Traditional robots are a hundred years old, how should companies find new ways?

China's robotics industry is experiencing rapid growth. However, traditional robots are now facing a challenging period. To keep up with the evolving landscape, it's essential to find new driving forces that can revitalize this sector. Robots are currently at a critical turning point in their evolution—from machines to more human-like entities. The question is: how should companies navigate this transformation? This challenge is one that all robot enterprises must confront. Recently, during the "2017 Forum" held in Beijing, Qu Daokui, the Counselor of the Shenyang Municipal Government and President of Xinsong Robot Automation Co., Ltd., shared his insights with the media. He emphasized that in the future, almost all levels of automation will be achieved at the production level, and humans will need to focus on developing their expertise and wisdom. Qu predicted that within the next five to ten years, China will see the emergence of many world-class high-tech companies. When asked about how robot companies should handle the fast-paced development of the industry amid the integration of multiple technologies and the "software-defined everything" trend, Qu highlighted that robots are at a major turning point in their evolution from machines to people. Technologically, they have transitioned from traditional machinery to the next generation of intelligent robots, with a strong emphasis on human-like intelligence, wisdom, and adaptability. As a result, the definition of a robot has evolved significantly, requiring substantial advancements in supporting technologies. Today’s robots are essentially a deep fusion of various cutting-edge technologies. The key here is not just "integration," but "fusion." While integration refers to a physical combination—often a simple addition or quantitative change—fusion involves a deeper chemical reaction. It represents a multidisciplinary integration that creates a synergistic effect. Thanks to the introduction of new technologies, robots can now collaborate, communicate, and integrate with other systems. This has led to the rise of collaborative robots, or "cobots." In the past, robots were mainly used in manufacturing, but today, their applications span across industries such as defense, security, and consumer services. They are becoming increasingly ubiquitous. Under this changing environment, how should domestic robot companies respond? Qu Daokui offered several suggestions: First, China's robotics industry has been growing rapidly since 2013, making it the world's largest industrial robot market. This is a significant advantage. In recent years, Chinese robotics research and innovation have emerged as a third pillar alongside Europe and Japan. As robots become more intelligent, Chinese companies must shift from quantity to quality. Strong independent innovation, brand building, and intellectual property protection are essential. Without these, even if products are better in function and quality, they will still be seen as imitations and fail to build a strong brand. Now that traditional robots are reaching their limits, the new era of robotics is just beginning. Chinese companies must seize this opportunity and invest heavily in innovation and R&D. Second, at the national level, there needs to be a top-down strategy and clear policy direction. While China's robotics industry has developed quickly, it has also faced challenges such as low-level duplication and intense competition. Many products lack quality, brand recognition, and consistency, leading to a situation where inferior products may drive out the good ones. This "bad money drives out good" phenomenon hinders further development. Therefore, the government must create a favorable environment for sustainable growth. Third, Chinese companies must focus on their core strengths when developing. Robotics is a "three-high" industry—high technology, high talent, and high capital intensity. However, many Chinese enterprises are characterized by the "three-lows"—low technology, low talent, and low capital. This makes it extremely difficult for them to compete effectively. Finally, Chinese robots should avoid following the old path of competing through low cost and low quality. Future competition will be based on functionality, performance, quality, and brand reputation. Chinese robotics companies must enhance innovation, improve product quality, and build meaningful competitive advantages rather than simply competing on price. This is especially crucial for the long-term success of the Chinese robotics industry.

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