On the afternoon of October 12, the Alibaba Group Digital Entertainment Division (hereinafter referred to as Ali Digital Entertainment) and Youku United jointly held the Alibaba Family Entertainment Strategy Conference in Beijing.
Chairman of Alibaba Group Entertainment Industry Development Committee, Chairman and CEO of Group One (Youku Tudou) Co., Ltd., President of United Group (Youku Tudou) and CEO of Alibaba Music Yang Weidong, General Manager of Alibaba Digital Entertainment and United Group (Youku Tudou) Senior Vice President Li Jie and Ali number entertainment management team formally announced that Youbu-focused Alibaba multi-screen strategy will be upgraded.
Business map
In Alibaba's business map, "Happy Forum" represented by "Cultural Entertainment" is one of the important strategic directions in the future. Therefore, Ali has carried out a series of layouts in this field in the past few years. Among them, the Digital Entertainment Division with its large-screen business as its core was established in 2014. Through the collaboration of domestic and foreign brand manufacturers, service providers, and content providers, a family entertainment ecosystem based on hardware, systems, content, and software has been formed.
Earlier in Ali's first fiscal quarter 2017 financial report, for the first time listed digital media and entertainment business. Ali completed a wholly-owned acquisition of Heyi Group at the beginning of April 2016. Together with the synergies brought about by a series of integrations, Ali achieved a quarterly revenue of RMB 3.135 billion in digital media and entertainment business in the first quarter, which was 812 million compared to the same period in 2015. Yuan rose by 286%.
Gu Yongzheng said: "After moving from PCs and mobile Internet users to home users, video has a wider range of user attributes, a clearer user experience, stronger social attributes, and higher commercial value. The importance of large screens has grown stronger. No matter from the perspective of content, users or cash, the ecological environment of culture and entertainment and the ecosystem of e-commerce all have a good combination of points and create greater value.The comprehensive linkage and opening up of the ecological environment of Ali, combined with the eco-industry cooperation, will accelerate the Video is the growth and upgrade of the business center of culture and entertainment."
"After the establishment of Alibaba Group, we will continue to increase our investment in the living room as a big battlefield, building a multi-screen interactive and entertaining ecosystem driven by big data. This entertainment ecosystem is centered on Youku, achieving multi-terminal, cross-border and Open up and down," said Yang Weidong.
Alibaba Digital Entertainment said that in the future, it will cooperate with Youku in more business aspects, including brand collaboration, content synergy, data collaboration, member collaboration, and commercial realisation.
Product aspects
The conference presented the terminal product matrix of Alibaba Home Entertainment under the cooperation of Youku, Ali Digital Entertainment, Huadian, and CIBN. They are respectively the future Smart TV cooperation alliance, several entertainment STB alliances, and Tianma's cooperation with China. , Little Cool Po, Little Youku (APP), Youku VR (App) and CIBN Universal Film and TV with CIBN.
Among them, the new Xiaokubao is a puzzle smart Internet TV box created for children. The new 6 smart TVs released on site are created by Alibaba Digital Entertainment and Haier, Konka, Changhong, Sharp, Philips and Micro Whale.
At the press conference, the Lynx Box Transformers Limited Edition and Lynx Box 3 were simultaneously unveiled.
The picture shows the conference site
Chairman of Alibaba Group Entertainment Industry Development Committee, Chairman and CEO of Group One (Youku Tudou) Co., Ltd., President of United Group (Youku Tudou) and CEO of Alibaba Music Yang Weidong, General Manager of Alibaba Digital Entertainment and United Group (Youku Tudou) Senior Vice President Li Jie and Ali number entertainment management team formally announced that Youbu-focused Alibaba multi-screen strategy will be upgraded.
Business map
In Alibaba's business map, "Happy Forum" represented by "Cultural Entertainment" is one of the important strategic directions in the future. Therefore, Ali has carried out a series of layouts in this field in the past few years. Among them, the Digital Entertainment Division with its large-screen business as its core was established in 2014. Through the collaboration of domestic and foreign brand manufacturers, service providers, and content providers, a family entertainment ecosystem based on hardware, systems, content, and software has been formed.
Earlier in Ali's first fiscal quarter 2017 financial report, for the first time listed digital media and entertainment business. Ali completed a wholly-owned acquisition of Heyi Group at the beginning of April 2016. Together with the synergies brought about by a series of integrations, Ali achieved a quarterly revenue of RMB 3.135 billion in digital media and entertainment business in the first quarter, which was 812 million compared to the same period in 2015. Yuan rose by 286%.
Gu Yongzheng said: "After moving from PCs and mobile Internet users to home users, video has a wider range of user attributes, a clearer user experience, stronger social attributes, and higher commercial value. The importance of large screens has grown stronger. No matter from the perspective of content, users or cash, the ecological environment of culture and entertainment and the ecosystem of e-commerce all have a good combination of points and create greater value.The comprehensive linkage and opening up of the ecological environment of Ali, combined with the eco-industry cooperation, will accelerate the Video is the growth and upgrade of the business center of culture and entertainment."
"After the establishment of Alibaba Group, we will continue to increase our investment in the living room as a big battlefield, building a multi-screen interactive and entertaining ecosystem driven by big data. This entertainment ecosystem is centered on Youku, achieving multi-terminal, cross-border and Open up and down," said Yang Weidong.
Alibaba Digital Entertainment said that in the future, it will cooperate with Youku in more business aspects, including brand collaboration, content synergy, data collaboration, member collaboration, and commercial realisation.
Product aspects
The conference presented the terminal product matrix of Alibaba Home Entertainment under the cooperation of Youku, Ali Digital Entertainment, Huadian, and CIBN. They are respectively the future Smart TV cooperation alliance, several entertainment STB alliances, and Tianma's cooperation with China. , Little Cool Po, Little Youku (APP), Youku VR (App) and CIBN Universal Film and TV with CIBN.
Among them, the new Xiaokubao is a puzzle smart Internet TV box created for children. The new 6 smart TVs released on site are created by Alibaba Digital Entertainment and Haier, Konka, Changhong, Sharp, Philips and Micro Whale.
At the press conference, the Lynx Box Transformers Limited Edition and Lynx Box 3 were simultaneously unveiled.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.