Chinese company Lehman went to Australia last month to complete the acquisition of Newcastle Jet Football Club and won praise in the industry. Li Mantie, chairman of Lehman Co., became the first Chinese to hold a 100% overseas football club.
On July 6, Lehman Group held a press conference at Crowne Plaza Beijing Youtang, officially announced the acquisition to the country, and opened the China Merchants Group.
The Australian Super League is also known as the A-League. The mainland is generally called the Australian Super League. It was established in 2004 with the Chinese Super League. There are 10 teams, 9 of which are from Australia and 1 from New Zealand. Six teams are missing from the Super League. When it comes to the biggest difference, it is about the way the organization operates. The Australian Super League is operated by the Super League and has a salary cap system. There is no lifting level. This also directly brings them a sustainable development model, the team does not compare each other, narrows the gap between the teams, enhances the competitiveness of the competition, and directly promotes the attention and investment of sponsors and broadcasters.
In the Super League, the annual investment of over 100 million is only the level of relegation. The salary of the players is far more than other leagues. The Australian Super League's operating model is effectively limited. In the 15-16 season, the salary cap of each team in the Australian Super League is 2.6 million US dollars, and the number of registered players is 20-23. In other words, the average annual salary of a player can only be between $113,000 and $130,000, which is a far cry from the salary of a Super League player. As for the operating costs, a senior executive of the Australian Super League once said: Running an Australian Super League team will cost 7 million a year - 12 million Australian dollars. In addition to the annual league share paid by the Australian Football Association, the club also has advertising, tickets, club product income, and sponsors. So basically there will be no losses, and many teams can achieve a surplus.
Under such conditions, the Australian team did not perform well. In 2008, Adelaide United won the AFC Champions League. In 14 years, the West Sydney Rangers won the AFC Champions League directly. Judging from the input cost of the Australian Super League, they have achieved such a record price. As for the influence, the Australian Super League does not lose much. In the year of the Super League in 2004, there was a 10,861 attendance rate per game. Today, the attendance rate of the Australian Super League is close to 20,000.
A thriving league, coupled with Australia's million-level Chinese market, and China-Australia economic and trade exchanges, we are not difficult to understand why Lehman chose this very cost-effective acquisition.
According to Le Man, chairman of Lehman, in the future, it is planned to send at least one Chinese player to join the Newcastle Jets, and begin preparations for the summer team to come to China. The youth football training and football tourism projects in Australia have also been put on the agenda.
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