Plasma TV sales in July rose 70%
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The large size and the rise of 3D provided an opportunity for the plasma to fight the color TV. Aowei Consulting released the latest data showing that in April 2011, plasma (PDP) retail sales were 226,000 units, an increase of 69.9% year-on-year, while overall color TV sales increased by only 6.9%.
The reporter learned that in the case of LCD TV profits are gradually thinning, more companies return to the plasma camp, in addition to the four companies that insist on plasma Changhong, Panasonic, Samsung and Hisense, TCL, Konka and other companies choose low commissioning water.
Plasma large size price advantage appears
"The combination of large screen, high definition and 3D gives the plasma an advantage." Yesterday (June 7), Hai Hai Electric's marketing department director Yu Haitao said that one of the advantages of this performance is the price advantage.
According to Ovi Data, recently, the data released by Aowei Consulting showed that in April 2011, the retail sales of PDP was 226,000 units, a year-on-year increase of 69.9%, while the overall color TV sales increased by only 6.9% year-on-year. PDP accounted for the proportion of total color TV sales. 7.2%, a sharp rise for two consecutive months. Zhong Yikang's data also showed that the plasma is improving. The monitoring data shows that the plasma sales volume in January-April was 760,000 units, a year-on-year increase of 56.2%.
Yu Haitao said that plasma has a price advantage for large screens. At present, the plasma TVs launched by Hisense are also at least 42 inches, and liquid crystals of small size are more suitable. Obviously, the large size advantage has recently provided soil for the development of plasma. According to Ovi data, the overall color TV in 40 inches and above accounted for 40.4% in April, up 6.2% year-on-year. The overall size of the overall color TV is on the rise, driving the proportion of the PDP market to increase.
Before the Dragon Boat Festival, the reporter saw in the store that the sales price of a 51-inch plasma TV in Samsung was 8,699 yuan, and the price was significantly lower than that of the same brand of LCD TV. Ovid Consulting's monitoring shows that the price of plasma is more obvious. In April, the average price of PDP was 5,646 yuan, down 13.0% compared with the same period of last year. The average price of the main size (42 inches) was 4,272 yuan, and the price ratio of LCD was 0.9, and the average price of 42 inches was 5,263 yuan. The price ratio with LCD is 1.0.
"In fact, the biggest factor for the driving force of plasma is 3D." Peng Yi, director of market research at Zhongyikang, said that PDP is the most suitable carrier for emerging 3D technologies. After the emergence of 3D TV, the plasma growth rate is good, of which Changhong has the largest contribution from the brand.
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