Since 2011, I have often heard news that LED lighting companies have closed down and bosses are running. A very important reason for these closures and running is the break of the capital chain. At the same time, there are still many LED lighting companies listed in the market. Is it only Is it possible to solve the funding problem by going public? Why not go to the market to get money from the market? Where is the way out for LED lighting companies?
Ideas determine the way out
Perhaps it is mainly related to the policy support given by the state. Many LED lighting companies have taken a fancy to state subsidies from the beginning, so LED lighting companies have been established continuously, and even reached more than 10,000 in just a few years. However, the bigger the cake, the more people want to eat the cake, so with the further deterioration of the economic crisis, the development of the popularity of civilian LED lighting lags behind, and at the same time, because of the intensification of vicious competition, many LED lighting companies are in the funds. In terms of chain, there are bomb attacks in the market, and hidden crises are exposed, so the tide of closure will come.
The so-called way of thinking determines the way out, perhaps because of the impureness of the engine, the USP that did not really form its own brand, not good at marketing planning, many LED lighting companies have encountered unprecedented Waterloo, but also greatly affected The reputation of the entire LED lighting industry.
Therefore, at present, for LED lighting companies, the more important task is to hurry and leap, change business ideas, re-recognize LED lighting from consciousness and attitude, and stop using the policies given by the state as a means of collecting money. LED lighting, this feather feather is held in the hands of the arrow, otherwise it will really let the enterprise enter a bad development state more quickly, it is already unfortunate for the unfortunate!
From the perspective of development, the development prospects of LED lighting companies are actually quite large. We can foresee both technical and economic aspects. However, it is critical that LED lighting companies must find this way out. Use the brand's ideas to re-operate the enterprise. Only in this way can the company go steady and go far.
Do the first thing to do
Some people in the industry have analyzed that LED lighting needs to have a bigger market to minimize the price. However, at present, it is still difficult. It seems that no one wants to be the price butcher like Galanz.
In a way, there is always a price for everything. Just like the drum washing machine, from the material used to the finished product, even if you are a sophisticated accounting expert, you can hardly believe that its price can be 999 yuan, so when Galanz stood out, the Galanz brand washing machine would Selling 999 yuan, it suddenly triggered the mouth of the industry, and finally Galanz had to stand up and clarify that this is the price after the subsidy to the countryside, the actual price is still 1,200 yuan.
It can be seen that the price of the washing machine cannot fall to the price of cabbage. The price of the car cannot fall to the price of the chopsticks. Everything has its actual price. Therefore, when someone says that the price of the car is sold to the price of the cabbage, the moisture estimate of the word. It is as yellow as the Yellow River!
Therefore, for LED lighting companies, the price applied to civilian use must not be reduced? So, how is the policy given by the state in the end? It is estimated that LED lighting business owners are more clear than us! However, I I believe that for the industry analysts know that the price of LED lighting can still be reduced, but everyone is not willing to do so, afraid to do it, "I am sorry everyone." In fact, according to the situation learned in the market a few days ago, the current wholesale price of 3W LED bulbs is around 11 yuan, which is similar to the wholesale price of some big brands of energy-saving lamps, and even some wholesale prices of energy-saving lamps are even higher. It can be seen that the price of LED lighting used in civilian use can still be reduced. Why not dare to be the first one? Galanz is a well-known price butcher in the home appliance industry, but it has pulled the price of microwave ovens to the lowest in the world, as if Did not die, but became the best selling brand in the microwave oven!
Use the power of the channel
Maybe LED lighting companies think that your price is not the lowest, so you will compete with you at a lower price. At this time, it seems that you have lost the advantage of competing with others. In fact, don't worry, you should be good at this time. The power of good channels.
As for the power of the channel, in fact, we can see from this year's "NVC storm" that the channel is still out of date. Therefore, when we initially establish the image of the price butcher, we have to start raising the banner of the channel competition. Of course, we can't blindly compete for channels. After all, we may have focused more on engineering channels. At this time, our products are for civilian use, and the direction of channel expansion has to be transformed into wholesale channels. However, we must first stabilize the engineering channels, which is the foundation of our development. At the same time, using the advantages of engineering channels, while using the power of the brand to start looking for wholesale channels. However, the relevant policies of wholesale channels can learn and refer to the channel policies of peer energy-saving lighting enterprises, and can no longer use the policy of engineering channels, “going to the countrysideâ€.
Of course, our product development can no longer stay in the lighting of engineering lamps such as spotlights, ceiling lamps, searchlights, etc., but also to develop children's lamps, table lamps, low-wattage bulbs, and so on. In fact, in terms of these civilian lamps, it is very simple for LED lighting companies. After all, LED is a light source. As long as the lighting source for civilian use is changed to LED lighting, is it solved?
