With the continuous enrichment of mobile terminals such as laptops, netbooks, and smart phones, users are increasingly demanding wireless Internet access. In 2011, as a new wireless mobile terminal, tablet PCs (PADs) are becoming popular all over the world and become the new engine for data business growth.
This year's shipments will surge
2011 was a year for the Tablet PC market. Forecasts by several market research institutions have shown this trend. According to the Gartner report, global tablet shipments reached 15.6 million units in 2010, and shipments in 2011 will jump to 57.3 million units. IDC also predicts that from 2010 to 2014, the average annual growth rate of tablet PC shipments will reach an alarming 57.4%.
The entire tablet PC market will also stand out from the Apple iPad and become a big fan. As far as the Chinese market is concerned, competition will be more complete and brands will be more diverse. At present, Hanwang, Samsung, Dell, Hewlett-Packard and other companies are rushing to the tablet computer market. According to incomplete statistics, about 30 brands of tablet PCs (excluding Shanzhai brand) have appeared in the Chinese market. In the next 3 to 5 years, the tablet PC will gradually occupy the PC market share. Goldman Sachs predicts that tablet PCs will begin to take a large share of the notebook computer market in 2011, and 40% of tablet PC sales will come from the laptop or netbook market. Gartner's latest report also shows that tablet PC products will account for 10% of the global PC market share before 2014, and sales will exceed 200 million units.
Tablet PCs have become a new point of competition for manufacturers. At present, major manufacturers have launched tablet computer plans.
Hewlett-Packard has launched the Web OS Tablet PC product, Lenovo launched Le Pad, Dell has already introduced its 5-inch tablet Streak to the market, RIM also released the PlayBook, and Samsung launched the Galaxy Tab as early as last year. At the same time, as the Tablet PC "originator" iPad leading the Tablet PC market, and will continue to maintain market leadership this year. American investment consultant company Caris & Co. According to the latest report, in 2011, the overall sales volume of tablet PCs will be more than three times that in 2010, of which Apple iPad tablet PC sales will continue to dominate, increasing from 14 million in 2010 to 36 million in 2011. Taiwan, the annual growth rate is about 150%.
Strong demand for user data
Currently, users are showing strong demand for tablet PCs. According to a survey conducted by the ZDC Internet Consumer Research Center, as many as 36.1% of users have laptops and other portable computer products, the next step is to purchase portable consumer electronics products for tablet computers.
Corresponding to the user's purchase needs, the user's enthusiasm for using data services. Currently, users use tablet computers mainly for mobile Internet access. Survey results show that 67.4% of users often use portable consumer electronics products including tablet PCs to access the Internet. In terms of office, entertainment, etc., users use the tablet computer to access the Internet mainly for entertainment. According to a survey of user requirements for tablet PCs, the top three features in the user's mind are browsing the web, watching videos, and listening to music. At the same time, because the user experience is closely related to the internet speed, tablet users generally have higher requirements for network speed when they are surfing the Internet. This has formed a new impetus for the development of 3G data services.
Leveraging on the development of 3G data services
Based on the current hot market for tablet PCs, domestic operators are also targeting the unique needs of tablet PC users and vigorously developing 3G data services. For example, China Unicom has used the technical advantages of WCDMA system to launch a tariff and marketing plan for the 3G version of the iPad. In September last year, China Unicom launched a miniature USIM card dedicated to the iPad and a corresponding online card product package. China Unicom's pre-paid micro USIM card is priced at 598 yuan, and the product package includes "USIM card + 580 yuan Internet access + default package is 80 yuan package." The default package is based on the flow rate, after the flow exceeds the automatic upgrade strategy. Of course, users can also use any other gear package after activation.
Tablet PC is another milestone product of wireless broadband development. With the development of the user's portable high-speed wireless Internet consumption habits, the user's dependence on the wireless network will further increase. Therefore, operators need to further coordinate the development of wired and wireless broadband, effectively use Wi-Fi resources, and further optimize the tariff to meet users. Demand drives the further development of the mobile Internet industry.
