In the current lighting market, LED lighting is 80% more energy efficient than incandescent lamps in the same light efficiency, and it is more powerful than the energy-saving lamps with more than 50% energy saving. It has gradually eroded the market share of traditional lighting. At the same time, with the increase of government policy subsidies and the market's understanding of LED products, the output value of LED lighting products has increased significantly, and it is expected to become the vanguard of the industry.
LED light strip is one of the main force of decorative lighting. It inherits the advantages of LED lighting products and is widely used in urban night scenes for its decorative and aesthetics.
In terms of materials, LED strips are divided into hard strips and LED strips. LED hard light strips have good heat dissipation effect and relatively long service life, so they are widely used in high-end places with higher quality requirements. LED soft light strips are accepted by ordinary consumers in the market for their low price and shape variability. .
Price drops, profit margins plummet
With the maturity of the production process and the decline in raw material prices, the price reduction of LED products is the trend of the times. In 2010-2013, the average annual price of LED indoor lighting products in China dropped by more than 20%. As part of landscape lighting and interior lighting, LED strips have also joined the price cuts.
With the maturity of the production process and the decline in raw material prices, the price reduction of LED products is the trend of the times. In 2010-2013, the average annual price of LED indoor lighting products in China dropped by more than 20%.
Although the LED light strips are widely used in urban landscape lighting and indoor lighting, due to the low entry barriers in the industry, a large number of people in other industries are flooding into them, which has an impact on the quality and price of their products. The decline has also caused many "old people" who have passed through it to retreat.
When the reporter visited the large LED lighting stores in Shenzhen Huaqiang North and other places, the price of the overall LED light strip in the market was lower, and the overall price was lower than 30 yuan/meter. In the Huaqiang North LED world, some businesses can even sell products to less than 10 yuan / meter. For example, the logo of a merchant inside the store "wholesale price 9 yuan / m" is particularly significant.
The down-line LED lights have a large price cut, and this is particularly evident in e-commerce platforms. It is understood that the best selling product on Taobao is a 3528 SMD light bar owned by Aidelang. The sales volume has already exceeded 10,000 meters, and the price is free shipping 3.5 yuan / meter.
In addition, Op, NVC, Sanxiong, Aurora and other products are also receiving more attention in Tmall. Among them, a 5050 high-lighting lamp with Op Lighting has a freight rate of 10 yuan/meter, and the price is only 14.5 yuan/meter. The NVC lighting 220V 3528 and 5050 two super bright LED lights with free shipping costs only 13 yuan / meter. This phenomenon is also true in platforms such as JD.com and Amazon. It is understood that the first place in Jingdong sales is VNC's super bright SMD3528 light strip, the network price is 9.8 yuan / meter.
In fact, in the entire LED lighting system, the price reduction of LED strips is too large. A few years ago, LED light strips were still more expensive, and the cheapest light strips per meter required four or fifty yuan. However, after several years of continuous decline, the price of LED light strips has really been the same as the so-called "cabbage price".
According to the feedback from dealers in the major lighting cities in Shenzhen, in 2013, the price of the light strips in the terminal market showed a different degree of decline. Among them, the declines of products of different grades are different. Among them, Philips, NVC Lighting, Sanxiong, Aurora and other first-line brands have limited price cuts. The biggest drop is the second- and third-line mid-range brands, and some brands even drop 50%.
"As far as I know, the current price reduction of LED lights has been higher than the price cuts of its accessories, coupled with the increase in labor costs and land rental costs, the company's profits are very limited.
Mixed fish and dragons, the quality is mixed
It is understood that the current factors affecting the price of LED strips in the market mainly include the materials used in the products and the production process, such as the use of LED chips , LED glue, LED welding process and so on.
As we all know, the highest price of chips in the market is chips in Europe and the United States, followed by Taiwan, and the worst is produced in mainland China. At present, although the price of the chip has declined, the decline is limited. The same is true for LED glue and welding.
Jiamei Lighting Shenzhen dealer Xie Riwei told reporters that the price difference of LED light strips in the market is so large. One of the important reasons is that the types of lamp beads used and the number of lamp beads are different. Most of the higher-end LED lights are used in Europe and the United States, so the price is relatively high. Many of the products in the market that are less than ten yuan are mostly used in domestic chips.
