a company listed on a chip
Taiwan Accumulation Technology, a mixed-signal integrated circuit design company famous for its technology, its main products include various innovative LED driver ICs, and its application areas include LED display applications. LED Illumination, LED Backlighting, and Power Management.
Since its establishment in 1999, Accumulation Technology has accumulated and developed for 11 years. In 2006, Accumulation Technology invested in a wholly-owned company, Juxin Optoelectronics, in the mainland, and began the application journey of LED display. The major shift in accumulation took place in 2007. In this milestone year, the accumulation was hailed by the media as a chip with a 5026 display screen, and the company went public. It sparked a discussion in the industry about why a chip can be marketed. After 2007, the accumulation is no longer a supplier of LED display chips, but to provide customers with a total solution, from technology-centric to customer-centric, to compete in the global market of LED driver ICs, with global LED display The screen drive has a market share of more than 60%.
From the perspective of shipments and contribution to the company's revenue, the display is the most important product. Mr. Chen Qikai, General Manager of Accumulation Technology Co., Ltd. introduced. In 2009, LED display-driven revenue accounted for 90% of total sales. In the first half of this year, driven by the demand for new LED displays in the Shanghai World Expo, South Africa World Cup, Guangzhou Asian Games and other markets, the accumulated LED display drive shipments have achieved record success.
The development of an enterprise requires a steady footstep and clear thinking. In the market where the market share of the display exceeds 60%, in order to continue to promote the development of double digits every year, in the non-display aspect, it is also drastically exploiting the plan. In the field of LED lighting applications, building lighting and backlight applications are our new opportunities. Chen Qikai said. In 2010, the non-display portion of the accumulated LED driver chip will increase the company's revenue share to 20%, and the display portion will account for 80% of the company's revenue share, so that the company can maintain a double growth in the future. In addition, in addition to the chip, the controller is another research and development focus in the company's supporting product development.
Competing with international first-tier manufacturers to achieve 60% market share worldwide
In October 2007, the accumulation was successfully listed in Taiwan, and the media was hailed as a chip company that relied on a 5026 display screen, which led to extensive discussions in the industry. For us, this is also a compliment, indicating that this product is sold very successfully, the reliability, reliability and customer application problems of the product, we have solved very well. Mr. Chen Qikai said.
In order to seize the commanding heights of technological innovation, and accumulate in the development process of products, the annual R&D expenses exceeded 10% of the company's net profit. At the same time, the company has established a wide-ranging cooperative relationship with universities and research institutes in technology research and development and technical cooperation, providing a strong guarantee for accumulating more than 60% of the global market share of LED display chips.
In the market competition with National Semiconductor and Texas Instruments, the advantages of accumulation and integration, expansion of ideas, challenges to opportunities, rapid growth and growth.
Direct service customers are mainly in the sales model. The accumulation is based on their own direct services, and many service teams have been established. In combination with the interactive training of agents, the whole technical support team has been trained.
Significantly shortening the supply time accumulation By setting up a unique operation mode, changing the supply of other manufacturers in the world requires a long lead time, which greatly shortens the time required for supply and serves customers in a timely and efficient manner.
Providing a total solution At present, the domestic LED production capacity is high, but the technology is relatively weak. It is difficult to promote the accumulation of functional chips, because no one is doing technical support for the controller and other products. How to let customers take advantage of the functions of the chip? For this reason, the accumulation will not only talk about a single chip, but provide a total solution.
According to the customer's needs, in addition to the unique standard design products, the product's specification functions are basically based on the customer's needs.
Seriously treat customer complaints regardless of the cause of the complaints are taken seriously, and discuss solutions in the weekly business meetings. Very strict levels have been set for the handling of customer complaints. Not only care about the customer, but also the problems caused by the product promotion on the client.
The interaction between market development and production capacity has provided a strong guarantee for the accumulation of LED driver chip industry leaders.
Drawing a roadmap for the LED lighting industry
LED lighting products have the advantages of energy saving, environmental protection and beautifying life. At the same time, the LED lighting industry is also growing rapidly along with the promotion of national energy conservation and emission reduction policies.
Following the remarkable achievements in the field of global LED display applications, the accumulation of resources and the expansion of advantages have drawn a roadmap for the development of the LED lighting industry. In the field of LED lighting, accumulation is made from the low-voltage production of the past to the high-voltage generation of the power supply. The constant current source is like DC/DC or AC/DC, AC to DC, or DC-DC. We have very complete products. The product was launched. Chen Qikai introduced.
From the LED display application field to the LED lighting field, many lighting customers are unfamiliar with the accumulation, but the quality and service make the accumulation gradually have the right to speak in the market of LED lighting products.
At present, LED lighting technology has gradually matured, but heat dissipation has always been a prominent problem in the industry. In order to solve the heat dissipation problem of LED lighting products, in addition to the development of unique chip products, in the design of lighting products such as customers need to consider the design issues, but also configured a comprehensive and detailed solution.
Through hard work, the first half of this year has launched a series of highly successful large-scale cases. Why is it that the accumulation of lighting across the field will soon be welcomed by customers? Chen Qikai concluded, how to maintain the uniformity of the light and shade, the current maintains consistency, which is accumulated in the display application field for many years of experience, and has been Occupy the forefront of the industry. Accumulation extends the unparalleled advantages in the field of display driver chips, which brings new opportunities for the company to win development.
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