As a result, LED ceiling lights have become the fist products of many lighting companies to enter the market, and have become the main products in the terminal dealers, occupying a very important position.
Market capacity expansion
Take the Chengdu terminal market as an example. In 2012, the proportion of LED ceiling lamps in Chengdu's major lighting stores was not high, and the storefront selling LED ceiling lamps only accounted for about 30% of the current. However, entering 2014, the LED ceiling light can be seen everywhere in the terminal market, and is promoted by distributors and manufacturers as fist products.
"We only settled in Lovelight last year. LED ceiling light is the main product in the store. There are three series of Xinkang, Xinhui and Baohui, accounting for about 20%, and the sales volume of engineering channels is the largest." Chengdu Love Light Fort New Insurance Door dealer Zhang Li told reporters.
The reporter visited the site and found that whether it is a new lighting store or a traditional LED lighting store, the ceiling light is an indispensable product.
"In the past two years, the overall development of LED is improving. As an important sub-category, LED ceiling light is favored by many merchants. Its application range is wide, and the market capacity will gradually increase. As long as the market has demand, the capacity will continue to increase. For example, jewelry Shops, at present, Jindafu, Chow Sang Sang, Luk Fook Jewellery and other chain stores have almost been rebuilt, the most used is the 12W LED ceiling light." Zhang Li added.
Through the investigation and statistics of Chengdu Jinfu Lighting City, Liangli Denghuanggang, Ai Dengbao, and Bayi Lighting City, all the lighting stores selling LED products can basically see the ceiling lights, nearly 100 brands of big and small brands. . Dealers believe that LED ceiling lights, like downlights, lamps, and flat-panel lights, are increasingly in demand and are an indispensable category.
3-5W maximum volume
It is understood that the volume of ceiling light is mainly dependent on engineering channels, retail sales are very small, and the sales of low power is far greater than the sales of high power.
“We sell ceiling lamps for nearly two years, and the biggest sales are 3W and 5W. Ceiling lamps are used in offices, supermarkets, schools, hotels, etc. 3-5W low-power ceiling lamps can fully meet the lighting needs, no need to adopt large Power ceiling lamp.†He Rong, the sales manager of Sugawara Lighting, said that only some special places require strong direct light, high-power ceiling lights are used when the brightness requirements are particularly high, and long-term use of high-power ceiling lights will affect vision.
Comprehensive quality and price, as well as demand, 3-5W cost is the highest, and is the most common and easiest to find "star" products in the terminal market.
“In all LED ceiling light products, 3W LED ceiling light technology is the most mature, and the illumination and price are also in line with the needs of consumers. It is the mainstream product on the market. The demand above 5W is relatively small, which can only account for 3W. About 1/4." He Rong added.
The price is still chaotic
The increase in market demand has directly led to increased competition between enterprises and dealers. It is surprising that the focus of attention on ceiling lamps is peculiar, and the quality is even after the price.
"Don't tell me how good the quality of the product is, and the low price is the key point. At present, LED lighting is an era that relies on price to fight the world." A dealer mentioned the reporter bluntly.
According to the survey, the price of ceiling lamps in the terminal market is relatively chaotic, and the price of 3W ceiling lamps can vary from a few yuan to several tens of dollars. A lighting store called Rainbow Lighting, which specializes in low-end products, has a large price advantage. A 3W ceiling light is priced at only 6.5 yuan, which is several times lower than some well-known brands. According to its sales staff, the sales of LED ceiling lights for rainbow lighting are particularly good, and they are no different from the best-selling bulbs and ceiling lamps.
"Now there is no 'criteria' in the LED market. Most companies and businesses follow their own ideas. The price chaos will continue for a long time. I believe that the market will return to the right track, not only by price, but by quality. The key.†Chen Yuansheng, dealer of Yaju Lighting, said.
It is understood that the price difference of LED ceiling light is mainly between the brand and the brand, the price gap of a 3W ceiling lamp ranges from 3-20 yuan.
However, most dealers believe that as LED products continue to mature, consumer awareness continues to be high, and the future market competition will shift from price competition to quality competition and brand competition.
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