Smart home companies are closely related to the real economy, and we can all feel the power of manufacturing in the home industry. In various exhibitions, the whole house is customized into a hot spot. Internet+ is still one aspect of the home industry that needs to be strengthened. Merchants joining is also a big difficulty for all companies. Xiao Bian gave everyone an overview of the four major development trends in the home industry in the second half of 2017, hoping to help everyone summarize their own role. Information construction: the key to development Careful people will find that, in addition to expanding production capacity and brand building, the home-based companies listed in the most recent year will also invest a lot in one thing, that is, information-based construction, ranging from tens of millions to more. 100 million yuan. For informationization, everyone knows well that the low degree of informatization in the home industry and the poor awareness of the application of new technologies have resulted in extremely low operational efficiency. The good news is that from the perspective of home-listed companies in the most recent year, everyone Began to focus on enterprise information construction and willing to increase investment in this area. The competition between enterprises is nothing more than two key factors of efficiency and cost. In the increasingly important and unstoppable environment of information construction, no one wants to be a shopkeeper. The home industry should set off an information revolution from top to bottom. There is a lot of opportunities in the middle. In addition to the previously mentioned software and Lejia, there are also cool homes. Some companies, such as three-dimensional homes and costumers, have emerged in the market. ToB Channel Construction: Focus on the Brand Foundation ToB channel can not be counted as a new trend, but compared to the past, the performance is more obvious, the product output channel in addition to joining the retail channel, there are engineering channels, mainly for some upstream property developer customers, in the past two years, Installed enterprises began to become new channels, and many home-based companies began to shift their perspectives to home improvement companies. A group of companies began to worry about pretend enterprises and set up their own “integration departmentâ€. As a channel, the channel for installing enterprises is accurate enough. There are two ways to play this matter: First, in order to avoid contributing to the interests of distributors, through different product systems to directly establish cooperation with packaging companies and supply them, that is, F2C is now hot and publicized Pseudo) Secondly, turning channel providers into service operators and dealers serving service enterprises has a bit of logic in the middle. It is a new opportunity for channel providers. If home companies have different levels of distribution systems and different levels of ability, they are almost on the same starting line in the ToB channel. In the face of new opportunities, they need to have quick access to upstream and downstream resources. The ability, in addition, there is an important point, you need to have a very strong brand foundation, even covering the country's brand influence, after all, this is an era of brand competition. Whole House Customization: Market Overheating To Innovate In 2017, it was a great year for the home market. It was also a year when the entire house was unusually hot. Do not say that he is not the whole house custom, really embarrassed to mix, all kinds of exhibitions, custom home venues is always the most popular, rational point of view of the market, the market is obviously a bit overheating, the reason is very simple, the whole house custom to the company requirements It is a full range of industries, including perfect design and R&D capabilities, branding, information application capabilities, sales service network, and large-scale flexible customization capabilities. Of course, we also believe that looking at the future, the whole house customization will be a big trend, but as mentioned before, the whole house customization has a higher requirement for the sales service network. At this stage, investment promotion is still a case for home companies. Strong demand may still last for three years. Although the route for investment promotion is now increasingly challenged, it is still a good way for enterprises to reach users. Even if the whole house is hot, there is no channel The foundation still cannot be based on the market. Smart Manufacturing: The Next New Topic In fact, smart manufacturing is not just a problem that companies need to face. What is more critical is that this has risen to the level that the national level attaches great importance to. Therefore, smart manufacturing began to be put on the agenda. The financially-strong household building materials companies are paying attention to intelligence, industrialization, and informatization, relying on new technologies such as big data and cloud computing as the core driving force, and comprehensively promoting enterprise innovation and upgrading. . There is no doubt that intelligent manufacturing will become the next new topic. However, the ideal is full and the reality is very edgy. We are seeing only individuals with strong awareness and large scale. There are still a large number of companies that cannot keep up with the trend. It seems that the intelligentization and information construction of China's home furnishing industry is proceeding at a relatively slow pace and there is still a long way to go. At the same time, we also need to maintain an optimistic attitude to see things. With the gradual maturity of a number of new technologies in the field of artificial intelligence, the application of the industry, the future there is still a lot of imagination.