It is understood that the chips used in LED strips are commonly used in 3528 and 5050. In general, there is three chips in a 5050 lamp bead, and some companies use only one chip in the lamp bead. The cost is 1/3 of the normal lamp bead, and their shape is exactly the same.
Take a normal 5050 lamp bead as an example. When one chip is damaged, it does not affect the illumination of the other two chips. When only 3 chips are damaged, only a group of 3 5050s are not lit, which will not affect the entire LED strip. And only a single chip of the lamp, once the chip is damaged, then the entire set of LED strips are scrapped.
Mr. Xie told reporters that many of the extremely low-cost LED lights in the market currently use single-chip lamp beads.
The low price of the product affects the quality of the product to a certain extent. Although LED lights are widely used and outdoor landscape lighting, the application range is very wide, but the amount of the above is still not comparable with the bulbs and other lamps, so the inventory in some retail stores is not large, this reporter visited the major lighting stores Many businesses have admitted.
LED lights are mainly used for engineering and wholesale channels. While the first-line brands such as Philips, NVC Lighting, and Opt have obvious advantages in the terminal distribution channels, their performance in LED strips is not so prominent.
Shenzhen Huaqiang North LED World Center is mainly based on engineering wholesale. There are hundreds of brands in it, but the brands of LED lights are not the big brands of NVC. In addition, the reporter found that Jingdong and Taobao and other websites found that the best-selling brands in major websites are not well-known brands such as Philips and NVC. Instead, some third- and fourth-line brands are particularly eye-catching.
The reporter found through Jing Dong that the top five sales of Jingdong are VNC, Hanyuan, Shangshida, Xinfei and Delixi. These enterprises are not big brands in the industry.
This situation is also true in Taobao. At present, the top five Taobao sales are Aidelang, Yiji Xiguang, Op, Youfeng, and Baoshida. Among them, the other 10 are small brands. The comprehensive comparison of these ten companies found that their common point is that the price is very low, and most of the products are below 10 yuan / meter.
Find the right direction, the company will be positioned separately
The profit margin of enterprises is small, and the competition of brands in the industry is fierce. In the face of this phenomenon, many companies have begun to actively adjust their direction to seek new directions.
Shenzhen billion grain optoelectronics business mainly focuses on engineering orders, and there is also a business of picking up lights before. With the sharp decline in the price of the light strip, Wei Zhiguo said that the company has rarely received a list of LED strips. According to reports, the company currently focuses on the production of high value-added lighting products such as jewelry lighting and furniture lighting.
Fuzhou Yuming Technology focuses on foreign trade sales. Last year, the company's annual sales were around 200 million. Prior to this, LED light strips have always been the company's key business, this year the company began to focus on the production of bulbs and other products.
Xiao Lifeng, head of the research and development department of Yuming, told reporters that the company had previously focused on overseas markets such as India, while India and other countries themselves had advantages in terms of product prices, and that products such as light strips had to be further reduced in price to enter these countries. It will be even narrower.
And Auman Technology itself is a large enterprise producing LED light strips in China. It is understood that in 2013, Auman Technology has exceeded 100 million meters in sales of LED lights in China through various resource integration.
Auman Technology told the media that in 2014, in addition to the main LED light strips, Auman Technology will also add LED downlights , ceiling lights, bulbs and other series of indoor lighting products, from lamp strips to indoor lighting. Diversified roads such as outdoor landscape lighting.
In fact, most of the companies that produce LED strips in China currently regard LED strips as ancillary products, and there are not many lamp strips as the main products.
Ou Xiongxing, the sales director of Auman Technology Region, explained to reporters that this series of measures of Aumang is mainly to make LED light strips cooperate with other lighting products. It is an improvement of the product line, not the transformation that the industry believes. . However, Nie Xiongxing also admitted that many companies in the industry who are doing LED lights are facing the pressure of transformation.
