As the iPhone became popular after the touch screen mobile phone, after the iPad, the touch-type tablet PC has also become a fashion product that the industry is competing to emulate. According to the “Beijing Morning Post†report, recent statistics show that there have been 32 iPad-type tablet PCs that have been developed, under development, or rumors in the world.
This status quo reflects the dilemma of tablet PC profitability. Although the market outlook for tablet computers is not clear, the price war has become the main tone of the domestic tablet market competition. At present, all vendors should integrate resources. The key to the future should be to adapt to user needs and innovative applications, and let tablet PCs change from quantitative to qualitative.
Many brands have followed the hot trend of the Apple iPad, which has caused active global follow-up. However, in the market, the fastest action is not the PC giant like HP and Lenovo, but the domestic MP3 and MP4 manufacturers.
In fact, there is no lack of followers in the domestic iPad. Previously, Hanwang and the Patriots have successively launched tablet computer products. Among them, Patriots emphasizes the "localization" of application software and hopes that they can rely on localized application software such as stocks or children's education to attract users' choices. In addition, Great Wall Computer, Malata, Shenzhen Chuangzhicheng, BYD, and even GOME have also joined the competition.
"Tablet PCs are the first products that allow 3C vendors to participate collectively." Li Yi, an observer of China's consumer electronics industry, said: "All vendors from the PC, communications and home appliance industries are in the process of deployment."
“Simply estimate that 85% of PC manufacturers have been laid out in the field of tablet PCs. This is an industry that cannot be left behind.†Li Yi commented. “Home appliance makers like TCL and Skyworth have also shown clear interest in tablets. A special department study was established."
However, in Li Yi’s view, even if the iPad is under pressure from the military, it can still maintain its advantages for a long time. “It’s not the latecomers who can catch up with its fashion sense, user experience, application, positioning and accurate advertising system. What's more important is that the iPad may also introduce price reductions."
Recently, the famous MP3, MP4, and even liquid crystal display manufacturers such as the original Dao, Blue Devils, Zhizhi, ViewSonic and so on have all announced their new tablet PCs. Although the prices of these products have not yet been formally announced, but according to industry estimates that due to the use of domestic ARM chips, the price should be generally below 2,000 yuan, so low prices will soon be formed in the domestic market of Apple's iPad formed a trend.
Tablet PC's China Opportunity The iPad's sensation in the United States has caused mainland manufacturers to rush to the tablet PC market. While domestic manufacturers are gearing up, Great Wall Computer has released the Gpad and Gbook two series of tablet PCs first, and then it has started brands such as Hanwang, Patriot, and Malata with MP3, MP4, e-books, and digital photo frames. Datang Telecom, Mobile phone manufacturers such as Huawei handsets and traditional PC makers such as Great Wall, Asus, Lenovo, etc. can't wait to join the battle. Everyone believes that tablet PCs can break through the barriers of the existing PC industry.
However, these impulses and melee are likely to be as short-lived as domestic mobile phones in the past, because the troubles after the birth of tablet computers have only just begun, hardware and system vendors have to prove their market value, in order to truly reflect the "unprecedented opportunities."
The current price war has become the main tone of the domestic tablet computer market competition. In the field of manufacturing, Chinese manufacturers including Asus, Acer, and MSI have launched low-cost tablets with low price. Tsinghua Tongfang showed new products in the media, saying that it can challenge the iPad at the end of the year.
Relevant persons pointed out that the netbook bubble of the year before last year fully demonstrated that if there is no further application, it will be difficult to form a truly large-scale market. With such a small screen on a tablet computer, it is hard to imagine what "killer" applications can attract users. In addition, China's mobile Internet is still at its infancy and users are still familiar with the process.
The participation of the whole people in the follow-up iPad tablet may just be the beginning of an era of competition, and more "iPad" and mobile terminals will soon join the battle group. However, with the changes and integration of the industrial chain, Chinese local companies may still need to change in the long-running struggle.
For Lenovo and other electronic consumer giants, whether or not they can increase their share of the global PC market or cloud product market in the era of mobile Internet is no longer solely dependent on the brand and technology itself, but depends on whether it can integrate local resources and integrate domestic The power of content providers, operators, and even the entire industry chain. Like Apple's software store and content download model, it may not be difficult to develop a tablet computer product, but integrating it into the market and building an “eco-circle†in the local market is a must for vendors to compete. The tablet market is not big or small, but it can be a “test fieldâ€.
