After the lighting assets are moved, Osram will invest another 3 billion euros in coded packaging and special lighting.

- Plan to invest approximately 2 billion Euros for research and development by 2020

- Another plan to invest 1 billion euros to build a new LED chip factory by 2020

- "Diamond" program promotes growth and sustained corporate value

- It is estimated that by 2020, the average annual growth rate of income will reach 8%, and the average annual growth rate of EBITDA will reach 9%.

Osram, who is at the forefront, has released a new investment plan today.

First, OSRAM will invest approximately 370 million euros in the photovoltaics (OS) sector to build a new LED chip factory in Kulim, Malaysia. With regard to further expansion measures already under planning, the company expects total investment to reach around 1 billion euros by 2020. The new plant will be the world's largest and most recent 6-inch LED chip production base.

OSRAM also plans to invest in the Specialty Lighting (SP) sector to promote the widespread adoption of new technologies in the market and further develop growth potential. In the recently established Lighting Solutions and Systems (LSS) division, OSRAM will introduce various measures in the coming years to achieve intelligent and technically demanding lighting solutions. In addition, OSRAM will develop new features in electronic ballasts and light management systems over the next two years.

Of course, some institutions believe that in order to fulfill the above investment commitments, in addition to benefiting from the sale of the original Foshan Lighting's equity, whether it can successfully sell some of the lighting sales at a good price is also a key financial guarantee.

Osram CEO Berlien said recently that for the traditional bulb business, finding the right future owner is more important than the price. “I am not looking for the best price, I am looking for the best buyer.” Berlien told reporters, but he added: “Of course the price is definitely appropriate.”

Osram officially said last week that it has started the sale of assets for the lighting business, and it wants to focus on its more advantageous LED packaging and special lighting. This means that Chinese buyers, including Mulinsen, Feile Audio and Dehao Runda, will enter a critical battle in the next few months.

Berlien said that although the annual sales of this part of the business are declining, the annual sales are still 2 billion euros, involving 18 factories totaling about 11,000 people.

Some bankers expect the sale price of these assets to be around 3-4 billion euros.

Berlien added that the Osram and Sylvania brands are very attractive to buyers, and I expect to tie up a 10-year brand license, but can also consider a different number of years. ”

“I think 10 years is fair,” Berlien said, but he added: “It depends on the negotiations.”

“In the past, OSRAM, lighting was the core business,” Berlien told analysts. “Now the new core of OSRAM is clearly LED packaging.”

Indeed, Osram announced today that it is investing 1 billion euros to build a new LED chip factory in Malaysia.

Olaf Berlien, CEO of OSRAM, said: “Osram’s outstanding performance in fiscal year 2015 comes from the company’s timely adjustment of its operating strategy in recent years. We are now working to increase the growth rate of white LED “Diamond” products. The purpose of research and development is not only to consolidate the company's current leadership position, but also to expand the scope of application, we also hope to significantly enhance our market position in large-scale general LED lighting."

What is the future of OSRAM, Berlien describes as "three pillars", which include optoelectronic semiconductors - LED chips; professional lighting, including industries such as automotive, push to laser and OLED technology; and lighting solutions and systems, combined with LED drivers Modules and luminaires to provide services and solutions.

OSRAM's goal is to achieve annual revenues of 5 to 5.5 billion euros by 2020.

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