"To make LED light strips need to include various factors such as process, technology and service. Many companies will choose to abandon the production of this product for short-term profit. But I think that LED strips are after all A product that is suitable for all kinds of general-purpose models. If it can be done well, it will definitely make a difference in the future," said Nie Xiongxing.
LED light strip is one of the main force of decorative lighting. It inherits the advantages of LED lighting products and is widely used in urban night scenes for its decorative and aesthetics.
In terms of materials, LED strips are divided into hard strips and LED strips. LED hard light strips have good heat dissipation effect and relatively long service life, so they are widely used in high-end places with higher quality requirements. LED soft light strips are accepted by ordinary consumers in the market for their low price and shape variability. .
Price drops, profit margins plummet
With the maturity of the production process and the decline in raw material prices, the price reduction of LED products is the trend of the times. In 2010-2013, the average annual price of LED indoor lighting products in China dropped by more than 20%. As part of landscape lighting and interior lighting, LED strips have also joined the price cuts.
With the maturity of the production process and the decline in raw material prices, the price reduction of LED products is the trend of the times. In 2010-2013, the average annual price of LED indoor lighting products in China dropped by more than 20%.
Although the LED light strips are widely used in urban landscape lighting and indoor lighting, due to the low entry barriers in the industry, a large number of people in other industries are flooding into them, which has an impact on the quality and price of their products. The decline has also caused many "old people" who have passed through it to retreat.
When the reporter visited the large LED lighting stores in Shenzhen Huaqiang North and other places, the price of the overall LED light strip in the market was lower, and the overall price was lower than 30 yuan/meter. In the Huaqiang North LED world, some businesses can even sell products to less than 10 yuan / meter. For example, the logo of a merchant inside the store "wholesale price 9 yuan / m" is particularly significant.
The down-line LED lights have a large price cut, and this is particularly evident in e-commerce platforms. It is understood that the best selling product on Taobao is a 3528 SMD light bar owned by Aidelang. The sales volume has already exceeded 10,000 meters, and the price is free shipping 3.5 yuan / meter.
In addition, Op, NVC, Sanxiong, Aurora and other products are also receiving more attention in Tmall. Among them, a 5050 high-lighting lamp with Op Lighting has a freight rate of 10 yuan/meter, and the price is only 14.5 yuan/meter. The NVC lighting 220V 3528 and 5050 two super bright LED lights with free shipping costs only 13 yuan / meter. This phenomenon is also true in platforms such as JD.com and Amazon. It is understood that the first place in Jingdong sales is VNC's super bright SMD3528 light strip, the network price is 9.8 yuan / meter.
In fact, in the entire LED lighting system, the price reduction of LED strips is too large. A few years ago, LED light strips were still more expensive, and the cheapest light strips per meter required four or fifty yuan. However, after several years of continuous decline, the price of LED light strips has really been the same as the so-called "cabbage price".
According to the feedback from dealers in the major lighting cities in Shenzhen, in 2013, the price of the light strips in the terminal market showed a different degree of decline. Among them, the declines of products of different grades are different. Among them, Philips, NVC Lighting, Sanxiong, Aurora and other first-line brands have limited price cuts. The biggest drop is the second- and third-line mid-range brands, and some brands even drop 50%.
"As far as I know, the current price reduction of LED lights has been higher than the price cuts of its accessories, coupled with the increase in labor costs and land rental costs, the company's profits are very limited.
Mixed fish and dragons, the quality is mixed
It is understood that the current factors affecting the price of LED strips in the market mainly include the materials used in the products and the production process, such as the use of LED chips , LED glue, LED welding process and so on.
As we all know, the highest price of chips in the market is chips in Europe and the United States, followed by Taiwan, and the worst is produced in mainland China. At present, although the price of the chip has declined, the decline is limited. The same is true for LED glue and welding.
Jiamei Lighting Shenzhen dealer Xie Riwei told reporters that the price difference of LED light strips in the market is so large. One of the important reasons is that the types of lamp beads used and the number of lamp beads are different. Most of the higher-end LED lights are used in Europe and the United States, so the price is relatively high. Many of the products in the market that are less than ten yuan are mostly used in domestic chips.
