Very hot smart hardware and hard business
Since Premier Li Keqiang personally went to Zhongguancun Venture Street to cheer for entrepreneurs, nowadays, as long as you are doing smart hardware entrepreneurship, the small partners will cast an envious look. However, it is no wonder that under the circumstances of the country's push for “mass entrepreneurship and innovationâ€, investment institutions with heavy gold are scrambling to find the next “pig on the windâ€, and there is an infinite number of hard-working teams. It became a fragrant flower. So in the eyes of many people, it will not take long for you to finance the rights issue, become the general manager, become the CEO, greet Bai Fumei, and embark on the peak of life. Wow, think about it, there is still a little excitement...
However, as the saying goes: "The ideal is very beautiful, the reality is very skinny. The entrepreneurial process of intelligent hardware is not as smooth as people think. In this era of "Internet of Everything", no company can grasp the entire industrial chain. All the links in the upstream and downstream. On the road of entrepreneurship of smart hardware, any seemingly inconspicuous small problem in the supply chain may become a big pit for the makers to break down.
Supply chain: hard-created team forever pain
For the intelligent hardware startup team, the supply chain can be said to be an inevitable pain point, because all the hard-working teams will encounter supply chain problems or bottlenecks more or less. According to statistics, more than 60% of the hard-working teams will jump in the ticket due to problems in the supply chain, and even “before the teacher will die firstâ€.
Then the question is coming: Why is this happening?
Many times, the startup team originally expected delivery for three months, but the actual results may have been delayed for more than a year. This is because a smart hardware product that looks very simple on the surface is not easy to be born.
From the assumption to the birth of a smart hardware product, you need to go through product design, production planning, product development, contact resources, sample opening, deployment time, mass production planning, stock preparation, cooperation communication, product testing, safety certification, fund crowdfunding. , marketing promotion, channel sales, etc., and other extremely lengthy processes, and any of the details in the middle of the error, may lead to product skipping or even halfway.
For example, a hard-working team designed a smart bracelet, even if the upstream chip manufacturers have provided a public version for reference, but in terms of details, such as Bluetooth or Wi-Fi, is ABG or To be Bluetooth 4.0, 3.0 specifications, these are very detailed questions. Often a less detailed consideration can affect the application function or control the power consumption of the product, thereby reducing the user experience.
For example, a smart hardware product has designed a total of 100 parts, and now 99 parts are ready, but one part is missing, and you can't ship at all. Because of a small problem in the supply chain, the product has been delayed for a long time or even jumped, it can be said that it is everywhere in the circle.
The most common pits of the hard-core team
So what are the most common pits in the supply chain for hard-core teams? Let us take a closer look.
1. Change: Take the whole body and move the whole body
In the process of designing and manufacturing intelligent hardware, problems caused by changes in the supply chain often force the hard-working team to make changes to the original design or structure. Any change in the middle of this will often have a big impact on the time when the product will eventually be launched.
2, design: no perfect product
Entrepreneurial teams designed as genes often have a high level of pursuit for products. But the final result is often that no matter how hard the product is, the product can't reach the original point of view, because under the existing conditions and costs, it can't do the product that exactly meets the original expectations. Even experienced teams often encounter unpredictable problems when challenging challenging new products. To continue the project, you must do more and invest more money and resources. This leads to a strange phenomenon in the circle: the more luxurious the team, the higher the design, the more difficult the final product is.
3. Talent: the valuable assets of the team
This has been ignored by many people, because in the intelligent hardware industry, whether it is a designer or an engineer, most of them will naturally imagine how the smart hardware should be based on their professional background, but the actual operation is very The trouble, the receipt can not be accepted, the control can not be controlled. Because there is a lot of talent in the industry who can combine theory with practice and have a good balance between design and factory.
4, the factory: not good at staring is a big pit
In a manufacturing country like China, the orders of many factories are not counted by K, but by 100K, 1000K, so it is not easy for a startup to find a factory that is willing to make products for you. But this is just the beginning. Next, in the fine grinding of products, the production of Demo prototypes, the real mass production of products, the control of product quality, and the communication and coordination with factories, there are countless big pits, which may cause you to spend more money than the original budget. More than N times. Because for the factory, only the money will be given to you, or you will not pay attention to you. Even if it is for you, is there any professional who is responsible for "staring at the factory", can communicate smoothly with the workers, and the final result is also very different.
5, test: loss can not afford the return
The testing process is particularly important in terms of product quality control. Because if you don't leave enough time to test and ensure that your quality control has reached the desired level, then how much may be sold back, which is obviously completely unaffordable for the startup team. In addition, even if the stumbles all the way, the product is fixed, the test is no problem, then the management of logistics express is also a trouble. Because hundreds of items are well controlled when the product is shipped, but when it is necessary to send tens of thousands of pieces, it is not so easy to be busy without error.
6, customer service: can not get the powder turn black
For customer service, unless there is a particularly mature system, the quality of service for outsourced customer service is difficult to guarantee. In addition, for the hard-working team, communication with the end user and many of the details involved are also very important. For example, a hard-working team made a very good product and sold 100,000 sales online, which seems to be a pretty good result. However, as long as 1% of users are dissatisfied with your stuff, it is possible that a thousand people are smashing you online. It is obvious that if the customer service is not handled properly, this will become a very annoying thing.
7, introspection: Is this a real need?
For the hard-core team, there is also a real pit is to ask yourself before making a product: Do users really need this thing? Is there such a demand for such products in the market? Because often in the eyes of the hard-working team, the application scenarios that I envisioned when designing the R&D products must exist, and the users will definitely use them according to the design scene. What else is the hard work to make is like a child, how? Look good. But if it is replaced by the consumer's point of view, it may not be the case. Take the smart bracelet as an example. Although such products are quite popular, many users may think after using it for a while: Is the data recorded every day useful to me? Do I really need it? Then many people will put it on the shelf. It can be seen that it is not so easy to change the world like Jobs and change the habits of users.
How to wisely avoid those pits
Seeing this, there may be many readers who are still full of entrepreneurial enthusiasm, and a fire in their hearts has been poured out a lot. But then again, any problem has a solution, how to wisely avoid the pits on the road to entrepreneurship? Come and join us in the competition, maybe we can provide us with a good reference and reference.
Harvest millions of entrepreneurial support funds to realize your dreams! Have a dream, come on! This is a fair stage where you can make the most of your talents, and let the whimsy ideas that carry your dreams become reality in the short term! We also look forward to the next time your masterpiece can be edited by us and published on the electronic enthusiast network to get more "Bole" appreciation.
Huaqiang Jufeng, a subsidiary of Shenzhen Huaqiang Group, and the Nebula Intelligent Hardware Accelerator held the “ 2015 China Hardware Innovation Contest †to provide domestic hardware entrepreneurs with all-round entrepreneurial support from supply chain solutions to post-finance needs, and to protect the hardware startup. To this end, the organizers held three training sessions for the 2015 China Hardware Innovation Competition in Beijing, Shanghai and Shenzhen, not only with technical dry goods, but also with funds and operational guidance for smart hardware startups.
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