Liard's strategic upgrade, to create "100 billion Liard"

On March 22, 2016, Liard Optoelectronics Co., Ltd. (stock code: 300296) held a group strategy conference in Beijing on the theme of “Cultural Technology Extreme Experience”, which was managed by the government, industry, securities, media guests and the group. Under the joint witness of the layer, Li Jun, chairman and general manager of the Liard Group, officially released the long-term “cultural science and technology + finance” strategy of the Liard Group, and the “global audio-visual culture leader” became the future development of the Liard Group. Vision. In addition, at this conference, Liard explained to the industry the 2015 annual report, the introduction of VR technology, and the cultural tourism model. Liard and many partners completed the strategic signing, and released the Liard TWA Super. Energy-saving screen products.

Liard Group Unveiling Ceremony

2015 annual report brightened double the year-on-year profit growth

In 2015, Liard achieved rapid and steady development. According to the 2015 annual report, Liard achieved total operating income of RMB 2,022,625,059.04, an increase of 71.42% over the same period of last year. The net profit attributable to shareholders of listed companies was RMB 330,789,116.80, an increase of 105.05% over the same period of last year.

Li Nannan, deputy general manager and secretary of the board of directors, interprets the annual report

In the face of Lia's brilliant transcript, Liard, chairman and general manager of Liard, said that it was mainly benefited from the "LED small-pitch TV, LED intelligent lighting, and The “four-wheel drive” strategy, which is based on the four major business segments of the Display System and the Stylistic Education Media, achieved its stated goals through the dedicated efforts of 2013 to 2015:

1. LEDs have a high-speed growth with small pitch (more than 70% compound growth in three years), and the global market share of LED small pitch is more than 50%. 2. LED green intelligent lighting market has achieved remarkable results. Especially after Jinda Lighting joined, the Group's LED lighting sector has sprung up and become a leading company in the LED lighting engineering industry. 3. The integration of culture and technology has leapt to a new level. After Jin Lixiang joined, Liard Group will be able to shine in LED display rental products, leasing business and performance visual effects. 4. In the field of LED display integration, Liard maintains an advantage, is accumulating strength and ready to go, and will show a high-speed growth trend. The strategic layout of “four-wheel drive” laid a solid foundation for the rapid development of Liard in the next three years.

Strategic upgrade to create "Lead" system with "cultural science and technology + finance" strategy

Li Jun, Chairman and General Manager of Liard Group, released a new strategy for Liard

The achievements made in 2015 have made Liard full of confidence in the future development. At this strategic conference, Li Jun officially released the new development strategy of Liard, and carried out the development strategy upgrade based on the original "four-wheel drive" strategy, and committed to making Liard a global audio-visual culture. By. According to Li Jun, Liard's new strategy will focus on cultural experience, focusing on VR technology and cultural fields as two major development priorities, with three business models of product and service, creative integration and cultural experience operation, ultimately achieving “100 billion yuan”. Liard."

Li Jun gave a detailed introduction to Liard's strategic upgrade path at the press conference. He believes that, first of all, Liard will upgrade the technology products from “hard” to “soft” by increasing the proportion of software and services. Secondly, through the overall solution of audio-visual applications, Liard will be integrated from the traditional small Upgrade to large integration; Secondly, through the operation of audio-visual cultural experience projects and investment in audio-visual cultural content industry, from “technology + culture” to “cultural technology +”, and finally upgraded to “cultural technology + finance”; finally, through capital operation, Upgrade the Liard Group to “Thousands of Liards”.

Layout culture industry focuses on VR technology to create a multinational group of audiovisual culture

In terms of business model, Liard began to comprehensively arrange cultural tourism performances after acquiring Lifeng Culture and Jin Lixiang. In Li Jun's view, sitting in the theater to watch the program is the 1.0 version of the cultural performing arts. The impression series launched by Zhang Yimou is called the 2.0 version. The "Seeing Pingyao", which incorporates more scientific means, is version 3.0, but he wants to achieve it. It is a fusion of modern sound and optoelectronic technology, as much as possible to explore the cultural connotation of tourist attractions, and organically combine it with people's audio-visual experience. "What we want to build is the 4.0 version of the cultural performing arts."