It is understood that the chips used in LED strips are commonly used in 3528 and 5050. In general, there is three chips in a 5050 lamp bead, and some companies use only one chip in the lamp bead. The cost is 1/3 of the normal lamp bead, and their shape is exactly the same.
Take a normal 5050 lamp bead as an example. When one chip is damaged, it does not affect the illumination of the other two chips. When only 3 chips are damaged, only a group of 3 5050s are not lit, which will not affect the entire LED strip. And only a single chip of the lamp, once the chip is damaged, then the entire set of LED strips are scrapped.
Mr. Xie told reporters that many of the extremely low-cost LED lights in the market currently use single-chip lamp beads.
The low price of the product affects the quality of the product to a certain extent. Although LED lights are widely used and outdoor landscape lighting, the application range is very wide, but the amount of the above is still not comparable with the bulbs and other lamps, so the inventory in some retail stores is not large, this reporter visited the major lighting stores Many businesses have admitted.
LED lights are mainly used for engineering and wholesale channels. While the first-line brands such as Philips, NVC Lighting, and Opt have obvious advantages in the terminal distribution channels, their performance in LED strips is not so prominent.
Shenzhen Huaqiang North LED World Center is mainly based on engineering wholesale. There are hundreds of brands in it, but the brands of LED lights are not the big brands of NVC. In addition, the reporter found that Jingdong and Taobao and other websites found that the best-selling brands in major websites are not well-known brands such as Philips and NVC. Instead, some third- and fourth-line brands are particularly eye-catching.
The reporter found through Jing Dong that the top five sales of Jingdong are VNC, Hanyuan, Shangshida, Xinfei and Delixi. These enterprises are not big brands in the industry.
This situation is also true in Taobao. At present, the top five Taobao sales are Aidelang, Yiji Xiguang, Op, Youfeng, and Baoshida. Among them, the other 10 are small brands. The comprehensive comparison of these ten companies found that their common point is that the price is very low, and most of the products are below 10 yuan / meter.
Find the right direction, the company will be positioned separately
The profit margin of enterprises is small, and the competition of brands in the industry is fierce. In the face of this phenomenon, many companies have begun to actively adjust their direction to seek new directions.
Shenzhen billion grain optoelectronics business mainly focuses on engineering orders, and there is also a business of picking up lights before. With the sharp decline in the price of the light strip, Wei Zhiguo said that the company has rarely received a list of LED strips. According to reports, the company currently focuses on the production of high value-added lighting products such as jewelry lighting and furniture lighting.
Fuzhou Yuming Technology focuses on foreign trade sales. Last year, the company's annual sales were around 200 million. Prior to this, LED light strips have always been the company's key business, this year the company began to focus on the production of bulbs and other products.
Xiao Lifeng, head of the research and development department of Yuming, told reporters that the company had previously focused on overseas markets such as India, while India and other countries themselves had advantages in terms of product prices, and that products such as light strips had to be further reduced in price to enter these countries. It will be even narrower.
And Auman Technology itself is a large enterprise producing LED light strips in China. It is understood that in 2013, Auman Technology has exceeded 100 million meters in sales of LED lights in China through various resource integration.
Auman Technology told the media that in 2014, in addition to the main LED light strips, Auman Technology will also add LED downlights , ceiling lights, bulbs and other series of indoor lighting products, from lamp strips to indoor lighting. Diversified roads such as outdoor landscape lighting.
In fact, most of the companies that produce LED strips in China currently regard LED strips as ancillary products, and there are not many lamp strips as the main products.
Ou Xiongxing, the sales director of Auman Technology Region, explained to reporters that this series of measures of Aumang is mainly to make LED light strips cooperate with other lighting products. It is an improvement of the product line, not the transformation that the industry believes. . However, Nie Xiongxing also admitted that many companies in the industry who are doing LED lights are facing the pressure of transformation.
"To make LED light strips need to include various factors such as process, technology and service. Many companies will choose to abandon the production of this product for short-term profit. But I think that LED strips are after all A product that is suitable for all kinds of general-purpose models. If it can be done well, it will definitely make a difference in the future," said Nie Xiongxing.
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