Community information market merchants aim at community LED advertising


The reporter recently learned from the "58 City Network" that after the acquisition of "Community Know-How", Yao Jinbo, CEO of 58 City Network, plans to open LED community advertisements in hundreds of high-end communities such as Wanliu and Century City in Beijing. The model of online bonding and offline is promoted nationwide, and community classified advertisements are defined as one of the most growing cities.

“58 cities in the same city network currently provide more than 100 cities, and the best development in cities with a population of more than 2 million. To some extent, anyone who goes to these 100 cities, his basic needs such as food, clothing, housing and transportation can pass. The website is satisfied." Yao Jinbo told reporters. When 58 City found “Community Know-How” magazine, a new company that has provided community information guides in various communities in Beijing (such as Asian Games Village, etc.) immediately merged and integrated with the community know-how project within one month.

“We generally update the information on the community guides for two months. At present, the circulation of each issue has reached more than 300,000 copies.” 58 Yuncheng, vice president and head of the community project, told reporters. In addition to the “Community Know-How”, 58 another city network opened in the community is the LED advertising screen, which has been placed in more than 300 communities in Beijing. The LED electronic screens are set in a prominent position in the community entrance, in addition to publishing close to the lives of ordinary people. Relevant service information, discount sales and other classified information, daily updated weather forecast, car wash index, property notice and other public information, so that residents can always understand the information needed for life when entering and leaving the community.

"LED advertising screens have been signed by customers. The industry involved in this kind of advertising is very wide. The price of this kind of advertising is very low. The minimum amount of 1 yuan per day can cover a community. The advertising content can be updated at any time. The LED advertising screen is for the same community. Only one customer will be put into one industry. We will also push this model to Shanghai and other regions. After the completion of the construction project, it will become the largest media classified advertising terminal media."

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