On October 12, Alibaba Group’s Digital Entertainment Division (hereinafter referred to as Ali Digital Entertainment) held a strategic conference in Beijing, Chairman of the Alibaba Group Entertainment Development Committee, and Chairman and CEO of Group One (Youku Tudou) Co., Ltd. CEO of Unity Group (Youku Tudou) and Alibaba Music CEO Yang Weidong, General Manager of Alibaba Group's Digital Entertainment Division and Senior Vice President of Heyi Group (Youku Tudou) and Ali Number Entertainment Management Team formally announced the Alibaba family entertainment strategy —— Through a series of layouts such as contents, systems, and terminals, Alibaba will use the living room as the center and the big screen as the entry point to construct the “first ecological family entertainment content in the Chinese-Chinese areaâ€.
Among them, the children's strategy of Alibaba Digital Entertainment and Youku has been officially launched. With "users" and "partners" as dual-cores and empowered by the Ali ecosystem platform, Alibaba is accelerating the pace of building an ecological map of China's children entertainment education. On the same day, two children's strategic products “Little Youku APP†and “Little Ku Bao†were officially released.
Dual-core drive platform enabled Ali number entertainment + Youku released children's strategy
According to statistics from relevant agencies, by the end of 2015, there were about 237 million children aged 0-14 in China, and the economic scale of the baby around the children's growth is expected to reach 1.89-2.01 trillion yuan. According to the United Nations estimates, the number of children in China will continue to grow to 261 million in 2020, and the “comprehensive two-child†policy will result in an additional 1 million people each year. Based on this, the scale of China's children industry will reach 3.96- 4.22 trillion.
The huge number of children brings huge market space. The rapid development of the national economy and consumption upgrades have brought about more new consumer demand. The focus of the baby's economic consumption content has gradually shifted from basic consumption to entertainment consumption, and consumption patterns have also begun to change from extensive traditional consumption to family-based experience consumption. Education, pleasure, and companionship have become the focus of more and more parents.
"In the face of new market changes and demands, Alibaba Digital Entertainment and Youku will join hands to build the 'user ecosystem' by focusing on the two cores of 'users' and 'partners', from the three dimensions similar to content, service, and terminal but focusing on different dimensions. Circle the '+' ecosystem of partners', relying on Alibaba Group's platforms including big data platform, e-commerce platform, internet finance platform, media platform, cloud service platform, and marketing and advertising platform to create a platform Through the content of the production chain, polymerization, distribution, commercialization and other industries in the middle and lower reaches of the children's entertainment education content industry ecosystem map. Ultimately to achieve user and industry participants in the multi-win-win situation." Alibaba Group Digital Entertainment Division children's business general manageré˜Žå§ Introduction.
Beyond strategy, for the average consumer, the most immediate appeal to meet the children's entertainment needs is high-quality children's content. Currently, Alibaba Digital Entertainment + Youku Platform has stored more than 3.5 million minutes of high-quality, green and safe children entertainment education content, including many top children's copyrights in China, the United States, Europe, Japan, South Korea and other countries and regions; coverage of more than 1100 animation IP Among them, all CCTV children's new animation programs, "Thomas and Friends" short video, "talking Tom Cat" and the family series, "Transformation Police Carrier", CJ's all animation and other content are exclusive IP; It has reached strategic cooperation with more than 100 top child care experts in the country and has accumulated a wealth of professional knowledge on childcare.
"Based on the existing content, Alibaba Digital Entertainment and Youku will continue to increase investment, introduce more top-level children's copyrights worldwide, collaborate with partners to customize education and entertainment content that suits China's national conditions, and foster 1,000 PGCs to assist them in production. More high-quality native children's content.†Zhai said that through a multi-angle and multi-form attempt, Alibaba Digital Entertainment will strive to build China's most abundant and safe children's content library and the most authoritative children's content distribution platform for users. Gain a one-stop children entertainment education service experience in Alibaba entertainment platform.
"Little Youku" unveiled the new "Small Cool Po" dual 11 starting
At the conference, Alibaba Digital Entertainment and Youku jointly released two strategic products for children's business, namely the mobile application "Little Youku APP" and the children's educational smart Internet TV box "Little Cool Po". Terminal products directly carry the functions of reaching users and service users.
"The future of children's online entertainment education will directly affect children's will be three screens - PC screen, mobile screen and TV screen. Through the small Youku PC version and APP and Xiao Ku Bao, will allow us to achieve in the PC, mobile , TV screen three-end real intercourse, the delivery of high-quality children's content to the user, allowing users to freely see what they want to see in any scene at any time according to their needs, enjoy our services.â€ é˜Žå§ introduction.
Although the small Youku app that targets mobile end users has not been formally announced before, it has been on the low-key line trial operation as early as April 22 this year and has gained a lot of users' love. Little cool treasure is Ali number entertainment, Youku hand in hand with CIBN tailored specifically for children 0-14 years old, with mental enlightenment, habit cultivation, language development, interest to develop and other multiple functions of a children's educational intelligence Internet TV box (Tmall Box Children's Custom Edition). Through the link between the small cool treasure and the TV, users can sit in the living room, through the large-screen TV, watch all entertainment and education content of high quality children in the Ali entertainment + Youku platform. In addition, users can download their favorite educational software APP by installing Dangbei Market.
