Subdivided into the LED industry, e-commerce is also impacting the traditional channel field with a "wolf coming" attitude, but the company has no interest in the pros and cons of e-commerce. From a development perspective, we can't help but ask whether the changes brought by e-commerce to the channel are subversive or upgraded?
Mei Zhimin, the brand director of Chau Ming Technology, stressed that the biggest advantage brought by LED e-commerce is the flatness of information and channels, so its core lies in its information channels. The offline channels do not necessarily need to undergo the pain of transformation, but only Find the right balance. In the process of finding this balance point, O2O's "online + offline" fusion concept came into being.
O2O is actually an "Internet + Market" model, so offline services can be used online to attract customers, consumers can use online to screen services, and transactions can be settled online, and soon reach the scale.
In the construction of O2O platform, LED companies such as Chau Minghanyuan and Laiwei Optoelectronics are currently at the forefront of the LED industry. Through the cloud business system, they help dealers and distributors to achieve full online and offline business, and finally realize O2O and C2B.
Ruzhou Minghanyuan Yunshang (storer + e-commerce)'s profit model is to give all the profits of the selling lights to the dealers, and the location of the company is the service provider, relying on service value-added to make money, let each distribution The company is integrated into the products and operations of Chau Minghan.
Its interest lies in the conversion of offline product sales into online information services, while at the same time using the characteristics of efficient Internet dissemination to attract customers into the store. From this point of view, one of the functions of O2O is precisely to convert the price conflicts between online and offline into interest bundles, that is, offline LED channel providers can share the profits obtained by LED enterprises online through services.
However, there are also some LED companies that are eager to try O2O but are in a hurry. After they have not fully understood the O2O model, they have rushed to launch the self-operated e-commerce platform project, trying to integrate online resources and offline channels by their own strength. Get up, but the result often ends in failure.
From the current situation, LED companies need to clarify the development direction and construction strategy of the O2O model.
On February 23, 2014, the New Year Forum hosted by Gaogong LED, “LED Lighting E-Commerce and Supply Chain Integration Summit†will be held at the Shangri-La Hotel, Pazhou, Guangzhou. The participants include major LED companies and e-commerce teams. Channel provider. At that time, several heavyweight speakers will analyze the business opportunities under the transformation of the traditional e-commerce platform O2O model.
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