Today, according to media reports, on the first anniversary of the launch of Windows 7, Microsoft announced that it will start promoting the Windows 7 operating system nationwide from next week.
It is reported that this event will be Microsoft's most investment in China once. The event will start on the 13th, with the first batch of layouts in Beijing, Nanjing, Hangzhou, Xi’an, Chengdu and Wuhan. The promotional content will cover TV advertising, flat digital channels, online and offline and other fields.
Liang Nianjian, Chairman and CEO of Microsoft Greater China, said that this time the product promotion is not a momentary performance pressure, but it hopes that this action will enable consumers to better understand the security and necessity of genuine Windows 7 software.
The theme of the event was set to be "true! It's not the same." Microsoft China stated that it will promote the genuine experience of Windows 7, and its target audience includes individual consumers, corporate and institutional customers.
Wei Qing, the manager of Microsoft's China Consumer and Online Marketing Department, said that in the current domestic sales of PC products, new products preloaded with Windows 7 have already dominated the market. Currently, in the promotion of genuine events, OEMs have also given a lot of support. .
The OEMs participating in Microsoft's promotional activities also include Lenovo, HP, Dell, and Macro? ASUS, Sony, Toshiba, Samsung, Tongfang, Haier, Hanwang, Great Wall, Chuangzhicheng, Jiehe, Dongqiao.
Microsoft launched Window 7 at the end of last year. As of October of this year, Microsoft officially announced that Window 7 sold 240 million units worldwide, but its sales in the Chinese market cannot be known.
It is reported that this event will be Microsoft's most investment in China once. The event will start on the 13th, with the first batch of layouts in Beijing, Nanjing, Hangzhou, Xi’an, Chengdu and Wuhan. The promotional content will cover TV advertising, flat digital channels, online and offline and other fields.
Liang Nianjian, Chairman and CEO of Microsoft Greater China, said that this time the product promotion is not a momentary performance pressure, but it hopes that this action will enable consumers to better understand the security and necessity of genuine Windows 7 software.
The theme of the event was set to be "true! It's not the same." Microsoft China stated that it will promote the genuine experience of Windows 7, and its target audience includes individual consumers, corporate and institutional customers.
Wei Qing, the manager of Microsoft's China Consumer and Online Marketing Department, said that in the current domestic sales of PC products, new products preloaded with Windows 7 have already dominated the market. Currently, in the promotion of genuine events, OEMs have also given a lot of support. .
The OEMs participating in Microsoft's promotional activities also include Lenovo, HP, Dell, and Macro? ASUS, Sony, Toshiba, Samsung, Tongfang, Haier, Hanwang, Great Wall, Chuangzhicheng, Jiehe, Dongqiao.
Microsoft launched Window 7 at the end of last year. As of October of this year, Microsoft officially announced that Window 7 sold 240 million units worldwide, but its sales in the Chinese market cannot be known.
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