Since the beginning of 2017, many television manufacturers have laid a solid foundation at CES. This will surely be a more serious year for the television screen competition. AWE2017 is close at hand, and domestic-made TV makers, including the Internet brand, will also unreservedly demonstrate their ambitions this year. For young Internet TV brands, it is necessary to make some changes in the survival of this wave of rapids. The rapid rise of Internet TV brands Internet brands have risen suddenly in the TV market and soon took up a world of their own. Leshi, Little Whale, Cool Open and other brands have become well-known TV brands. The trend of panel price increases in 2016 continued into the first half of 2017. The trend has not faded. Both traditional brands and Internet-brand TVs have increased their prices. This can smash the Internet TV brands and allow consumers to purchase televisions. The people have not started yet. An e-commerce Internet brand 65 å‹ 4K TV prices If you let you use a word to evaluate the Internet TV brand, I think most people will say "cheap", which is cost-effective. Yes, this is one of the important weapons that Internet TV brands can quickly occupy the market. The author clearly remembers that in the first half of last year, there was an Internet TV brand releasing a 65-inch 4K TV at a price of only 3,999 yuan. And now? Take a look at the map to understand. In the second half of 2016, almost all television products have different price increases. In the second half of 2016, the global panel continued to rise, and LeTV, which has been developing in the “hardware negative†model, has taken the lead in publicly rising prices, attracting a large wave of crowds’ ridicule. In fact, if the slightest concern about the price of smart TV can easily be found, basically all Internet brands and traditional brand television products have adjusted prices to varying degrees, but do not publish public statements just like LeTV. After all, prices are not the manufacturers themselves, and for Internet brands, the raw material prices for TVs do not have much right to speak. This is also the biggest disadvantage of Internet TV brands compared to TCL, which has its own panel maker's traditional brand. Of course, Internet brands do not just have a price/performance advantage. It is not difficult to find that the emerging brands that have entered the television industry in recent years are basically brands that hold a lot of Internet resources, such as LeTV, Microwhales, Popularity, Storm TV, and so on. Yes, this is their biggest advantage. With the advent of smart TVs, TVs have become more like smart phones and computers. Users can request on-demand resources through the Internet. They are no longer passively accepted by TV stations. In this way, the amount of resources that smart TVs can provide to users on demand becomes an important criterion for users to purchase a TV. Grasping this point, Internet TV brands have invested heavily in the development of exclusive resources, including IP dramas, home-made movies, online entertainment, etc. These have also attracted more and more users. In the era when payment models are gradually being accepted by users, annual fee members have made it an important source of income for Internet TV brands, plus advertising revenue, and it has become possible even without television hardware to make a profit. The advantage is no longer. Survival needs to be changed before entering 2017. Let's take a look at what we just said. The price/performance ratio, resource advantage, and BOOM~ are gone. LeTV announces bid farewell to the hardware subsidy model The panel price hike that lasted nearly a year has not stopped. After the Internet TV brands were forced to increase their prices, they did not have such a big advantage over the traditional TV brands. That 3999 yuan can buy 65 å‹ 4K TV scenes, I suspect that it was not their mistake. The most obvious is LeTV. After experiencing ups and downs in 2016, LeTV announced that the ecological strategy will enter the second stage and will no longer subsidize hardware. This may mean that Internet TV brands are no longer obsessed with price wars. As far as content resources are concerned, domestic companies have one of the biggest advantages in their ability to learn. The importance of resource advantages to smart TVs is well-known. Although there is no direct content resource platform, the traditional TV brands have also won numerous resources through sponsorship or cooperation. Their competitiveness is comparable to that of Internet brands. In this period of gradual integration of Internet resources, this is no longer the exclusive advantage of Internet brands. It will be found that the boundaries between Internet brands and traditional brands have become increasingly blurred, and even the homogenization of the inside and outside of smart TVs has become more and more serious, and this distinction has only gradually existed in the habit of calling. In 2017, the competition between OLED and Quantum Dots became the main theme of the TV market, and it seems that there is no Internet TV brand trouble. It is not a good thing to leave the market mainstream Since its appearance, the Internet TV brand has been developing rapidly. With a large number of users with cost-effectiveness and resource advantages, it is obviously not enough to depend on this set of roads. From the consumer's purchase intention, it can be seen that consumers tend to be more rational when they purchase TVs, and more users value the screen quality most. TV under the huge impact of the popularity of computers and mobile phones has been able to withstand the new spring and usher in a new spring, proving that the television industry is still a road with development prospects. Regardless of where this road leads, and sticking to technology, focusing on the screen quality is absolutely the most reliable way to get you to go further on this road, because this is an essential advantage of television compared to computers and mobile phones. . Take OLED, OLED TV is more and more, but the Internet brand OLED TV is very few, I only remember two brands, one Skyworth's Internet brand cool open, the other is Konka Internet TV brand KKTV. Even if the same screen is used, there is a difference in the quality of the picture. The excellent picture quality can not be achieved by simple screen assembly, otherwise no one will know about the Sony image processing engine. Accumulation of technology can not be accomplished overnight. The support of Cool Sky and Skyworth should naturally not have to worry about this, and this just happens to give Internet TV brands a good example. The boundaries between Internet brands and traditional brands are gradually blurred. It is even more pleasant to directly cooperate with each other. Sharing resources can also achieve a win-win situation. Even the dead enemy, Hisense, has been able to cooperate with TCL's panel manufacturer, Huaxing Optoelectronics, without permanent enemies. LeTV and TCL reached a strategic cooperation LeTV and TCL, Microwhale and Konka have actually reached a certain degree of cooperation, but obviously there is no technical support. At this year's CES 2007, LeTV adopted the Samsung Quantum Dots screen to launch quantum dot TV products, which means that Internet TV will also join the panel battle. Internet brands need hardware research and development support, traditional brands need content resources, and colleagues’ traditional brands on Internet marketing are far less than Internet TV brands. The form of smart TVs has gradually matured, and soon the market will enter the phase-out period. TCL, Skyworth, and Hisense, the three traditional TV brands, are still in a stable position. Internet brands such as Microwhales and LeTV will continue to grow, and the transformation is imperative. Whether reliable technical support is the key to development. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.