Apple is too embarrassed: iPhone7 sales reduction also requires price cuts

In less than a month, Apple will release the iPhone 7 phone. Although this year's iPhone 7 will be "innovative" in terms of dual cameras and audio interfaces, it is difficult to continue to sell iPhones. The iPhone is Apple's main product, and the decline in sales has had a big impact on Apple's performance. For this reason, Apple has prepared for this year - not only has the iPhone 7 orders reduced by 30%, but also suppliers are required to cut prices by 20% to guarantee their profits, but the suppliers are miserable.

Apple is too embarrassed: iPhone7 sales reduction also requires price cuts

This year's iPhone 7 mobile phone will not change significantly in appearance. Even if the configuration is further upgraded, the market predicts that the iPhone 7 will be difficult to sell. It is not uncommon for Apple to cut the order. This year, Apple has repeatedly reported Apple's iPhone order. Taiwan's "Electronic Times" broke the news that this year's iPhone 7 orders have also been cut, compared to the previous iPhone 6s orders reduced by about 30%.

Cutting the stock means that the supplier has received less work, but this is not the worst – Apple also asked suppliers to cut prices by 20%, so that Apple’s own profits are saved, but the suppliers are miserable, so Apple This request was resisted by suppliers such as Foxconn and ASE, saying that it was impossible to accept Apple's orders without reasonable profits.

According to the report of the "Electronic Times", Apple's cuts and price cuts are mainly for Taiwan's parts suppliers, but TSMC, Da Liguang and other companies have not received price cuts. The two supply Apple's A10 chips and cameras. Module.

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Fixed/Detached Panel

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Clock function/Remote function

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