"In terms of function design, Xiaokubao also fully takes care of parents' needs and children's growth needs, three major security systems, and comprehensive health protection from content, vision, and anti-indulgence; two interactive systems, intelligent interaction and multi-screen interaction. Let children have fun and control." Xiao Ku Bao product manager introduction.
It is reported that the small cool treasure will be officially launched during the double 11 period, limited to 50,000 units, from October 21 users can participate in the pre-order in the official website of the small cool treasure Tmall.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Among them, the children's strategy of Alibaba Digital Entertainment and Youku has been officially launched. With "users" and "partners" as dual-cores and empowered by the Ali ecosystem platform, Alibaba is accelerating the pace of building an ecological map of China's children entertainment education. On the same day, two children's strategic products “Little Youku APP†and “Little Ku Bao†were officially released.
Dual-core drive platform enabled Ali number entertainment + Youku released children's strategy
According to statistics from relevant agencies, by the end of 2015, there were about 237 million children aged 0-14 in China, and the economic scale of the baby around the children's growth is expected to reach 1.89-2.01 trillion yuan. According to the United Nations estimates, the number of children in China will continue to grow to 261 million in 2020, and the “comprehensive two-child†policy will result in an additional 1 million people each year. Based on this, the scale of China's children industry will reach 3.96- 4.22 trillion.
The huge number of children brings huge market space. The rapid development of the national economy and consumption upgrades have brought about more new consumer demand. The focus of the baby's economic consumption content has gradually shifted from basic consumption to entertainment consumption, and consumption patterns have also begun to change from extensive traditional consumption to family-based experience consumption. Education, pleasure, and companionship have become the focus of more and more parents.
"In the face of new market changes and demands, Alibaba Digital Entertainment and Youku will join hands to build the 'user ecosystem' by focusing on the two cores of 'users' and 'partners', from the three dimensions similar to content, service, and terminal but focusing on different dimensions. Circle the '+' ecosystem of partners', relying on Alibaba Group's platforms including big data platform, e-commerce platform, internet finance platform, media platform, cloud service platform, and marketing and advertising platform to create a platform Through the content of the production chain, polymerization, distribution, commercialization and other industries in the middle and lower reaches of the children's entertainment education content industry ecosystem map. Ultimately to achieve user and industry participants in the multi-win-win situation." Alibaba Group Digital Entertainment Division children's business general manageré˜Žå§ Introduction.
Beyond strategy, for the average consumer, the most immediate appeal to meet the children's entertainment needs is high-quality children's content. Currently, Alibaba Digital Entertainment + Youku Platform has stored more than 3.5 million minutes of high-quality, green and safe children entertainment education content, including many top children's copyrights in China, the United States, Europe, Japan, South Korea and other countries and regions; coverage of more than 1100 animation IP Among them, all CCTV children's new animation programs, "Thomas and Friends" short video, "talking Tom Cat" and the family series, "Transformation Police Carrier", CJ's all animation and other content are exclusive IP; It has reached strategic cooperation with more than 100 top child care experts in the country and has accumulated a wealth of professional knowledge on childcare.
"Based on the existing content, Alibaba Digital Entertainment and Youku will continue to increase investment, introduce more top-level children's copyrights worldwide, collaborate with partners to customize education and entertainment content that suits China's national conditions, and foster 1,000 PGCs to assist them in production. More high-quality native children's content.†Zhai said that through a multi-angle and multi-form attempt, Alibaba Digital Entertainment will strive to build China's most abundant and safe children's content library and the most authoritative children's content distribution platform for users. Gain a one-stop children entertainment education service experience in Alibaba entertainment platform.
"Little Youku" unveiled the new "Small Cool Po" dual 11 starting
At the conference, Alibaba Digital Entertainment and Youku jointly released two strategic products for children's business, namely the mobile application "Little Youku APP" and the children's educational smart Internet TV box "Little Cool Po". Terminal products directly carry the functions of reaching users and service users.
Although the small Youku app that targets mobile end users has not been formally announced before, it has been on the low-key line trial operation as early as April 22 this year and has gained a lot of users' love. Little cool treasure is Ali number entertainment, Youku hand in hand with CIBN tailored specifically for children 0-14 years old, with mental enlightenment, habit cultivation, language development, interest to develop and other multiple functions of a children's educational intelligence Internet TV box (Tmall Box Children's Custom Edition). Through the link between the small cool treasure and the TV, users can sit in the living room, through the large-screen TV, watch all entertainment and education content of high quality children in the Ali entertainment + Youku platform. In addition, users can download their favorite educational software APP by installing Dangbei Market.
"In terms of function design, Xiaokubao also fully takes care of parents' needs and children's growth needs, three major security systems, and comprehensive health protection from content, vision, and anti-indulgence; two interactive systems, intelligent interaction and multi-screen interaction. Let children have fun and control." Xiao Ku Bao product manager introduction.
It is reported that the small cool treasure will be officially launched during the double 11 period, limited to 50,000 units, from October 21 users can participate in the pre-order in the official website of the small cool treasure Tmall.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.