Global Consumer Electronics Focuses on China Market

Since 2000, the output value has exceeded trillion yuan for the first time. By 2009, the output value has exceeded 6.5 trillion yuan. The economic scale of China's electronic information industry has leapt to the top of the nation's industrial scale. The total scale is second only to the United States and ranks second in the world. China has become the world’s largest consumer electronics manufacturing base and the second largest consumer country, and it is an indispensable part of the world’s consumer electronics industry chain.

Since China officially joined the WTO in 2001, the linkage between China and overseas markets began to gradually strengthen foreign-funded enterprises in China and also benefited from the rapid economic growth in China in the past ten years. According to the forecast of the Consumer Electronics Association (CEA), although the United States has gone out of the shadow of the economic recession, it cannot reverse the global economic downturn. In terms of consumer electronics, the recession has reduced market opportunities. In the Chinese market, with the introduction of the “structural adjustment and domestic demand promotion” policy formulated by the government during the “Twelfth Five-Year Plan”, the domestic market will further expand and the domestic people’s spending power will continue to increase.

Spring Plumbing Duck Prophet. The China International Consumer Electronics Expo, which will be held in July 2011, is home to Wal-Mart, Carrefour, Auchan, Tesco, RT-Mart, Lotus Lotus, A&X International Group, Samsung IMC, PRI, Gome, Suning, etc. Domestic and overseas buyers as well as more than 200 second- and third-tier channel dealers have confirmed to participate in various fields of consumer electronics.

Why did a consumer electronics "show" held by China even cause so many global industry giants and multinational buyers to gather together? AMD’s former CEO Lu Zhiyi pointed out that “the Asian market with China and India as the core will become the core area for the rapid development of the global industry”. To this end, Lu Zhiyi even proposed the unique Chinese strategy of "AMD must succeed in China if it wants to succeed globally."

The McKinsey Consultant also asserted that China can greatly change the global competition in an industry. Although the changes of AMD and Dell are just a microcosm of many multinational corporations, the message behind this is that due to the financial crisis, the “Chinese effect” continues to ferment and gradually enlarges.

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