With the continuous maturity of LED technology, LED lighting products have fully met the requirements of use, and the distance between cost and traditional lighting has been shrinking. LED lighting will be recognized by more consumers and become a new growth point in the lighting industry.
Three major advantages to enter the LED industry
The legend of Fengguang was born in 2003. At the beginning, it mainly produced T4 and T5 bracket lights, energy-saving lamps and ballasts. After nearly ten years of development, the factory has accumulated rich production experience, which is particularly prominent in the ballast R&D technology and hardware manufacturing process, which makes the Fengguang legend enter the LED industry innate advantages. LED lamp beads, chips and other core technologies are from foreign companies. To do LED brand enterprises in China, they can only engage in LED product applications, so Fengguang legend decisively chooses LED indoor lighting.
The advantages of Fengguang Legend into the LED lighting industry can be subdivided into the following three points:
First, the ability to "create itself" is strong. Fengguang Legend has established a strong product development, evaluation, and designer team, especially in the development and manufacture of electronic ballasts, with deep know-how, long-term technology accumulation, and “self-made†of core electronic components. The product quality of Fengguang Legend is more guaranteed and the quality is more stable.
Second, indoor lighting experience is rich. After 10 years of accumulation, Fengguang Legend has more than 800 sales outlets in the terminal market, with channels all over the country.
Third, productivity is strong. Fengguang Legend has its own hardware workshop and R&D team. The first-line production team of nearly 1,000 people designs and opens molds to ensure the uniqueness and innovation of products. The division of labor and the continuous improvement of automation machinery in different production workshops. Is the guarantee for the continuous expansion of the market.
Celebrity endorsement speeds up brand upgrade
In the domestic traditional lighting industry, after nearly 30 years of development, Foshan Lighting, NVC Lighting and other well-known enterprises have been achieved. However, after several years of development, LED has no strong brand in the LED application field. This phenomenon has given birth to the determination of Fengguang Legend to be an LED brand.
At the beginning of 2012, Fengguang Legend signed a contract with the domestic brand of “Phoenix Legendâ€, which has a high degree of cooperation with its own brand, to become a brand image spokesperson, actively integrate its own and industry superior resources, and accelerate the transformation and brand building of LED lighting applications. The pace, in 2012, became the brand's first year of Fengguang legend.
The legend of Fengguang has spotted the development trend of LED, and has made the transformation of production and marketing in line with the market development situation, striving for a bigger development platform, and signing the "Phoenix Legend" has become the first step of enterprise development. "Brand communication is to be easy to understand, catchy, and choose a precise point of communication, which will play a better communication effect." Xiao Jin, chairman of Fengguang Legend, said, "Although LED has developed over the past few years, For the mass consumers, it is a brand new field. The 'Phoenix Legend' has set up a bridge between LED and consumers, and the legendary products are not expensive, in line with the mass consumer groups, making Fengguang legend quickly get consumers in the market. Recognition."
Four ways to speed up the breakthrough of LED products
Two years of research and development is the foundation of a good product. Please use the celebrity endorsement to play a role in fueling the business. The company has successfully transformed from traditional lighting to LED lighting. LED lighting was first used in outdoor lighting projects. Since 2012, it has gradually shifted to indoor lighting, so the next big growth point for LED lighting will be indoor lighting. However, indoor lighting is still in the state of being occupied by traditional lighting. How to make LED lighting break out from traditional lighting and gain an advantage in the competition. The legend of the scenery realizes the breakthrough of LED products from the following four aspects:
First, the price advantage. After years of development, Fengguang Legend has accumulated sufficient funds to cope with the changes in the LED market. All of the LED lamp beads purchases come from well-known foreign companies and are purchased in large quantities, so they can purchase the best and cheapest products. Strong production capacity and just the right cost control.
Second, clear positioning. LED is just a lighting tool and cannot be made into a luxury product. Fengguang Legend has positioned its products as end-consumer products to meet the needs of the vast majority of consumers.
Third, a unique way of promotion. LED sales and promotion methods have many differences with traditional lighting. Fengguang Legend has tailored the LED promotion method for dealers, and has held more than 10 promotion conferences nationwide.
Fourth, the cooperation of manufacturers. Fengguang Legend's distribution center is operated by the manufacturer and the general agent. The cooperation between the manufacturer and the agent reduces the operating cost, and the background service is forwarded to ensure the timeliness and service quality of the service.