This year's shipments will surge
2011 was a year for the Tablet PC market. Forecasts by several market research institutions have shown this trend. According to the Gartner report, global tablet shipments reached 15.6 million units in 2010, and shipments in 2011 will jump to 57.3 million units. IDC also predicts that from 2010 to 2014, the average annual growth rate of tablet PC shipments will reach an alarming 57.4%.
The entire tablet PC market will also stand out from the Apple iPad and become a big fan. As far as the Chinese market is concerned, competition will be more complete and brands will be more diverse. At present, Hanwang, Samsung, Dell, Hewlett-Packard and other companies are rushing to the tablet computer market. According to incomplete statistics, about 30 brands of tablet PCs (excluding Shanzhai brand) have appeared in the Chinese market. In the next 3 to 5 years, the tablet PC will gradually occupy the PC market share. Goldman Sachs predicts that tablet PCs will begin to take a large share of the notebook computer market in 2011, and 40% of tablet PC sales will come from the laptop or netbook market. Gartner's latest report also shows that tablet PC products will account for 10% of the global PC market share before 2014, and sales will exceed 200 million units.
Tablet PCs have become a new point of competition for manufacturers. At present, major manufacturers have launched tablet computer plans.
Hewlett-Packard has launched the Web OS Tablet PC product, Lenovo launched Le Pad, Dell has already introduced its 5-inch tablet Streak to the market, RIM also released the PlayBook, and Samsung launched the Galaxy Tab as early as last year. At the same time, as the Tablet PC "originator" iPad leading the Tablet PC market, and will continue to maintain market leadership this year. American investment consultant company Caris & Co. According to the latest report, in 2011, the overall sales volume of tablet PCs will be more than three times that in 2010, of which Apple iPad tablet PC sales will continue to dominate, increasing from 14 million in 2010 to 36 million in 2011. Taiwan, the annual growth rate is about 150%.
Strong demand for user data
Currently, users are showing strong demand for tablet PCs. According to a survey conducted by the ZDC Internet Consumer Research Center, as many as 36.1% of users have laptops and other portable computer products, the next step is to purchase portable consumer electronics products for tablet computers.
Corresponding to the user's purchase needs, the user's enthusiasm for using data services. Currently, users use tablet computers mainly for mobile Internet access. Survey results show that 67.4% of users often use portable consumer electronics products including tablet PCs to access the Internet. In terms of office, entertainment, etc., users use the tablet computer to access the Internet mainly for entertainment. According to a survey of user requirements for tablet PCs, the top three features in the user's mind are browsing the web, watching videos, and listening to music. At the same time, because the user experience is closely related to the internet speed, tablet users generally have higher requirements for network speed when they are surfing the Internet. This has formed a new impetus for the development of 3G data services.
Leveraging on the development of 3G data services
Based on the current hot market for tablet PCs, domestic operators are also targeting the unique needs of tablet PC users and vigorously developing 3G data services. For example, China Unicom has used the technical advantages of WCDMA system to launch a tariff and marketing plan for the 3G version of the iPad. In September last year, China Unicom launched a miniature USIM card dedicated to the iPad and a corresponding online card product package. China Unicom's pre-paid micro USIM card is priced at 598 yuan, and the product package includes "USIM card + 580 yuan Internet access + default package is 80 yuan package." The default package is based on the flow rate, after the flow exceeds the automatic upgrade strategy. Of course, users can also use any other gear package after activation.
Tablet PC is another milestone product of wireless broadband development. With the development of the user's portable high-speed wireless Internet consumption habits, the user's dependence on the wireless network will further increase. Therefore, operators need to further coordinate the development of wired and wireless broadband, effectively use Wi-Fi resources, and further optimize the tariff to meet users. Demand drives the further development of the mobile Internet industry.
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