[Source: LED Engineering's "good LED products," September issue of the magazine reporter / Liu Pingping] "brand building is a long-term process, not a form of short term to create their own brand, the first to do product. The serialization, the second is practical, the market share is high, and the other is the development of new products.†Wang Chengxiang, deputy general manager of Shenzhen Quanxin Electronic Technology Co., Ltd. (hereinafter referred to as “Quanxin Electronicsâ€) said Quanxin Electronics has been striving to shape its own brand and find a way to make Quanxin Electronics develop faster and more stable.
Quanxin Electronics is mainly engaged in the design and development of analog and RF integrated circuit products for power management, LED lighting and display driving, wireless communication, high-speed data interface, optical fiber communication, etc. LED driver ICs account for half of Quanjin's total electronic output. Wang Chengxiang said, "In the LED module, our market positioning is mainly concentrated in the field of lighting."
Optimistic about the home lighting market
In the field of LED lighting, Wang Chengxiang is more optimistic about the home lighting market. "The main reason why LED lamps can not be popularized in ordinary people's homes is that the price is difficult to lower, but from the price of the whole lamp, the price of LED price reduction is very fast, and the current price is very close to the popular level. â€
According to statistics from the High-Tech LED Industry Research Institute (GLII), the average price of LED bulbs decreased by 10.9% in the first quarter of 2013, and the price of LED fluorescent tubes continued to decrease, with the average price falling by 12%.
The reporter found in the market that the minimum sales price of 3W bulbs is less than 5.3 yuan / only, and the minimum sales price of 5W bulbs has exceeded 7.5 yuan / only. Since the 3W and 5W series of LED bulbs account for more than 53% of the domestic market, the price drop directly affects the price of the overall LED bulbs to a certain extent.
In the lighting section, the reporter compared the prices of similar products in Tmall, Jingdong and other shopping malls, and found that many 3W ceiling lamps fell below 10 yuan, and the price of brand products such as NVC and Opp remained at the price range of 30-40 yuan; The lowest price of 4W LED kitchen lights is 38 yuan, and the 8W LED panel lights are between 60-70 yuan.
As the price of LED lamps decreases, the demand for LED indoor lighting will increase rapidly, and the corresponding IC demand will increase. Wang Chengxiang said that when LED lamps are fully popularized, several leading solutions will be formed. “At that time, we will carry out large-scale production according to these schemes, and the cost of IC will naturally drop.â€
>>>Unfinished , please refer to the September issue of Gaogong LED 's " LED Good Products" magazine.
Quanxin Electronics is mainly engaged in the design and development of analog and RF integrated circuit products for power management, LED lighting and display driving, wireless communication, high-speed data interface, optical fiber communication, etc. LED driver ICs account for half of Quanjin's total electronic output. Wang Chengxiang said, "In the LED module, our market positioning is mainly concentrated in the field of lighting."
Optimistic about the home lighting market
In the field of LED lighting, Wang Chengxiang is more optimistic about the home lighting market. "The main reason why LED lamps can not be popularized in ordinary people's homes is that the price is difficult to lower, but from the price of the whole lamp, the price of LED price reduction is very fast, and the current price is very close to the popular level. â€
According to statistics from the High-Tech LED Industry Research Institute (GLII), the average price of LED bulbs decreased by 10.9% in the first quarter of 2013, and the price of LED fluorescent tubes continued to decrease, with the average price falling by 12%.
The reporter found in the market that the minimum sales price of 3W bulbs is less than 5.3 yuan / only, and the minimum sales price of 5W bulbs has exceeded 7.5 yuan / only. Since the 3W and 5W series of LED bulbs account for more than 53% of the domestic market, the price drop directly affects the price of the overall LED bulbs to a certain extent.
In the lighting section, the reporter compared the prices of similar products in Tmall, Jingdong and other shopping malls, and found that many 3W ceiling lamps fell below 10 yuan, and the price of brand products such as NVC and Opp remained at the price range of 30-40 yuan; The lowest price of 4W LED kitchen lights is 38 yuan, and the 8W LED panel lights are between 60-70 yuan.
As the price of LED lamps decreases, the demand for LED indoor lighting will increase rapidly, and the corresponding IC demand will increase. Wang Chengxiang said that when LED lamps are fully popularized, several leading solutions will be formed. “At that time, we will carry out large-scale production according to these schemes, and the cost of IC will naturally drop.â€
>>>Unfinished , please refer to the September issue of Gaogong LED 's " LED Good Products" magazine.
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