The major media are the legends of Fengguang Legend:
1. The company is clearly positioned. The LED lighting industry is chaotic, and the price war is one after another. Take the market 1W ceiling lamp as an example. The price difference is very different. The positioning of the enterprise is very important. The Fengguang legend of the brand route is not a part of the benign development of the company. The essential.
2. Participate in the formulation of LED standards. The LED industry still lacks the national standard for LED lighting. Therefore, the participation of Fengguang Legend in the formulation of industry standards is very beneficial to the development of enterprises.
3. Pay attention to the adjustment of the country to the industry. The 18th Central Economic Work Conference put forward the concept of ecological and energy-saving development. This is an important sign of the emergence of the new situation. The future development of LED will surely be in full swing.
4. Move closer to the west. The LED market in coastal and central developed cities has been divided, and the market potential in the western region is huge, and the competition is relatively fierce.
5, the brand breakout is at the time. In the field of LED applications, there are still few well-known brands, and it is necessary to have a well-doing company to achieve brand breakout.
6, the channel sinks. The state has introduced a number of policies to accelerate the construction and promotion of urbanization. The focus of market channels is tilting towards second- and third-tier cities, county-level markets, and rural markets. The LED lighting industry will usher in new development opportunities.
The development of Fengguang legend:
In 2003, Xiao Jin, the chairman of Fengguang Legend, led the early team to establish the legend of Fengguang, which mainly produced T4/T5 energy-saving brackets, energy-saving lamps and ballasts.
From 2003 to 2006, the factory concentrated on research, concentrated on products, accumulated rich production experience, and laid a solid foundation for the development of the factory.
From 2006 to 2008, the company entered the overall home lighting, created the two brands of “Fengguang Legend†and “Longfeng Eguangâ€, established sales channels and has more than 800 sales outlets.
From 2009 to 2011, LED lighting planning period, set up a LED R & D team, after a large number of social surveys and market analysis, completed the LED lighting product category planning, developed a series of LED lighting products put on the market trial operation.
In 2012, the LED lighting market was fully developed, focusing on indoor lighting, and signed a singer-songwriter “Phoenix Legend†to become a brand image spokesperson, accelerating the comprehensive transformation and brand upgrade of LED lighting applications.
Three major advantages to enter the LED industry
The legend of Fengguang was born in 2003. At the beginning, it mainly produced T4 and T5 bracket lights, energy-saving lamps and ballasts. After nearly ten years of development, the factory has accumulated rich production experience, which is particularly prominent in the ballast R&D technology and hardware manufacturing process, which makes the Fengguang legend enter the LED industry innate advantages. LED lamp beads, chips and other core technologies are from foreign companies. To do LED brand enterprises in China, they can only engage in LED product applications, so Fengguang legend decisively chooses LED indoor lighting.
The advantages of Fengguang Legend into the LED lighting industry can be subdivided into the following three points:
First, the ability to "create itself" is strong. Fengguang Legend has established a strong product development, evaluation, and designer team, especially in the development and manufacture of electronic ballasts, with deep know-how, long-term technology accumulation, and “self-made†of core electronic components. The product quality of Fengguang Legend is more guaranteed and the quality is more stable.
Second, indoor lighting experience is rich. After 10 years of accumulation, Fengguang Legend has more than 800 sales outlets in the terminal market, with channels all over the country.
Third, productivity is strong. Fengguang Legend has its own hardware workshop and R&D team. The first-line production team of nearly 1,000 people designs and opens molds to ensure the uniqueness and innovation of products. The division of labor and the continuous improvement of automation machinery in different production workshops. Is the guarantee for the continuous expansion of the market.
Celebrity endorsement speeds up brand upgrade
In the domestic traditional lighting industry, after nearly 30 years of development, Foshan Lighting, NVC Lighting and other well-known enterprises have been achieved. However, after several years of development, LED has no strong brand in the LED application field. This phenomenon has given birth to the determination of Fengguang Legend to be an LED brand.
At the beginning of 2012, Fengguang Legend signed a contract with the domestic brand of “Phoenix Legendâ€, which has a high degree of cooperation with its own brand, to become a brand image spokesperson, actively integrate its own and industry superior resources, and accelerate the transformation and brand building of LED lighting applications. The pace, in 2012, became the brand's first year of Fengguang legend.