In fact, whether it is a local company or Microsoft, Intel, Google and many electronic consumer giants, tablet PC products are still in the exploration phase. From this perspective, existing products and solutions are just icebergs floating on the water. In part, Chinese companies have ample opportunity to extend their tentacles into an even wider underwater innovation world.
Establishing a distinctive brand is the unparalleled appeal of the Wangdao brand. Even tablet computers are no exception. The launch of the iPad has created Apple’s pride in its sales performance. The all-around multi-functional convenience and new user experience it brings is fascinating.
Right now, there are few brands that are solely researched and developed by China and have a reputation in the world. The products that declare war on the world's brands are also suspected of “shanzhaiâ€. The drawbacks that this brings are obvious. How to meet the practicality while also taking care of portability is the trajectory of today's personal consumer electronics. The embarrassing position of the tablet between smart phones and netbooks has also created a lot of uncertainties for its development.
Some analysts said that the growth of tablet computers will weaken the market share of netbooks. Netbooks are as portable as tablets, and they can browse the web as well, but the difference is that netbooks cannot synchronize data between different services like the iPad. In the next five years, tablet PC sales will account for 23% of computer sales. Finally, iPads and other tablet PCs are expected to become netbook terminators.
Laptops increasingly play the role of personal assistants. In addition to the functions of surfing the Internet and entertainment, users have higher demands on them. This requires manufacturers to be able to penetrate users more and provide more affordable applications.
On one hand, from the perspective of user needs, it is necessary not only to cover young consumers who love the latest electronic products, but also to customize tablet computers that suit their application environment for business customers and home customers. On the other hand, starting from innovative applications, the "hardware + content" model of innovation is becoming a mobile internet vendor's choice. Currently, the software and types of applications in the store are less than those of Apple. However, from the perspective of specific applications, users can easily watch videos from Youku. , But also the above happy network to steal food, these applications are all Internet applications with Chinese characteristics, the maximum reflects the localization strategy.
As Apple CEO Steve Jobs said: "The difference between leaders and followers lies in innovation." Based on this, domestic manufacturers should fully study the market users, do their own positioning, identify the target group under the premise of bold development of independent intellectual property rights products , to create a brand with core competitiveness. After all, only by improving their own strength can they be successful kings.
This status quo reflects the dilemma of tablet PC profitability. Although the market outlook for tablet computers is not clear, the price war has become the main tone of the domestic tablet market competition. At present, all vendors should integrate resources. The key to the future should be to adapt to user needs and innovative applications, and let tablet PCs change from quantitative to qualitative.
Many brands have followed the hot trend of the Apple iPad, which has caused active global follow-up. However, in the market, the fastest action is not the PC giant like HP and Lenovo, but the domestic MP3 and MP4 manufacturers.
In fact, there is no lack of followers in the domestic iPad. Previously, Hanwang and the Patriots have successively launched tablet computer products. Among them, Patriots emphasizes the "localization" of application software and hopes that they can rely on localized application software such as stocks or children's education to attract users' choices. In addition, Great Wall Computer, Malata, Shenzhen Chuangzhicheng, BYD, and even GOME have also joined the competition.
"Tablet PCs are the first products that allow 3C vendors to participate collectively." Li Yi, an observer of China's consumer electronics industry, said: "All vendors from the PC, communications and home appliance industries are in the process of deployment."
“Simply estimate that 85% of PC manufacturers have been laid out in the field of tablet PCs. This is an industry that cannot be left behind.†Li Yi commented. “Home appliance makers like TCL and Skyworth have also shown clear interest in tablets. A special department study was established."
However, in Li Yi’s view, even if the iPad is under pressure from the military, it can still maintain its advantages for a long time. “It’s not the latecomers who can catch up with its fashion sense, user experience, application, positioning and accurate advertising system. What's more important is that the iPad may also introduce price reductions."
Recently, the famous MP3, MP4, and even liquid crystal display manufacturers such as the original Dao, Blue Devils, Zhizhi, ViewSonic and so on have all announced their new tablet PCs. Although the prices of these products have not yet been formally announced, but according to industry estimates that due to the use of domestic ARM chips, the price should be generally below 2,000 yuan, so low prices will soon be formed in the domestic market of Apple's iPad formed a trend.
