California startup MindCotine uses VR technology to help smokers quit smoking

Although numerous smoking cessation methods are available today, most have limited success, especially for long-term smokers. Recently, a California-based startup named Mind Cotine has introduced a novel approach—using virtual reality (VR) technology to help individuals quit smoking. The company was founded by three Argentinian partners: Cristian Waitman, Nicolas Rosencovich, and Emilo Goldenhersch. They believe that smoking is not just a physical addiction but also deeply rooted in psychological habits. Last week, the team launched a crowdfunding campaign called "VR Quit" on Kickstarter. Their goal is to use biofeedback and immersive psychological techniques to change behavior and support users in their journey to quit smoking. According to Goldenhersch, the VR experience allows smokers to step back, reflect calmly, and focus, helping them break free from habitual reactions. By immersing users in a controlled environment, the program helps them recognize the thoughts and emotions that trigger the urge to smoke. From a technical standpoint, the VR quitting method is delivered through an app compatible with most mobile VR systems. Users simply download the app and engage in guided meditation sessions with calming visuals. The app uses a series of images and scenarios to distract users from the physical act of smoking, gradually helping them reduce cravings. It also includes various tools and resources, and consistent daily use for 20 minutes can significantly aid in overcoming nicotine dependence. Goldenhersch emphasized that everyone’s path to quitting is different, so the app aims to offer personalized solutions. The company is currently collaborating with institutions such as Universidad Siglo21 in Argentina and Universidad de la Comunicación in Mexico to integrate AI into the platform. However, their main focus remains on expanding the user base and building a strong community. “We chose to start from the ground up, making our tool accessible to anyone with a smartphone rather than relying on mainstream distribution or funding,” said Goldenhersch. “Once we’ve built a solid community, we can partner with any organization interested in joining us. Investors become strategic allies.” While it may seem unusual to use VR while socializing, Mind Cotine sees itself as a valuable, free tool for those actively seeking to quit smoking. Regardless of how others perceive it, the company remains committed to its mission of supporting public health through innovative technology.

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