"From the upgrading of product technology, TV also has to look at Hisense." On April 12th, at the new conference of the new generation of Hisense ULED ultra-thin TVs, Liu Hongxin, president of Hisense Group, said that he was emboldened.
For the competition in the color TV industry, the mainstream has begun to return to the picture quality itself, which is also the "universal language" of consumers worldwide. We can see that the topic of color TV in 2016, whether it is OLED, Quantum dots, 4K HDR, or ULED super quality, is to strive for the user to obtain the best picture quality, and Hisense is unquestionably sticking to the color TV picture quality. The most typical representative.
Hisense began to launch focused UHD TVs in March 2014. So far, it has evolved to the third generation. Its "hard power" is mainly reflected in the following points:
1. The first realization of 8K display shows the strong power in the field of ultra-clear display;
2, equipped with a comprehensive upgrade of the third generation of dynamic backlight technology, you can do so that each backlight can achieve 4096 brightness gradients, so that the image is more delicate backlight adjustment;
3, Hisense's self-developed Hi-view Pro chip can divide the image into 600 independently controllable areas, and effectively supplement the dynamic backlight partition control through image partition control.
At this conference, we saw that Hisense's "hard power" opponent is still OLED TV, Liu said Hisense's new generation of ULED TV peak brightness of up to 1200 nits, is 2 to 3 times the conventional products, achieved 10 million The dynamic contrast ratio and the color gamut range of 106% NTSC exceed the requirements of the world's most demanding UHD Premium HDR display performance standards, and once again exceed the OLED in the comprehensive display effect.
At the same time, Liu also said that Hisense has never said that he does not do OLED TVs. Hisense is a television technology company. In the future, more new technologies, Hisense, will participate in it. However, to truly launch a product, it must meet the maturity of technology and products. Quality and users like these three conditions.
As the host Zhang Bin said, 2016 is a veritable sports year. In June, the storm in the French European Cup will soon be sweeping the world. Hisense, as the top ten sponsors of the European Cup, has released a custom version of the European Cup fans - ULED ultra-definition Internet TV, not only in the quality of technology for the European Cup. Tailored, and tailored the European Cup special resources, the European Cup during the 51 full coverage of exciting events, and set a special European Cup column, including competition information and collections on demand content. Fans can not only watch genuine high-definition videos associated with European Cups on the TV, but also use the mobile phone to push the video they are watching to the TV.
In addition to the European Cup resources, Hisense ULED ultra-quality Internet TV also gathered international mainstream events such as football, basketball, tennis, golf, and fighting. Users can watch the European Championship, Bundesliga, NBA, WWE, Australian Open, French Open, Golf U.S. Open A series of exciting events.
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