Lifeng Culture President Dai Xu Demonstrates Cultural Tourism Project

VR (Virtual Reality) technology has become the hottest topic in the global technology circle since the beginning of this year's CES 2016. With keen market insight and forward-looking strategic vision, Liard realized the development opportunities brought by VR technology to Liard and laid out in advance, aiming to perfectly integrate LED screen and VR technology to create the ultimate experience of cultural technology.

Liard will strengthen the research and development and introduction of VR technology in the commercial field, invest in the content production company, integrate the cooperation resources of Black Crystal Technology, Digital Tiger Image, Dimenco of the Netherlands, etc., focusing on cultural and entertainment parks, cultural and technological experience museums, performing arts, and direct goals. Refers to the creators of VR commercial field.

Lia De VR Product Director Zhang Zhen explained VR technology

As a professional integrated service solution provider for digital visual experience, Digital Tiger Image is one of the most professional digital creative integration service providers in China. Liard teamed up with several tiger images to create a new experience in cultural technology. The business covers "multimedia performing arts, digital exhibition halls, film and television animation" and other aspects. It will focus on multidimensional cross-border of visual art, digital experience, theme creativity, space design and technological innovation. Integration and industry applications.

Li Rui, Chairman of the Digital Tiger Image, introduced the company profile

Black Crystal is committed to the development and industry application of VR virtual reality and interactive technology. It is the first technology company in China to engage in VR virtual reality research and development. The "marriage" between Liard and Black Crystal will realize the effective combination of LED display and VR. Based on the small-pitch display, it will promote the commercialization of VR in the form of theme parks, such as virtual tour, virtual flight, virtual driving. Virtual video scenes, etc., allow people to immerse themselves in the closed LED display space, and experience the sensory scenes such as travel scenes, flight driving, and integration into movies and television that are difficult to achieve with high fidelity.

Xu Jing, CEO of Black Crystal Technology Co., Ltd.

“Liyad is no longer a traditional manufacturer of audiovisual products,” Li Jun stressed. Liard’s future business strategy will implement “cultural technology + finance”, making Liad a cultural technology financial operator and audiovisual product provider. , audiovisual solution provider, audiovisual cultural experience operator, audiovisual culture industry chain investor, "Lyed will become a global audiovisual culture multinational group under the guidance of the new strategy."

On-site strategy signing strong cooperation and win-win cooperation

At the press conference, Liard announced the signing of a development financial cooperation agreement with the China Development Bank Beijing Branch. The National Development Bank is the main bank for medium and long-term investment and financing in China, focusing on promoting the construction of the Zhongguancun demonstration area and providing the core driving force for the development of Zhongguancun high-tech enterprises. As one of the outstanding enterprises in the Zhongguancun Demonstration Zone, Liad has established long-term, stable and in-depth development financial cooperation through friendly consultations with the Beijing Branch of the China Development Bank to promote investment and financing system reform and market construction. Relationship, signed a development financial cooperation agreement with a quota of 5 billion yuan.

Liaard and Chengdu Wuhou District Project Strategic Cooperation Signing Ceremony

Subsequently, Liard and Chengdu Wuhou District People's Government and Chengdu Cultural Tourism Development Group Co., Ltd. reached a strategic cooperation intention, which will make full use of the advantageous tourism resources of Wuhou District, and the technology of Chengdu Wenlv Group and Liard Company. The combination of talents, capital and other resources will create a deep-seated and supportive project for innovative cultural tourism in Wuhou District, further develop the cultural tourism industry, and promote the transformation and upgrading of the tourism industry.

Liaard and Sichuan University Zhisheng strategic cooperation signing ceremony

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