The “China Household Appliance Export Index†(hereinafter referred to as the “export indexâ€) compiled by the China Chamber of Commerce for Mechanical and Electrical Imports and Exports and Industry Online shows that refrigerators, freezers, washing machines, color TVs, and microwave ovens are the third quarter of this year's comprehensive prosperity index and the fourth quarter. Confidence index is in a stable normal range and the trend is positive.
Third quarter export prosperity general trade cost squeeze profit space
The statistics of the export index survey showed that in the third quarter of 2010, the comprehensive prosperity index of the five categories of household appliances was 102.84, which was 2.84 higher than the benchmark value. The economic conditions were normal and fell slightly compared with the previous quarter. The prosperity index of the five major categories of home appliance products in the third quarter was basically stable, basically remained above the benchmark, and the trend was generally positive. Among them, the three-season prosperity index of refrigerator freezers and color TVs fell compared with the previous quarter, and fell below the benchmark value.
According to customs data, in the third quarter of 2010, the export volume of air conditioners, refrigerators, washing machines, color TV sets and microwave ovens increased by 10-80% compared with the same period of last year, of which air-conditioning increased by 79%, and other products increased by 10-25%. . The difference between the boom index and the actual increase in exports reflects the rational judgment of the industry on the export trade situation of the industry. The low inventory levels at the beginning of the year, the continuation of orders in the peak season, and the relatively low base of last year are the objective backgrounds for the strong growth of exports this year; and the rising costs of foreign trade brought about by currencies, raw materials, labor, and energy, etc. Extrusion, the business environment and export situation of the company is still grim. In the specific indexes of the three-quarter prosperity index, the manufacturing cost is the lowest and the improvement is weak; in addition, the export price, the proportion of self-owned brands, and the profitability all fall within the general deviation range.
The fourth quarter trend to the best value of the color TV indicator
For the fourth quarter of the five categories of household electrical appliance export expectations, "export index" shows that in the fourth quarter of 2010, the confidence index was 111.77, higher than the benchmark value of 111.77, falling in the range of basically unchanged trend. Considering the characteristics of the export season, the confidence indices for air conditioners, washing machines, and microwave ovens all showed an increase in the fourth quarter; refrigerators and color TVs declined in the fourth quarter. It is worth noting that the black power companies represented by color TV sets lack the core competitive advantages due to the technical problems in the upstream of the industrial chain, and the prices of the products cannot be effectively raised. In the index of confidence indicators for export expectations for the fourth quarter, the confidence index of color TV export prices is five. The lowest value in products.
The future of home appliance export environment is still unpredictable
The "export index" analysis pointed out that in the context of the previous international industrial transfer and changes in the global supply-demand relationship, large-scale investment and rapid expansion of production capacity have laid a solid position for China's home appliance industry in the global industrial layout. It is expected that the scale of foreign trade in the future It will maintain a relatively high level and grow steadily, but it does not have the long-term rapid growth of internal power. At the same time, household appliances exports still face relatively complex economic conditions and many uncertainties in the future.
First of all, it is manifested as the uncertainty of international demand. Although the general direction of economic recovery has been determined, economic growth is still very slow. The foundation for the recovery of the world economy is still unstable and the consumption of high-end products has not yet been restored. Secondly, the rising costs of foreign trade, including rising production costs from rising prices of raw materials, energy, labor, and other factors of production, and rising transportation costs brought about by the tight supply of international freight markets, these pressures are in the “export indexâ€. The survey on manufacturing cost improvement was fully documented and the indexes of the five sub-industries were all below the benchmark. In addition, the appreciation of the renminbi and inflationary pressures, the original meager profit margin of home appliance exports will be further reduced.
In addition, the increased competitiveness of emerging manufacturing bases poses higher challenges to the added value, technological innovation, and brand output of the domestic appliance industry.
As far as the overall situation is concerned, before 2010, the industry's growth rate will be high and low before the end of the year. The overall trade volume of most industries in the whole year will hit a record high, and will maintain a relatively high level of foreign trade for a period of time in the future. In 2011, the scale of exports will be based on this year. The growth rate has slowed down. In the process of participating in the global market competition, Chinese home appliance companies need to actively study and practice, scientifically solve the industrial structure, key technologies and organizational management structural issues in the process of participating in the global market competition, enhance domestic and foreign competitiveness, and consolidate and enhance Chinese manufacturing. The overall advantages of global home appliance industry layout.
