A few days ago, Apple released a "Third Party Promotion Guide," which restricted third-party promotional activities and clearly stated that it was forbidden to mention any free promotional "Apple" products. However, the reporter found that a large number of promotional activities with free iPad and iPhone 4 prizes are still widespread. Although Apple has limited its distributors, it is powerless for end-users to dispose of the products they purchase. Apple's new regulations are difficult. Get real implementation.
“Domineering†Apple’s Restricted Promotions There has never been a single company that will, like Apple, make provisions for third parties to use their own products, and “domineering†is evident.
According to Apple’s "Third Party Promotion Guide," any promotion is strictly forbidden to mention "free" gifts to Apple products, and must follow Apple's "third-party promotion activities guidelines," in the promotion of Apple products, must Submit all promotional materials to Apple for review.
In addition, Apple also imposed detailed restrictions on various promotional methods, such as iPad, iPhone and iPhone gift cards can not be used in third-party promotions; iPod touch can only participate in promotional activities when buying at least 250; third-party can not be on the site, Apple official MyriadSet fonts, etc. are used on products, packaging, user manuals, promotional and advertising materials.
For the purpose of publishing the "Guide," an Apple spokesperson stated that many businesses in the market currently use Apple's products for promotion in the name of "free". This is a misappropriation of Apple's brand promotion. "Free" dilutes Apple's brand value. However, Apple has not announced any violations of the regulations and how to impose penalties. Apple said that the next step will be the introduction of specific implementation rules to limit.
Free Promotions Abound Although, Apple has imposed strict restrictions on third-party promotions. However, the reporter found that there are still many promotions for products such as free iPhone4 or iPad2.
The reporter saw where to go online. The free iPhone4 sweepstakes that began on June 7th had attracted 17,056 participants just one day. The event sent out an iPhone 4 phone every day. In the same way, Handlenet has launched a free iPad2 lottery for two consecutive weeks starting from June 8th, sending a total of 100 units. The Coca-Cola Company recently launched the “Sweet Moves in Summer 125†event. Friends who participated in the event only need to upload exclusive cool tricks, and they will have the chance to get a free iPad and send a total of 125.
There are many free promotions for Apple products like this. A person in charge of a group purchase website that once had a “0 yuan to send iPhone4†campaign said: “The Apple products we donated to us are all pre-purchased by the company. The rights to use and ownership have already belonged to us. As for how we want to promote, It's not Apple's final say."
Lawyers said that it is difficult for the new regulations to be implemented. For Apple’s guide, Yun Yunting, a lawyer of Shanghai Dabang Law Firm, told the “IT Times†reporter that Apple could take restrictions on its distributors and not allow them to promote, but for end users. How to deal with the Apple products purchased by it, Apple has no right to interfere, as long as there is no disparage, uglified Apple's LOGO, end-users are also legitimate in the use of commercial promotions.
"If a company buys Apple products and uses them for promotion, Apple can use its agents' outlets at most, but it doesn't work for end-users. But in fact, its agents are also very easy to escape from responsibility. Agents can pretend not to Knowing that; or even if a company purchases a large amount for promotion, the agent can sell the company in batches to escape the limitations of Apple's company.†You Yunting said.
People in the industry believe that Apple does not have to be uplifted by free promotions. Free does not mean cheap, it does not dilute Apple’s brand. On the contrary, promotions will increase the visibility of Apple’s products. For Apple, it is beneficial. Yes, you don't have to hold your sales promotion.
“Domineering†Apple’s Restricted Promotions There has never been a single company that will, like Apple, make provisions for third parties to use their own products, and “domineering†is evident.
According to Apple’s "Third Party Promotion Guide," any promotion is strictly forbidden to mention "free" gifts to Apple products, and must follow Apple's "third-party promotion activities guidelines," in the promotion of Apple products, must Submit all promotional materials to Apple for review.
In addition, Apple also imposed detailed restrictions on various promotional methods, such as iPad, iPhone and iPhone gift cards can not be used in third-party promotions; iPod touch can only participate in promotional activities when buying at least 250; third-party can not be on the site, Apple official MyriadSet fonts, etc. are used on products, packaging, user manuals, promotional and advertising materials.
For the purpose of publishing the "Guide," an Apple spokesperson stated that many businesses in the market currently use Apple's products for promotion in the name of "free". This is a misappropriation of Apple's brand promotion. "Free" dilutes Apple's brand value. However, Apple has not announced any violations of the regulations and how to impose penalties. Apple said that the next step will be the introduction of specific implementation rules to limit.
Free Promotions Abound Although, Apple has imposed strict restrictions on third-party promotions. However, the reporter found that there are still many promotions for products such as free iPhone4 or iPad2.
The reporter saw where to go online. The free iPhone4 sweepstakes that began on June 7th had attracted 17,056 participants just one day. The event sent out an iPhone 4 phone every day. In the same way, Handlenet has launched a free iPad2 lottery for two consecutive weeks starting from June 8th, sending a total of 100 units. The Coca-Cola Company recently launched the “Sweet Moves in Summer 125†event. Friends who participated in the event only need to upload exclusive cool tricks, and they will have the chance to get a free iPad and send a total of 125.
There are many free promotions for Apple products like this. A person in charge of a group purchase website that once had a “0 yuan to send iPhone4†campaign said: “The Apple products we donated to us are all pre-purchased by the company. The rights to use and ownership have already belonged to us. As for how we want to promote, It's not Apple's final say."
Lawyers said that it is difficult for the new regulations to be implemented. For Apple’s guide, Yun Yunting, a lawyer of Shanghai Dabang Law Firm, told the “IT Times†reporter that Apple could take restrictions on its distributors and not allow them to promote, but for end users. How to deal with the Apple products purchased by it, Apple has no right to interfere, as long as there is no disparage, uglified Apple's LOGO, end-users are also legitimate in the use of commercial promotions.
"If a company buys Apple products and uses them for promotion, Apple can use its agents' outlets at most, but it doesn't work for end-users. But in fact, its agents are also very easy to escape from responsibility. Agents can pretend not to Knowing that; or even if a company purchases a large amount for promotion, the agent can sell the company in batches to escape the limitations of Apple's company.†You Yunting said.
People in the industry believe that Apple does not have to be uplifted by free promotions. Free does not mean cheap, it does not dilute Apple’s brand. On the contrary, promotions will increase the visibility of Apple’s products. For Apple, it is beneficial. Yes, you don't have to hold your sales promotion.
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