Tablet PC's China Opportunity The iPad's sensation in the United States has caused mainland manufacturers to rush to the tablet PC market. While domestic manufacturers are gearing up, Great Wall Computer has released the Gpad and Gbook two series of tablet PCs first, and then it has started brands such as Hanwang, Patriot, and Malata with MP3, MP4, e-books, and digital photo frames. Datang Telecom, Mobile phone manufacturers such as Huawei handsets and traditional PC makers such as Great Wall, Asus, Lenovo, etc. can't wait to join the battle. Everyone believes that tablet PCs can break through the barriers of the existing PC industry.
However, these impulses and melee are likely to be as short-lived as domestic mobile phones in the past, because the troubles after the birth of tablet computers have only just begun, hardware and system vendors have to prove their market value, in order to truly reflect the "unprecedented opportunities."
The current price war has become the main tone of the domestic tablet computer market competition. In the field of manufacturing, Chinese manufacturers including Asus, Acer, and MSI have launched low-cost tablets with low price. Tsinghua Tongfang showed new products in the media, saying that it can challenge the iPad at the end of the year.
Relevant persons pointed out that the netbook bubble of the year before last year fully demonstrated that if there is no further application, it will be difficult to form a truly large-scale market. With such a small screen on a tablet computer, it is hard to imagine what "killer" applications can attract users. In addition, China's mobile Internet is still at its infancy and users are still familiar with the process.
The participation of the whole people in the follow-up iPad tablet may just be the beginning of an era of competition, and more "iPad" and mobile terminals will soon join the battle group. However, with the changes and integration of the industrial chain, Chinese local companies may still need to change in the long-running struggle.
For Lenovo and other electronic consumer giants, whether or not they can increase their share of the global PC market or cloud product market in the era of mobile Internet is no longer solely dependent on the brand and technology itself, but depends on whether it can integrate local resources and integrate domestic The power of content providers, operators, and even the entire industry chain. Like Apple's software store and content download model, it may not be difficult to develop a tablet computer product, but integrating it into the market and building an “eco-circle†in the local market is a must for vendors to compete. The tablet market is not big or small, but it can be a “test fieldâ€.
In fact, whether it is a local company or Microsoft, Intel, Google and many electronic consumer giants, tablet PC products are still in the exploration phase. From this perspective, existing products and solutions are just icebergs floating on the water. In part, Chinese companies have ample opportunity to extend their tentacles into an even wider underwater innovation world.
Establishing a distinctive brand is the unparalleled appeal of the Wangdao brand. Even tablet computers are no exception. The launch of the iPad has created Apple’s pride in its sales performance. The all-around multi-functional convenience and new user experience it brings is fascinating.
Right now, there are few brands that are solely researched and developed by China and have a reputation in the world. The products that declare war on the world's brands are also suspected of “shanzhaiâ€. The drawbacks that this brings are obvious. How to meet the practicality while also taking care of portability is the trajectory of today's personal consumer electronics. The embarrassing position of the tablet between smart phones and netbooks has also created a lot of uncertainties for its development.
Some analysts said that the growth of tablet computers will weaken the market share of netbooks. Netbooks are as portable as tablets, and they can browse the web as well, but the difference is that netbooks cannot synchronize data between different services like the iPad. In the next five years, tablet PC sales will account for 23% of computer sales. Finally, iPads and other tablet PCs are expected to become netbook terminators.
Laptops increasingly play the role of personal assistants. In addition to the functions of surfing the Internet and entertainment, users have higher demands on them. This requires manufacturers to be able to penetrate users more and provide more affordable applications.
On one hand, from the perspective of user needs, it is necessary not only to cover young consumers who love the latest electronic products, but also to customize tablet computers that suit their application environment for business customers and home customers. On the other hand, starting from innovative applications, the "hardware + content" model of innovation is becoming a mobile internet vendor's choice. Currently, the software and types of applications in the store are less than those of Apple. However, from the perspective of specific applications, users can easily watch videos from Youku. , But also the above happy network to steal food, these applications are all Internet applications with Chinese characteristics, the maximum reflects the localization strategy.
As Apple CEO Steve Jobs said: "The difference between leaders and followers lies in innovation." Based on this, domestic manufacturers should fully study the market users, do their own positioning, identify the target group under the premise of bold development of independent intellectual property rights products , to create a brand with core competitiveness. After all, only by improving their own strength can they be successful kings.
Keysun Technology Limited , http://www.powersupplychina.com