LGD and Samsung have long been on opposite sides of the display technology battle, with their rivalry constantly evolving. Recently, LGD has once again turned its focus toward Samsung, announcing a $19 billion investment to expand its OLED panel production capacity. This move aims to solidify OLED as a key product for LGD, especially in next-generation TV screens.
According to reports, LGD plans to invest 20 trillion won ($18.7 billion) over the next few years, with the goal of making OLED panels a core product by 2020. The company is also aiming to increase its OLED market share from the current 10% to 40% by that time, as revealed by CEO Han Sang-beom at CES 2018.
In addition to expanding its market presence, LGD is set to ramp up production significantly. It plans to sell 2.8 million OLED panels in 2018, up from 1.7 million in 2017, and expects sales to exceed 6.5 million by 2020. The company has also developed a 16K 8K OLED panel with four times the resolution of current 4K UHD TVs, and it anticipates selling 1 million units of this high-end model within two years.
At the same event, LGD unveiled the world’s first 88-inch 8K OLED TV, and Han Sang-beom mentioned that the company is currently negotiating with TV manufacturers to supply 60- to 70-inch 8K panels, catering to the growing demand for large-screen displays.
However, there was some delay in LGD’s Guangzhou OLED plant construction due to government approval issues, which pushed the project back by three months. Despite this, Han Sang-beom confirmed that the plant is still expected to start operations in the second half of 2019.
Interestingly, during the press conference, Han Sang-beom also criticized Samsung’s Micro LED TV, smashing one on stage to question its commercial viability. He pointed out that while small-scale models may be feasible, mass production faces challenges in terms of cost and efficiency.
This move is seen as a direct response to Samsung’s recent launch of the 146-inch “The Wall†Micro LED TV at CES 2018. Unlike OLED, Micro LED offers a modular, frameless design, allowing consumers to customize screen sizes and shapes. It promises higher brightness, better color gamut, and longer lifespan, according to Samsung.
Industry analysts suggest that Samsung is seeking a new high-end TV solution after QLED struggled to compete with LGD’s OLED. In fact, Samsung's high-end TV market share dropped from 57% in 2015 to 20% in 2016, while LGD increased its share from 17.5% to 43% in the same period. With the introduction of “The Wall,†the competition between LGD and Samsung is likely to intensify, as both companies push the boundaries of display technology.
Car Antenna,Disk Cone Antenna,Airborne Antenna
Mianyang Ouxun Information Industry Co., Ltd , https://www.ouxunantenna.com