Traditional robots are a hundred years old, how should companies find new ways?

China's robotics industry is experiencing rapid growth. However, traditional robots are now facing a period of stagnation. To keep up with the evolving market, it's essential to find new driving forces to support conventional robotic systems. The field is at a crucial turning point, transitioning from machines to more human-like entities. The question is, how should companies navigate this change, and what challenges will they face moving forward? Recently, during the "2017 Forum" held in Beijing, Qu Daokui, the Counselor of the Shenyang Municipal Government and President of Xinsong Robot Automation Co., Ltd., shared his insights with the media. He emphasized that in the future, robotization will be widely implemented at the production level, and humans will focus more on developing their expertise and intelligence. Qu predicted that within the next five to ten years, China could see the emergence of many world-class high-tech companies. When asked about how robot enterprises can adapt to the fast-paced development of the industry in an era of multi-technology integration and "software-defined everything," Qu highlighted that robots are currently at a major turning point in their evolution—from machines to people. Technologically, robots have evolved from traditional machinery to a new generation focused on human-like intelligence, wisdom, and flexibility. This shift has led to a fundamental redefinition of what a robot is. As a result, the supporting technologies must also undergo significant changes. Today’s robots represent a deep integration of various cutting-edge technologies. The key here is not just "integration," but "fusion." While "integration" refers to a physical-level combination—often a simple addition or quantitative change—"fusion" implies a deeper, chemical-like interaction between multiple cross-border technologies, creating a synergistic effect. Thanks to new technologies, modern robots can now work collaboratively, communicate, and integrate with other systems. These are known as collaborative robots, or cobots. In the past, robots were mainly used in manufacturing, but today, their applications span across industries, including defense, security, and consumer services. Under such circumstances, how should Chinese robot companies respond? Qu Daokui provided several key recommendations: First, China's robotics industry is growing rapidly. Since 2013, it has become the world's largest industrial robot market, which is a major advantage. In recent years, Chinese robotics research and innovation have emerged as a third global force, alongside Europe and Japan. As robot technology evolves, future improvements will require Chinese companies to shift from quantity to quality. They must build strong independent innovation capabilities, establish their own brands and intellectual property. Without these, even if products are better in quality and function, they will still be seen as imitations, making it hard to build a strong brand. With traditional robots reaching a plateau, the new era of robotics is just beginning. Chinese companies should seize this opportunity and invest heavily in innovation and R&D. Second, at the national level, there needs to be a top-down strategy and clear development plans. While China's robotics sector has grown quickly, it has also faced issues like low-level duplication and unhealthy competition. Some products may lack quality, branding, and reliability, leading to a "bad money drives out good money" scenario. This environment hinders further progress. Therefore, the government and regulatory bodies must create a better ecosystem for sustainable development. Third, Chinese companies need to identify their unique strengths and focus on specialized areas. Robotics is a "three-high" industry—high technology, high talent, and high capital intensity. However, many Chinese firms are actually "three-lows"—lacking in talent, technology, and funding. This makes it extremely challenging to compete effectively. Finally, Chinese robotics companies must avoid the old path of competing through low-cost, labor-intensive methods. Future competition will be based on functionality, performance, quality, and brand reputation. Companies must strengthen innovation, improve product quality, and build valuable competitive advantages rather than relying solely on price wars. This is especially critical for the long-term success of the Chinese robotics industry.

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