According to forecasts, future sales of touch screens and gesture control systems will continue to grow.
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Is it time for the button to be announced? If you climb into any of the recent concept cars, such as BMW i Vision Future Interaction, Acura Precision or Volkswagen T-Cross Breeze, you will be surprised to find the instruments of these cars. How clean and tidy the disc is, without the traditional buttons or knobs.
Today, automotive engineers are extending this dashboard design concept to production models.
According to IHS Automotive research, global sales of steering wheel control, speech recognition, touch screen and gesture control systems will increase dramatically over the next five years, as follows:
• Steering wheel: 11% increase
• Speech recognition: 12% increase
• Touch screen: 13% increase
• Gesture control: 35% increase
• Traditional control buttons: 2% increase
IHS analyst Mark Boyadjis believes that drivers prefer to use their familiar user control system in their cars, preferably like smartphones, game consoles and tablets.
“The availability of consumer electronics systems is one of the important metrics for modern cars,†Boyadjis said. “For example, touch screens have become quite popular in cars. This kind of consumer electronics has been around for a long time.â€
As early as the 1980s, there were more than 40 dashboard buttons on the Cadillac Allante Roadster. The goal is to make sure that the driver can always focus on the road ahead while holding the steering wheel with both hands.
However, this is much simpler to say than to do it. In February of this year, JDPower's Vehicle Dependability Study found that 20% of the vehicles in the three-year-old vehicle were related to infotainment systems, navigation systems and sound systems.
According to JDPower's research, Bluetooth Bluetooth pairing is difficult, the voice recognition system is not reliable, and the navigation system is difficult to use. It is among the top 10 most troublesome problems.
Global sales data (million)
20142021
Center console button 82.192.5
Steering wheel switch 37.475.8
Multi-function control button *2.27.1
*Examples include BMW iDrive and Audi MMI
Source: IHS Automotive
Automakers have already kept these complaints in mind. Ford Motor Co. received a number of complaints about its MyFord Touch pure touchscreen infotainment system, and then returned to the physical button to launch a redesigned Sync3 system with eight buttons.
But Boyadijs believes that this is only a temporary setback for the touch screen. He pointed out that IHS had surveyed 4,000 car buyers and asked them about their habit of using a smartphone while driving.
Among them, 75% of respondents hope that the vehicle is equipped with a voice recognition system, 70% want to be able to use the touch screen of the center console, and 69% prefer steering wheel control. Note that this survey is a multiple choice.
Today's car manufacturers are shifting from traditional buttons to steering wheel control, speech recognition systems and gesture control systems, which is why.
Which companies will benefit from this megatrend? According to IHS forecasts, there are currently more than 10 suppliers in the cockpit control system market, but Valeo, Kostal, Six large suppliers such as Tokai Rika, Preh, Delphi and TRW will have a market share of more than 50%.
For the German Preh Group, which produces cockpit control systems, factory automation and electric vehicle Battery management equipment, the vehicle cockpit market is quite prosperous.
If you are the owner of the BMW 7 Series, it will certainly not be unfamiliar to the iDrive control knob provided by Preh, and for the buyer of the new Mercedes-Benz E-Class, the steering wheel control switch of the vehicle Also provided by Preh.
Last year, it reported that Preh's global sales reached $864 million, up 25%. Company CEO Christoph Hummel said the cockpit control system brought the company 80% growth.
In an interview with Automotive News on March 11th, Hummel said he wouldn't throw traditional buttons and knobs into the trash.
“For example, when adjusting the temperature of the air conditioner, I still want to use the knob directly instead of entering the 2nd and 3rd floor menus to find the function of temperature adjustment.†Hummel said, “I think there will definitely be some buttons, but the number will definitely be there. Reduced."
This is mainly to see the choice of consumers. Some people like voice commands, and others like touch screens or traditional knobs. Hummel said, "It depends on my mood and what I want to do."
Therefore, in this respect, both Hummel and Boyadijs are not ready to completely abandon the button. But if we can draw conclusions from a new wave of concept cars, it is that the Allante-style button group is definitely a past tense.
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