On the morning of April 25th, KFC launched its first concept store “Original+†at the Shanghai National Convention and Exhibition Center. Micky Pant, CEO of Yum Brands China, also appeared in front of the media for the first time. It seems that Yum! is quite good for this store. For the sake of attention.
The biggest selling point of this store is to order food smartly, not only providing smart ordering machines but also Baidu's secret robots . This is KFC's exclusive ordering robot based on Baidu's secret. Based on the speech recognition and semantic understanding technology, Baidu's secret robots complete the ordering service for customers. This is the first time that Baidu's artificial intelligence equipment has realized the application of chain catering scenes.
The whole experience process is like this: press the robot's external round button and say "Start ordering", the robot will ask you what you need to choose, and the LCD will show you five kinds of packages, two kinds of coffee. Menu; the robot will ask you "need to take a takeaway or gossip", answer it and then tell it the package you have chosen, you can go to the other side of the meal to take the meal. In addition to cash, Alipay, WeChat payment methods, KFC also began to support Baidu wallet.
At present, the secret robot only supports the choice of meal order. At the scene, the latest spokesperson of the KFC brand, Lu Han, personally demonstrated and ordered a No. 5 package. Considering that the combination of Luhan and the postbox can attract a lot of fans to queue up, this package has a hot sale potential.
In addition to smart ordering, this store also has a wireless charging table. The environment of this restaurant is different from that of ordinary stores. The elements such as green bamboo, flower window, moon door and powder wall tile are very "new Chinese".
However, the location of the store in the exhibition center is unusual. Generally speaking, there is no exhibition period, there are few passengers here, and during the exhibition period, the most important function of such restaurants is to eat. KFC may be hoping to showcase its new stores and new images with a variety of exhibition platforms.
After Yum! Group announced the spin-off of its China business, KFC China began to become active.
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