Lei Jun responds to millet ** theory: new mobile phones need test period

On September 12, 2012 China Internet Conference continued to be held in Beijing. Xiaomi Technology CEO Lei Jun publicly responded to the theory of millet futures: The emergence of new mobile phones requires a test period of time.

Now many mobile phone manufacturers say that Xiaomi is an Internet company. At the same time, there are many Internet companies saying that Xiaomi is a mobile phone company. Lei Jun laughs that it is better to call Xiaomi Internet Mobile Phone Co., so the purpose of sharing with everyone is how to use the Internet to build new ones. A generation of mobile phone brands. Lei Jun shared some data when referring to the second generation of millet. When Xiaomi released the second generation, Xiaomi’s mobile phone ranked first in the mobile phone brand list, and Baidu’s index was 2.21 million. In a single mobile phone millet 1 generation and 2 generations ranked first and second in the mobile phone list. When it was released last year, the Baidu Index ranked first in one day. When it released the second generation of mobile phones this year, it ranked first in three consecutive days. It can be seen that Xiaomi’s mobile phone is widely popular among people.

Lei Jun believes that Xiaomi can concentrate on his mobile phone because he is focused on it. For the past year, Xiaomi has produced a mobile phone, which is Xiaomi's 1st generation, and only released 2 generations last month. In today's mobile market, it is common for many companies to have 4,50 handsets a year. It is very easy to create a new mobile phone. Adhering to only one mobile phone in a year requires a bit of insistence and requires a little more confidence. Focusing on the top hardware and user experience is the key to Xiaomi’s success.

In the questioning session, Lei Jun responded to the millet futures theory which is now widely discussed. He believes that any company that needs to launch a new generation of mobile phones will need a generation of product climbing tests. The iPhone generation will be released for 7 months. This is a normal time, millet phone has a very strong price, Xiaomi's core idea is how to do a good product, how to provide the best price to consumers. Therefore, the price is located at around 2,000 yuan, which means that more people can afford top-end phones.

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