In 2011, the domestic flat-panel TV market may decline by 60%

Japan's Electronics and Information Technology Industry Association (JEITA) President Shimomura Takahiro (Mitsubishi Electric President) said at a press conference held on the 15th that it is expected that sales of flat-panel TVs in Japan will fall back to about 10 million units in 2011, compared with 10 The annual decline is about 60%.

According to Shimomura, driven by the home appliance eco-point subsidy system, the domestic flat-panel TV market in Japan in fiscal year 10 increased by about 70% from 2009, reaching a record high of approximately 23 million units. However, in fiscal year 11 due to the completion of the environmental protection point system and the complete switchover of digital terrestrial television, the flat-panel TV market in Japan will face a severe test and is expected to drop by about 60% from the previous fiscal year and fall back to the low level before the financial crisis.

Starting from December 1, the rate of subsidy for home appliances environmental protection sites has been halved, while the energy-saving rating of the products targeted for use has been substantially increased. Prior to this, in November, the sales volume of flat-panel TVs in Japan increased 5.3 times year-on-year to approximately 6 million units. The signs of market overdraft are very obvious. However, since December, the domestic flat-panel TV market in Japan has maintained a slight growth year-on-year, but the decline rate is very obvious. Therefore, for next year's market, major institutions including JEITA, industry experts, and manufacturers are generally pessimistic. This has also become the root cause of Toshiba’s attempts to expand its sales network in emerging countries such as China, increase its overseas sales ratio, and reduce its dependence on the Japanese domestic market.