Third quarter export prosperity general trade cost squeeze profit space
The statistics of the export index survey showed that in the third quarter of 2010, the comprehensive prosperity index of the five categories of household appliances was 102.84, which was 2.84 higher than the benchmark value. The economic conditions were normal and fell slightly compared with the previous quarter. The prosperity index of the five major categories of home appliance products in the third quarter was basically stable, basically remained above the benchmark, and the trend was generally positive. Among them, the three-season prosperity index of refrigerator freezers and color TVs fell compared with the previous quarter, and fell below the benchmark value.
According to customs data, in the third quarter of 2010, the export volume of air conditioners, refrigerators, washing machines, color TV sets and microwave ovens increased by 10-80% compared with the same period of last year, of which air-conditioning increased by 79%, and other products increased by 10-25%. . The difference between the boom index and the actual increase in exports reflects the rational judgment of the industry on the export trade situation of the industry. The low inventory levels at the beginning of the year, the continuation of orders in the peak season, and the relatively low base of last year are the objective backgrounds for the strong growth of exports this year; and the rising costs of foreign trade brought about by currencies, raw materials, labor, and energy, etc. Extrusion, the business environment and export situation of the company is still grim. In the specific indexes of the three-quarter prosperity index, the manufacturing cost is the lowest and the improvement is weak; in addition, the export price, the proportion of self-owned brands, and the profitability all fall within the general deviation range.
The fourth quarter trend to the best value of the color TV indicator
For the fourth quarter of the five categories of household electrical appliance export expectations, "export index" shows that in the fourth quarter of 2010, the confidence index was 111.77, higher than the benchmark value of 111.77, falling in the range of basically unchanged trend. Considering the characteristics of the export season, the confidence indices for air conditioners, washing machines, and microwave ovens all showed an increase in the fourth quarter; refrigerators and color TVs declined in the fourth quarter. It is worth noting that the black power companies represented by color TV sets lack the core competitive advantages due to the technical problems in the upstream of the industrial chain, and the prices of the products cannot be effectively raised. In the index of confidence indicators for export expectations for the fourth quarter, the confidence index of color TV export prices is five. The lowest value in products.
The future of home appliance export environment is still unpredictable
The "export index" analysis pointed out that in the context of the previous international industrial transfer and changes in the global supply-demand relationship, large-scale investment and rapid expansion of production capacity have laid a solid position for China's home appliance industry in the global industrial layout. It is expected that the scale of foreign trade in the future It will maintain a relatively high level and grow steadily, but it does not have the long-term rapid growth of internal power. At the same time, household appliances exports still face relatively complex economic conditions and many uncertainties in the future.
First of all, it is manifested as the uncertainty of international demand. Although the general direction of economic recovery has been determined, economic growth is still very slow. The foundation for the recovery of the world economy is still unstable and the consumption of high-end products has not yet been restored. Secondly, the rising costs of foreign trade, including rising production costs from rising prices of raw materials, energy, labor, and other factors of production, and rising transportation costs brought about by the tight supply of international freight markets, these pressures are in the “export indexâ€. The survey on manufacturing cost improvement was fully documented and the indexes of the five sub-industries were all below the benchmark. In addition, the appreciation of the renminbi and inflationary pressures, the original meager profit margin of home appliance exports will be further reduced.
In addition, the increased competitiveness of emerging manufacturing bases poses higher challenges to the added value, technological innovation, and brand output of the domestic appliance industry.
As far as the overall situation is concerned, before 2010, the industry's growth rate will be high and low before the end of the year. The overall trade volume of most industries in the whole year will hit a record high, and will maintain a relatively high level of foreign trade for a period of time in the future. In 2011, the scale of exports will be based on this year. The growth rate has slowed down. In the process of participating in the global market competition, Chinese home appliance companies need to actively study and practice, scientifically solve the industrial structure, key technologies and organizational management structural issues in the process of participating in the global market competition, enhance domestic and foreign competitiveness, and consolidate and enhance Chinese manufacturing. The overall advantages of global home appliance industry layout.
Thefirst International Lighting Co., Ltd. , http://www.gddivinglight.com