The legend of Fengguang has spotted the development trend of LED, and has made the transformation of production and marketing in line with the market development situation, striving for a bigger development platform, and signing the "Phoenix Legend" has become the first step of enterprise development. "Brand communication is to be easy to understand, catchy, and choose a precise point of communication, which will play a better communication effect." Xiao Jin, chairman of Fengguang Legend, said, "Although LED has developed over the past few years, For the mass consumers, it is a brand new field. The 'Phoenix Legend' has set up a bridge between LED and consumers, and the legendary products are not expensive, in line with the mass consumer groups, making Fengguang legend quickly get consumers in the market. Recognition."
Four ways to speed up the breakthrough of LED products
Two years of research and development is the foundation of a good product. Please use the celebrity endorsement to play a role in fueling the business. The company has successfully transformed from traditional lighting to LED lighting. LED lighting was first used in outdoor lighting projects. Since 2012, it has gradually shifted to indoor lighting, so the next big growth point for LED lighting will be indoor lighting. However, indoor lighting is still in the state of being occupied by traditional lighting. How to make LED lighting break out from traditional lighting and gain an advantage in the competition. The legend of the scenery realizes the breakthrough of LED products from the following four aspects:
First, the price advantage. After years of development, Fengguang Legend has accumulated sufficient funds to cope with the changes in the LED market. All of the LED lamp beads purchases come from well-known foreign companies and are purchased in large quantities, so they can purchase the best and cheapest products. Strong production capacity and just the right cost control.
Second, clear positioning. LED is just a lighting tool and cannot be made into a luxury product. Fengguang Legend has positioned its products as end-consumer products to meet the needs of the vast majority of consumers.
Third, a unique way of promotion. LED sales and promotion methods have many differences with traditional lighting. Fengguang Legend has tailored the LED promotion method for dealers, and has held more than 10 promotion conferences nationwide.
Fourth, the cooperation of manufacturers. Fengguang Legend's distribution center is operated by the manufacturer and the general agent. The cooperation between the manufacturer and the agent reduces the operating cost, and the background service is forwarded to ensure the timeliness and service quality of the service.
The major media are the legends of Fengguang Legend:
1. The company is clearly positioned. The LED lighting industry is chaotic, and the price war is one after another. Take the market 1W ceiling lamp as an example. The price difference is very different. The positioning of the enterprise is very important. The Fengguang legend of the brand route is not a part of the benign development of the company. The essential.
2. Participate in the formulation of LED standards. The LED industry still lacks the national standard for LED lighting. Therefore, the participation of Fengguang Legend in the formulation of industry standards is very beneficial to the development of enterprises.
3. Pay attention to the adjustment of the country to the industry. The 18th Central Economic Work Conference put forward the concept of ecological and energy-saving development. This is an important sign of the emergence of the new situation. The future development of LED will surely be in full swing.
4. Move closer to the west. The LED market in coastal and central developed cities has been divided, and the market potential in the western region is huge, and the competition is relatively fierce.
5, the brand breakout is at the time. In the field of LED applications, there are still few well-known brands, and it is necessary to have a well-doing company to achieve brand breakout.
6, the channel sinks. The state has introduced a number of policies to accelerate the construction and promotion of urbanization. The focus of market channels is tilting towards second- and third-tier cities, county-level markets, and rural markets. The LED lighting industry will usher in new development opportunities.
The development of Fengguang legend:
In 2003, Xiao Jin, the chairman of Fengguang Legend, led the early team to establish the legend of Fengguang, which mainly produced T4/T5 energy-saving brackets, energy-saving lamps and ballasts.
From 2003 to 2006, the factory concentrated on research, concentrated on products, accumulated rich production experience, and laid a solid foundation for the development of the factory.
From 2006 to 2008, the company entered the overall home lighting, created the two brands of “Fengguang Legend†and “Longfeng Eguangâ€, established sales channels and has more than 800 sales outlets.
From 2009 to 2011, LED lighting planning period, set up a LED R & D team, after a large number of social surveys and market analysis, completed the LED lighting product category planning, developed a series of LED lighting products put on the market trial operation.
In 2012, the LED lighting market was fully developed, focusing on indoor lighting, and signed a singer-songwriter “Phoenix Legend†to become a brand image spokesperson, accelerating the comprehensive transformation and brand upgrade of LED lighting applications.
Electrical Wire Cable,Copper Electrical Wires Cable,PVC Electrical Wire Cable,Flexible Electrical Wire Cable
Huayuan Gaoke Cable Co.,Ltd. , https://www.bjhygkcable.com