Rethinking and Illuminating the Henkel North China Market - Interview with Chen Zhigang, Chairman of Zhejiang Hanergy Power Technology Co., Ltd.

In July, after successfully entering the Qinhuangdao network of North China Power Grid, Zhejiang Hanergy Power Technology Co., Ltd. will continue to enter the electricity market in Hebei Tangshan and Yingkou, Liaoning.

“Transpositional thinking is Henkel's strategic beacon.” Han Zhixin, chairman of the Board of Directors Chen Zhigang, said that empathy can grasp the needs of customers, identify the market; can solve the "do what" business, select products. Chen Zhigang, born in 1999, started from 1999 when he founded the first batch of online companies in Wenzhou, and abandoned his dream of networking for family reasons. He began to engage in electrical-related sales and finally took over the reorganization of Yueqing Hanwang Electric Power Technology Co., Ltd. In May 2011, he was promoted to Zhejiang Hanergy Power Technology Co., Ltd. Along the way, the empathy word has always been echoing in Chen Zhigang's mind, guiding his direction of life and corporate strategic planning at any time.

Because of embedding empathy into the life of the company, Han Hi-Tech puts forward the policy of “Industrial Science and Technology, Quality-Oriented, Customer Satisfaction, and Continuous Improvement” and regards “first-class service, first-class reputation” as its business tenet. "Forge ahead, hard work and pragmatic" as the spirit of enterprise, "Henco Electric Science and Technology, famous world" as the determination, "establish national ambition, create a world brand" as the goal of corporate culture. And become the national water conservancy, power two high-voltage electrical fixed-point supporting supply network member units, passed ISO9001: 2008 version of the international quality assurance system certification and mechanical industrial high-voltage electrical product quality inspection center testing certification, under its own set up a high-voltage isolation switch branch, High-voltage electrical component branch, high-voltage complete branch, integrated circuit branch.

Rethinking the R&D of New Products Recently, Henkel Power Technology Co., Ltd. has launched a self-developed new product HWQ-12 high-voltage intelligent dual power automatic switching device and HWQ-12 high-voltage intelligent dual power automatic switching device cabinet.
Speaking of the background of the development of this new product, Chairman Chen Zhigang's face could not help but smile. “Because there has always been a habit of empathy, when a customer on a coal mine came to the company to do a vacuum circuit breaker consultation and talked about the failure of the double circuit breakers of two vacuum circuit breakers, it made him very distressed, and we seized it. This is a problem."

“For the customer, this is both a difficulty and a need. We are empathizing with our customers and really feel sympathy for the difficulties this friend has encountered. After further in-depth research, we understand that accidents in coal mining companies have a major impact; The most important reason is the gas explosion, and further down the road, the main cause of the explosion is the power outage of the circuit."

According to Chen Zhigang, another survey data shows that the same type of power cuts are not allowed. There are also chemical companies that must maintain power supply for 24 hours. Consider that today's big cities and high-end communities generally use dual circuits to ensure power usage. Electrical structure. Based on this series of situations, the company analyzed the urgent need of the high-end market for power stability. Then began to develop and successfully produce manual dual power supply, taking into account the convenience of the market for operation, upgrade to the current remote intelligent dual power supply.

"Several products on the production line have just been loaded and shipped." Chen Zhigang pointed to an open space vacated by the downstairs and told reporters that the densely packed rows of newly assembled new products are waiting to be put into storage. . Chen Zhigang said that this batch of products is specifically designed for mining, chemical companies, and other high-end market users who demand very high power.

"The principle of the new product is that the enterprise receives two circuits A and B, each having a switch, from the power station and connects to the transformer together. When the A circuit causes an automatic power-off due to an excessive load, the controller detects the voltage of the backup circuit. And automatically cut into the B Road, to maintain stable power supply.” Chen Zhigang through the power circuit diagrams, made some explanation for reporters.

“In order to ensure the stability of the customer's power supply when switching from A-circuit to B-circuit, we have improved the technical requirements to 2-5 seconds to meet the customer's emergency circuit switching needs. On the other hand, we have adopted The stability of the two vacuum circuit breakers and one controller is not high. In addition to integrating two vacuum circuit breakers, Henkel’s new products also place high voltage dual power switching devices in the cabinets. At the same time as the device conversion circuit, we Also consider the backup power supply." Chen Zhigang said that it is through this series of improvements that the high-tech products developed by Han Hi-Tech have tripled in stability. Not only reflects the requirements of intelligent automatic, but also in line with the future development trend of intelligent electrical industry.

Empathy, from the customer's point of view to consider the needs of customers, Han Hi-Tech's another intelligent product electronic eye is also based on this thinking theory research and development. Chen Zhigang introduced that compared to the previous circuit break, the need to hold a flashlight on the entire line for a period of survey, for the staff involved, in addition to the need to spend a lot of time, but also has a great danger, and now has a line failure The new product with automatic detection function can send specific short-circuit positions through mobile phone short messages, achieve a power-off maintenance through the operation, and continue to supply power in other places, but it will not be like the power needs of the entire line, which is a great improvement. .

Rethinking the industry's new development "Enterprises wanting to enter the high-end market, develop into a group, and build their own brands are the future development roads." Chen Zhigang said that some time ago, some large-scale groups had come to negotiate acquisitions and the company refused. Proposals hanging from other groups. Chen Zhigang emphasized that enterprises need to establish their own brands. Although it is difficult to go on now, it is impossible to increase output and expand profits in a short time. However, with the autonomy of enterprises, we can steadily advance.
At the same time, in the face of the reality that the power load is too large, the power personnel are nervous and the cost of the power bureau needs to be reduced and other factors, Chen Zhigang believes that the trend of high-voltage power in the future will be a high-voltage intelligent, remote monitoring system, and companies can only grasp the trend and follow the trend. In order to gain market opportunities.

In addition, during the conversation, referring to Han’s high-tech foreign markets, “as far as the domestic market is concerned, the foreign market will increase by several thousand volts on the basis of the original.” Chen Zhigang introduced that in terms of imports and exports, through MSN and other communication methods. We have established stable cooperative relations with such countries as Vietnam and Myanmar. The development of the country is first and foremost the development of electricity and transportation. Only by completing these infrastructures can the country's national economic development be improved step by step. Companies in the electrical industry also need to pay attention to domestic and foreign markets, constantly look for new market gaps, and explore new customer needs.

The market has some non-standard phenomena such as price confusion and vicious competition among enterprises. The decrease in the price of the enterprise, the reduction in the benefits, and the difficulty in guaranteeing the product quality will cause great hidden dangers to the user's safety, and it will also be detrimental to the healthy development of the industry and the sound development of the enterprise. Standing on the industry's point of view, Chen Zhigang hopes that the industry can form a high voltage vacuum circuit breaker association.

After the development of the company, Chen Zhigang revealed that he will return to his hometown in the future and use his profitable funds for education. From 1999 until now, I have been away from home for twelve years. However, Chen Zhigang always felt that there was a burden on his social responsibility and the hometown he grew up in. When the enterprise develops on the track, when entrepreneurs earn a certain amount of wealth, they will turn to take responsibility for the contribution to society and sense of responsibility. Education is also the best way to improve the overall quality of the people, so he will have the will.






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