Channel has been brewing warfare color TV business for a long time to refuse price war

As the key node in the second half of the year, the sale of the "Eleventh" holiday is considered as the "last resort" of the home appliance market, and it is of utmost importance to the sales performance of color TV enterprises throughout the year. At present, color TV companies have started to prepare for the "11" preparations.

The reporter learned from the interview that it may be that the price war has made the company physically and mentally exhausted. Therefore, home appliance companies have changed their preparation strategies in past years to spy on their opponents' pricing, and then carry out multiple sets of sales promotion programs to suppress each other through prices. This year, companies began to work hard on high-end products, and such a strategy not only looks at the “11”, but also lays the foundation for the future market.

Warm up

Hisense Tours

Prepare for the "11" market

In the "11" period, Hisense provided consumers with product experience. Relevant person in charge of Hisense told reporters that each year, "11" consumers will try some new products in the store, and then decide to purchase. However, from the trial to the decision to purchase for some time, many consumers despite the final determination to shoot, but at this time often "11" promotion has ended. So this year, Hisense wants to provide consumers with an opportunity to experience ahead of schedule and advance the time that consumers decide to purchase to the “11th” Golden Week.

Last weekend, Hisense launched the "National Tour" campaign for smart appliances of all categories. Consumers can experience Hisense smart TVs, smart refrigerators, smart phones, and air conditioners, washing machines and other products in the field.

The person in charge of Hisense told reporters that gesture-controlled television and somatosensory games rely on advertising alone is not very intuitive, on-site experience has a greater impact on consumers. Consumers can control television through voice and gestures. Experience games such as fishing, watermelon cutting, and bird game on smart TV.

In addition, Hisense also hopes that consumers can experience Hisense's "TV exchange" function. It is understood that consumers can sort programs without having to select channels simply by pressing a button.

Alliance

Konka pulls in foreign aid

Make up for content short board

Some companies reformed the cooperation model. Not long ago, the domestic company Konka launched a dual-channel television. A dual-channel TV is a television screen that can display two screens.

Although such innovative products have attracted a lot of attention, then there are people in the industry who will become the biggest shortcomings. A related person from Konka told reporters that it is imperative to resolve content resources.

A month later, Konka began to reform. For the whole machine company, the content has always been weak, and Konka has been backed by China’s Internet TV station. In the future, China’s Internet TV station will provide Konka with a series of content support including online copyright, technology sharing, resource development, and service training.

Liu Fengxi, vice president of Konka Group, said that this alliance is to make the "dual channel" technology more practical and to provide consumers with a better consumer experience because innovation is to serve consumers.

upgrade

TCL pushes dual-core TV

Respond to diverse needs

After meticulous cultivation for a year, the intelligent cloud television industry and the market have matured, and the consumer market is about to usher in a new round of outbreaks and upgrades. Consumers expect the smart cloud TV experience to be even more extreme, more effective, richer, faster, and more interactive. The global smart cloud television industry needs to go through a real technological leap and experience revolution in order to achieve a period of rapid development and maturity from the initial stage.

Based on this situation, TCL launched a dual-core 4D dual-screen smart cloud TV before the “11′′. It is understood that such a TV will run faster and the picture quality will be clearer.

In this regard, Yang Bin, vice president of TCL Multimedia and general manager of the China Sales Company, stated that as the society enters the era of great entertainment, television is not just a home appliance for watching TV shows, watching videos, and playing simple games, and dual-core television can better satisfy consumption. The demand of the future will become the technological development trend of the global color TV industry.