On October 20th, Wang Feng's brothers strongly released their own Fil headphones with the strength of half of the Chinese music scene. The launch of the Fil headphones reminds people of the original Beats By Dr.Dre.
Beats By Dr.Dre
Beats By Dr.Dre is what we often call “side bâ€. It was founded in 2008 by the famous rap singer Dr. Dre and the chairman of Interscope Records, Jimmy Iovine. Monster Cable is responsible for manufacturing and sales. Although Beats headsets have a high reputation both at home and abroad, we can often see stars wearing Beats out of the street.
However, it should be noted that as early as 2012, Monster ended its partnership with Beats. In 2011, HTC bought 51% of Beats for US$300 million. In 2013, Beats took back all the shares and terminated. In cooperation with HTC, in 2014, Apple acquired Beats with a total investment of US$3.2 billion. At present, Beats is an earphone brand owned by Apple, and is produced by Toowal and other foundries.
Fiil
Let's look at the Fiil headset. It is a headset brand jointly founded by Wang Feng and Peng Jinzhou, the former vice president of Huawei glory. Peng Jinzhou is the CEO of the Filil headset. Wang Feng personally participates in product design and production, and is responsible for the design company of DA (designaffairs) in Germany. Appearance design, Fujifilm is responsible for the production of Fil headphones. It is different from previous star products such as Han Geng Mobile Phone and Cui Jian Mobile Phone. Wang Feng has a strong sense of participation in the Filil headset. As he himself said, he is the product manager of the Filil headset because he himself also participated in it. In product design and production, if most of the previous star products rely on the star effect, they do not pay attention to the quality of the product itself. For this reason, many star products have been crowned with the title of “high price and low energy†while in the market. At the same time, these products will only be paid by celebrity fans, and the Fiil headphones are really different.
No matter which product is released, the product manager will praise his product perfectly in the conference, and the Fiil headset is also the same, so we don’t dare to make a decision when we don’t really hear this headset. , And when we listened for a few days, it gave us the feeling that the biased pop music tuning is not very friendly to mobile devices and needs big thrust equipment to serve. The Filil headphones can basically reach the level that this price should have. Compared with its voice, the wearing of the Fiil headset may be a bigger problem. Its design has a clear ear-feeling, and it will feel obvious discomfort when worn for a long time.
Fiil and Beats
To be honest, Wang Feng's Filil headset is still not as good as the famous international headset manufacturers such as AKG and Senhai, but its price is definitely worthy of conscience. First, it is basically matching the price of 1099 yuan. The sound, plus lighting effects, noise reduction, and Wang Feng's star effect, it may become a headset with a wide audience, and Beats bought by Apple for 3.2 billion US dollars? Without the Beatles, just like losing the soul, Beats can no longer rely on the design and development of the magic. For Beats' own products, although it can be swept around the world, it is thanks to its high star. Endorsements and marketing strategies. Those who know a little about the headset will not buy a Beats headset with a penny and a purchase attitude. I don't mean that Beats' headsets are junk, but theirs. The price of the product and the sense of hearing are seriously out of balance. The earphone with the same price is more outstanding than other brands. It is not an exaggeration to say that the sound on the Beats headset is even worth half of its official price. On the other hand, Fiil, who is a star headset, is clearly superior.
what? Did you say that Beats has a star effect, and wearing it on the street would look very big? You should have seen more than a dozen fake Beats noodles on the floor, and Beats fakes abound on Taobao. In China where Beats fakes are rampant, wearing a Beats head-to-head street requires courage.
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