Tencent Home Appliances News (Zhaoyang) recently released data at the 2016 China Kitchen Power Summit Forum on Yikang. From January to July 2016, the overall retail sales of the domestic appliance market was 905.3 billion yuan, an increase of 0.8% year-on-year. The size of the electricity market reached 48 billion yuan, a year-on-year increase of 14.8%, which is much higher than the overall household appliance market growth. Among them, the online kitchen market in January-August increased by 62% year-on-year, and the proportion of e-commerce channels in the overall market share of kitchen appliances has reached 15.6%. The rising prices of emerging kitchen and electric appliances are also outstanding. The net sales of dishwashers and steam furnaces have increased by more than 100% year-on-year.
In terms of range hoods, the average price of European-style hoods increased by 16.6% year-on-year from January to August, and the average price of near-inhaled range hoods increased by 8.9%; the average price of gas stoves made of tempered glass increased by 9.4, according to the monthly retail monitoring data of China Yikang Line. %, the average price of stainless steel gas stoves increased by 7.3%.
In addition, the adjustment of product structure also contributed to the increase in the proportion of high-end products: From January to August, the value of European-style range hood retail sales reached 55.8% in the overall range hood market, which was 2.7 percentage points higher than the same period of last year, and more than 3500 yuan European-style machines. The share reached 70.9%, an increase of 2.6 percentage points year-on-year; the share of tempered glass gas stoves reached 59%, an increase of 6.3% year-on-year.
At the same time, the rising trend of emerging kitchen and electric appliances represented by electric ovens, dishwashers, and steam ovens also stands out. From January to August, the retail volume of electric ovens reached 3 billion yuan, an increase of 42.5% over the same period of last year. The retail value of dishwashers was 1.14 billion yuan, an increase of 102.7% year-on-year. The retail value of steam ovens was 1.22 billion yuan, an increase of 108.4% year-on-year.
In addition, it is worth noting that in 2016, China's kitchen electricity industry not only gained market growth, but also achieved good results in product and technology innovation, effectively stimulating potential market demand.
Technical aspects, such as Haier's "Star" range hood, through the "Oil-catch dynamic core net" self-cleaning system and "auto-capture" technology to achieve the separation of oil smoke and smoke machine core efficient purification; Lin The Smart Kitchen series smart gas oven stove combines the gas stove with the oven to meet the diversified cooking needs of Chinese consumers. The Fanta dishwasher triple Q6 makes the traditional sink become washable and The integration of innovative products and other products for farmers and farmers to win the attention of the market.
In terms of intelligence, like the boss appliance 8283 with ROKI smart kitchen system, with stove linkage, intelligent cooking, intelligent services, smart security, smart ecology and other functions, Bo Xi appliances through its "home Internet" platform Let more kitchen products can achieve interconnection and exchange is to let the traditional smoke stove into the ranks of real smart appliances.
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