Therefore, for us, what is more important is that in the development of the civilian market, we must determine the products according to the market sales of wholesale channels, instead of taking it for granted, so that our channel strength can be consolidated, stable, and can adapt to the market faster, wholesale. Channel dealers can rely more on us, and the stamina for development will be more sufficient.
Ideas determine the way out
Perhaps it is mainly related to the policy support given by the state. Many LED lighting companies have taken a fancy to state subsidies from the beginning, so LED lighting companies have been established continuously, and even reached more than 10,000 in just a few years. However, the bigger the cake, the more people want to eat the cake, so with the further deterioration of the economic crisis, the development of the popularity of civilian LED lighting lags behind, and at the same time, because of the intensification of vicious competition, many LED lighting companies are in the funds. In terms of chain, there are bomb attacks in the market, and hidden crises are exposed, so the tide of closure will come.
The so-called way of thinking determines the way out, perhaps because of the impureness of the engine, the USP that did not really form its own brand, not good at marketing planning, many LED lighting companies have encountered unprecedented Waterloo, but also greatly affected The reputation of the entire LED lighting industry.
Therefore, at present, for LED lighting companies, the more important task is to hurry and leap, change business ideas, re-recognize LED lighting from consciousness and attitude, and stop using the policies given by the state as a means of collecting money. LED lighting, this feather feather is held in the hands of the arrow, otherwise it will really let the enterprise enter a bad development state more quickly, it is already unfortunate for the unfortunate!
From the perspective of development, the development prospects of LED lighting companies are actually quite large. We can foresee both technical and economic aspects. However, it is critical that LED lighting companies must find this way out. Use the brand's ideas to re-operate the enterprise. Only in this way can the company go steady and go far.
Do the first thing to do
Some people in the industry have analyzed that LED lighting needs to have a bigger market to minimize the price. However, at present, it is still difficult. It seems that no one wants to be the price butcher like Galanz.
In a way, there is always a price for everything. Just like the drum washing machine, from the material used to the finished product, even if you are a sophisticated accounting expert, you can hardly believe that its price can be 999 yuan, so when Galanz stood out, the Galanz brand washing machine would Selling 999 yuan, it suddenly triggered the mouth of the industry, and finally Galanz had to stand up and clarify that this is the price after the subsidy to the countryside, the actual price is still 1,200 yuan.
It can be seen that the price of the washing machine cannot fall to the price of cabbage. The price of the car cannot fall to the price of the chopsticks. Everything has its actual price. Therefore, when someone says that the price of the car is sold to the price of the cabbage, the moisture estimate of the word. It is as yellow as the Yellow River!
Therefore, for LED lighting companies, the price applied to civilian use must not be reduced? So, how is the policy given by the state in the end? It is estimated that LED lighting business owners are more clear than us! However, I I believe that for the industry analysts know that the price of LED lighting can still be reduced, but everyone is not willing to do so, afraid to do it, "I am sorry everyone." In fact, according to the situation learned in the market a few days ago, the current wholesale price of 3W LED bulbs is around 11 yuan, which is similar to the wholesale price of some big brands of energy-saving lamps, and even some wholesale prices of energy-saving lamps are even higher. It can be seen that the price of LED lighting used in civilian use can still be reduced. Why not dare to be the first one? Galanz is a well-known price butcher in the home appliance industry, but it has pulled the price of microwave ovens to the lowest in the world, as if Did not die, but became the best selling brand in the microwave oven!
Use the power of the channel
Maybe LED lighting companies think that your price is not the lowest, so you will compete with you at a lower price. At this time, it seems that you have lost the advantage of competing with others. In fact, don't worry, you should be good at this time. The power of good channels.
As for the power of the channel, in fact, we can see from this year's "NVC storm" that the channel is still out of date. Therefore, when we initially establish the image of the price butcher, we have to start raising the banner of the channel competition. Of course, we can't blindly compete for channels. After all, we may have focused more on engineering channels. At this time, our products are for civilian use, and the direction of channel expansion has to be transformed into wholesale channels. However, we must first stabilize the engineering channels, which is the foundation of our development. At the same time, using the advantages of engineering channels, while using the power of the brand to start looking for wholesale channels. However, the relevant policies of wholesale channels can learn and refer to the channel policies of peer energy-saving lighting enterprises, and can no longer use the policy of engineering channels, “going to the countrysideâ€.
Of course, our product development can no longer stay in the lighting of engineering lamps such as spotlights, ceiling lamps, searchlights, etc., but also to develop children's lamps, table lamps, low-wattage bulbs, and so on. In fact, in terms of these civilian lamps, it is very simple for LED lighting companies. After all, LED is a light source. As long as the lighting source for civilian use is changed to LED lighting, is it solved?
Therefore, for us, what is more important is that in the development of the civilian market, we must determine the products according to the market sales of wholesale channels, instead of taking it for granted, so that our channel strength can be consolidated, stable, and can adapt to the market faster, wholesale. Channel dealers can rely more on us, and the stamina for development will be more sufficient.
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