict what features customers need in the future.
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