IT168 Information Nowadays, it seems that every industry wants to cross-border, and they are all playing cross-border, from cross-border singers to cross-border comedians to our theme today – cross-border calligraphy, whether it is entertainment or Traditional cultural industries are very eager for cross-border and innovation. In this age when any industry is likely to die out at any time, the innovation of cross-border categories brings new sense to the general public, and more is the inheritance of the industry.
On the afternoon of October 10th, 2016, the finals of “Writing Talent Life - Fang Taijin Rubik's Cube Youth Soft Brush Calligraphy Contest†sponsored by Fangtai E-Commerce and co-organized by Peking University Student Painting and Calligraphy Association was held at Beijing Fashion Institute. Ten ex-champions from nearly a thousand contestants together with costume designers and Gao Yan models created a stunning calligraphy fashion show. A number of popular webmasters from a live broadcasting platform, such as Live Stream, Pepper, Measure, and Yingke, witnessed and witnessed online interactions with millions of fans.
What does it look like to wear calligraphy?
Counting the 2016 cultural and fashion shows, whether it is the combination of leather and embroidery in the Alexander McQueen2017 spring-summer women's fashion show, or the HM-linked designer urban jungle series, the creation of cross-border creation of calligraphy and fashion is the only one. This calligraphy fashion show became the most special crossover tour in 2016.
The 10 finalists from the finals came from various universities and colleges. They all showed their talents, wrote their own attitude statement in fashion, and created a fashion interpretation of the use of birds, dragons, Chinese and foreign elements and other creative forms. classic.
Mr. Zhang Bo, head of fashion communication at Beijing Fashion Institute and the designer of the original brand “Juniorâ€, carefully designed the fashion show for the big show. Adding modern popular elements and designs to traditional Chinese ceremonial dresses, using unique fabrics made from Eugenian yarns and milk silk as raw materials, and handcrafted semi-mature and paper made with European root yarns and milk silks. The first case. The teacher of the Chinese Artists Association, Li Yan, not only attended as a judge, but also gave his first show of creating calligraphy in fashion, stunning the audience.
After fierce competition, Guo Rui from Beijing Language and Culture University, 17-year-old talented juvenile Ding Yiming from Beijing Institute of Technology, Lao Sheng from Beijing University of Science and Technology and Peng Guisheng from Beijing Institute of Fashion. As representatives, they will be listed on Times Square in New York City, allowing the world to see the vitality of Chinese traditional culture among young people.
Do you think this is a fashion show? Actually, it is a youth attitude ceremony.
The teenagers who love Chinese traditional culture on the show floor are those who eat goods, love basketball, hackers with technology codes, and hand-painted fanatics. They love the status and temperament of living, having their own ideas and independent awareness.
"The game is not just about calligraphy, it's about letting us express ourselves and write our own ideas in this way. This is the reason why I participate in and love this event," said a senior player.
Guo Rui, the No. 3 player who won the Guoxue Rongyao Prize, expounded her works. Jin is a kind of simple and honest force. He uses the mountain and river characters to match the landscape painting, the mountain shows the strength of fortitude and the river expresses the softness of the beauty. The combination of the two is exactly what she does. Strong understanding.
Chinese classics and fashion cross-border
Li Tao, general manager of the E-Commerce Department of FantaGroup, said in an on-site speech that “Fang too deeply penetrates into Sinology to realize the classics and fashion cross-border of Chinese culture, and it can be said that the magic product is a product with both traditional culture and modern fashion, art and beauty. E-commerce will continue to work with youngsters to open up new artistic concept of calligraphy in a young way, so that calligraphy becomes a means of expression for young people."
The Magic Rubik's Cube is a new product of the hood launched by Fangtai E-Commerce in 2016. This calligraphy contest was launched under the name of “Xinfang Rubik's Cube†and revolved around the word “Jinâ€. It is precisely because of a strong character that it represents the product of Fang Taijin's Cube hood. The wind is strong and powerful, and it also represents the strength of Chinese traditional calligraphy.