The lighting industry has always had no shortage of stories. Since the new LED light source enters the lighting industry, with the global response to new energy green lighting, the country's energy-saving policy support and the capital market's enthusiasm for the new energy sector, the lighting of the rivers and lakes is dark. The budding trend has been pushed to the cusp.
2014 is not only the most dangerous period of the transformation of the lighting industry, but also the development period of the most prosperous LED lighting. At present, the focus of the entire industry is undoubtedly the question of "how to live? What kind of posture to live?", because the industry enters the most insane critical point, and it is more important to live than ever.
From the perspective of “super†dealers, they are not reconciled, uneasy, and unsatisfied. They have become three different feelings. The following check-in: If you want to have a “high, high, big†traditional brand, you want to get rid of too strong. The policy intervention and the short-term transformation of the adaptation period brought about the counter-effects; and for the "high, rich, handsome" new enterprises, they feel that the handsome guy has no intention, the deeper "connotation" is slightly insufficient; for the industry "Sui Si" class of small and medium-sized enterprises, even the opportunity to exchange peers is even "favored." On the other hand, dealers are also classified by the manufacturers as the above three categories. Therefore, this is a normal state of the human heart, and it is a board that is very equal.
LED shock brings the most “bad situation†in the lighting industry, but it is also the “best opportunity†for the opportunity. Undoubtedly, the high transparency and openness of the industry chain is reflected in the mature supporting forms of light source technology, optical technology, heat dissipation technology, drive technology, intelligent response, product structure, process and industrial chain resources. Taking the profit of the whole industry further lower is the biggest "bright spot" of LED in addition to the contribution of energy saving. The user smiled, the industry media laughed, the hardware die-casting factory smiled, the optical kit company laughed, and the light source and driver of LED lighting Most of the finished lighting factories and dealers are crying...
To elaborate on the factory, the three types of enterprises defined above are actually not so good.
First of all, the traditional veteran, the transformation pain is affirmative, basically wait for the market to mature, the morale is affected, the effective avoidance of investment risks, but missed the dealers full of enthusiasm for high profit opportunities, so that the industry's new brands have The opportunity to encroach on development. At the same time, there are government-supported enterprises at the provincial level, and the energy-saving renovation of municipal projects and state-owned enterprises in regional markets has also been divided, so the concentration point is still a functional style that has been pulled down. To break the game, companies naturally have to sacrifice profits, but also limit the dealers to reduce profits to meet the impact of the price threshold.
Secondly, a large number of new LED brand companies have strong capital background and technical background, chips and light sources are effective, but channel penetration is still a full range of products and services competition, looking for "high, high, big" traditional distributors Cooperation seems to be wishful thinking. At the same time, these best distributors are in the hands of traditional lighting brands. They have high expectations for the LEDs of traditional brands that operate. Unless the original owners have no role, it is difficult to let them represent other brands.
For small and medium-sized enterprises, the foundation and resources are quite weak. If the technology or price can play its due advantages, it can still live a good life. If there are no bright spots, then I think that "abandoning" is a more sensible choice.
This year, it is not easy to wait for it. The consolidation of the relationship between manufacturers is hard-won. The deep binding of interests is the trend of the times. We cannot completely "when the two sentiments are long-lasting, they are squatting in the dynasty." Good wishes to understand, life is a problem, where is it long? The circle of lighting is not big, even if it breaks up, I only hope that both sides can say generously: If you are well, it is sunny.
2014 is not only the most dangerous period of the transformation of the lighting industry, but also the development period of the most prosperous LED lighting. At present, the focus of the entire industry is undoubtedly the question of "how to live? What kind of posture to live?", because the industry enters the most insane critical point, and it is more important to live than ever.
From the perspective of “super†dealers, they are not reconciled, uneasy, and unsatisfied. They have become three different feelings. The following check-in: If you want to have a “high, high, big†traditional brand, you want to get rid of too strong. The policy intervention and the short-term transformation of the adaptation period brought about the counter-effects; and for the "high, rich, handsome" new enterprises, they feel that the handsome guy has no intention, the deeper "connotation" is slightly insufficient; for the industry "Sui Si" class of small and medium-sized enterprises, even the opportunity to exchange peers is even "favored." On the other hand, dealers are also classified by the manufacturers as the above three categories. Therefore, this is a normal state of the human heart, and it is a board that is very equal.
LED shock brings the most “bad situation†in the lighting industry, but it is also the “best opportunity†for the opportunity. Undoubtedly, the high transparency and openness of the industry chain is reflected in the mature supporting forms of light source technology, optical technology, heat dissipation technology, drive technology, intelligent response, product structure, process and industrial chain resources. Taking the profit of the whole industry further lower is the biggest "bright spot" of LED in addition to the contribution of energy saving. The user smiled, the industry media laughed, the hardware die-casting factory smiled, the optical kit company laughed, and the light source and driver of LED lighting Most of the finished lighting factories and dealers are crying...
To elaborate on the factory, the three types of enterprises defined above are actually not so good.
First of all, the traditional veteran, the transformation pain is affirmative, basically wait for the market to mature, the morale is affected, the effective avoidance of investment risks, but missed the dealers full of enthusiasm for high profit opportunities, so that the industry's new brands have The opportunity to encroach on development. At the same time, there are government-supported enterprises at the provincial level, and the energy-saving renovation of municipal projects and state-owned enterprises in regional markets has also been divided, so the concentration point is still a functional style that has been pulled down. To break the game, companies naturally have to sacrifice profits, but also limit the dealers to reduce profits to meet the impact of the price threshold.
Secondly, a large number of new LED brand companies have strong capital background and technical background, chips and light sources are effective, but channel penetration is still a full range of products and services competition, looking for "high, high, big" traditional distributors Cooperation seems to be wishful thinking. At the same time, these best distributors are in the hands of traditional lighting brands. They have high expectations for the LEDs of traditional brands that operate. Unless the original owners have no role, it is difficult to let them represent other brands.
For small and medium-sized enterprises, the foundation and resources are quite weak. If the technology or price can play its due advantages, it can still live a good life. If there are no bright spots, then I think that "abandoning" is a more sensible choice.
This year, it is not easy to wait for it. The consolidation of the relationship between manufacturers is hard-won. The deep binding of interests is the trend of the times. We cannot completely "when the two sentiments are long-lasting, they are squatting in the dynasty." Good wishes to understand, life is a problem, where is it long? The circle of lighting is not big, even if it breaks up, I only hope that both sides can say generously: If you are well, it is sunny.
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